Building Biggby

Julie Muldowney

Target Audience

Biggby first opened in Lansing, Michigan

Today there is one on almost every Michigan-based college campuses

College students are drinking coffee!

Community

Goals of this campaign

• Increase awareness of Biggby

• Increase sales

• Increase Biggby.com traffic

Photo Credit | Flickr

Incorporating social media

How many of you use social media?

Social media is today’s news source

Using social media to reach out to the college student population

Getting Biggby ahead

Give away contests!

Sunday picture contest

Wednesday trivia!

Biggby rewards

Google Adwords

• Tailoring keywords to generate traffic

• What are people searching for when they are looking for coffee?

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Monitoring Biggby’s growth

• Facebook insights

• Timely

• Ice Rocket Trends

• Hootsuite

• Google Analytics Photo Credit | Flickr

Budget

Timely

Google Adwords and PPC

Labor and planning

Grand total: $25,000 for the year

How we’ll measure success

Increasing sales by 25%

Generating a 15% increase in website traffic flow

Check and check=SUCCESS!

Getting Biggby to the next level

A new and digital Biggby

Increased sales, customers and awareness

Competitive edge in today’s digital world