CREATIVE BRIEFBU459 Group Assignment

#BU459BU459: Creative Brief

About this template

• When submitting your version of this template, please

use a word doc.

• You must answer all of the questions included in this

template.

• Please submit one creative brief for your group.

• Your submission should be no more than two pages in

length.

#BU459BU459: Creative Brief

Question 1

• What are the goals for this launch

strategy? (Give us at least three).

#BU459BU459: Creative Brief

Question 2

• Who is your target audience? (Use the

buyer persona on page 128 of your text as

a guide here).

#BU459BU459: Creative Brief

Question 3

• What is your brand’s essence? (Page 129

of your text should help here).

#BU459BU459: Creative Brief

Question 4

• What is your brand’s voice? (Page 130

should help here).

#BU459BU459: Creative Brief

Question 5 (Last question)

• What is your product/service value

proposition? (Page 132 is your friend).

#BU459BU459: Creative Brief