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CASE STUDY….

• Sole Trader who owns a small Arts Management company in Bray, Co. Wicklow.

• Company operated from home and therefore needs unlimited internet access.

• Business Specialises in Event Management for Music Concerts.

• Business looking for high speed internet and Landline Package.

• This Case study will identify the internet package with the best fit and the best price for the company.

WHAT IS BROADBAND?

“Broadband is defined as a high bandwidth connection to the Internet. Broadband is easier and faster to use than the traditional telephone and modem as information can be sent and downloaded much quicker”.

(Broadbandguide, 2012)

CURRENT BROADBAND REPORT“Current broadband in Ireland today the report notes that fixed wireless services of 30Mbps is currently available to 500,000 homes” (McArdle, 2012)

Target in 2012 report states that “a minimum of 30Mbps available to all” home’s in Ireland (Communications, 2012)

TYPES OF BROADBAND/TECHNOLOGICAL OPTIONS.• DSL Broadband: Digital Subscriber Line- delivers broadband over your phone line and allows

you to download in real time.

• ADSL Broadband: Asymmetric Digital Subscriber Line- Information is downloaded more rapidly than it is uploaded.

• SDSL Broadband: Symmetric Digital Subscriber Line- uploads and downloads information at the same speed. Requires an extra telephone line (useful for homes or businesses that send large volumes of information).

• Cable Broadband: Cable broadband can only be offered to a business or a home if a company has cabled your street. Cable not only offers broadband but also television and phone services.

• Satellite Broadband: Is delivered via satellite and through a dish antenna. There are 2 types of satellite services: One-way satellite services download information via satellite and upload information via a telephone or IDSN line. Two-way satellite services download and upload information via satellite. This is a means of high speed internet although it can be affected by weather and is very expensive to install.

• Wireless Broadband: This type of broadband requires an antenna to be installed to get connection to the Internet. Works by utilising Radio Waves to carry a signal to your computer.

(Broadbandguide, 2012)

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MOBILE BROADBAND

“Mobile broadband is provided to customers through mobile phone signals and uses3G services. 3G technology is made possible by two complementary

technologies; HSDPA and HSUPA (high speed download and upload packet access, respectively). Mobile broadband can be accessed with a number of

devices, including mobile phones, mobile dongles, MiFi units and data cards. In most cases mobile dongles are USB-compatible and plug into the laptop, PC or device. Mobile dongles are essentially portable modems, and are also

referred to as mobile USB sticks and USB modems”. (USwitch, 2012)

Advantages: On the Go

Disadvantages: Dependent on your phone signal.

TELECOMMUNICATION COMPANIES IN BRAY, CO. WICKLOW

= Cable

=Wimax/Wireless

=Mobile and Wireless

= Satellite

= Fixed Line/ DSL and Mobile

COSTS INVOLVED: EIRCOM PACKAGE

VODAFONE PACKAGE

UPC PACKAGE

COMPARISON OF TOP THREE PROVIDER PACKAGES FOR WICKLOW:

Eircom   Vodaphone   UPC

€45   €48   €44

8mb Download   24mg Download   100mg Download10mg upload

Unlimited Usage   350gb usage   Unlimited Usage

Unlimited off peak phone calls

  Free off peak calls   100 minutess free calls

30 Free Mobile Minutes   No line rental   Free Wireless Modem

BEST FIT FOR BUSINESS

Best Price

Fast Download Speeds

Fast upload speeds

Unlimited internet usage

100 minutes free calls

Cable

Overall this UPC package is the most suitable for the Arts Management Business in this case study as it provides unlimited internet access with high speed uploading and downloading. The package allows the business to upload and download large files (e.g. Videos, Graphics and images) more efficiently. With the other packages the phone deals were on off peak times but with UPC the package allows 100 minutes free calls at any time. With UPC the business gets the 100 free minutes during office hours and therfore will reduce the cost of their monthly bill.

 

REFERENCES• Broadbandguide. (2012). What is Broadband . Retrieved October 9th, 2012, from Broadband-

Guide: http://www.broadband-guide.org.uk/what-is-broadband.html

• Communications, D. o. (2012). National Broadband Plan - FAQ. Retrieved October 7th, 2012, from Department of Communications, Energy and Natural Resources: http://www.dcenr.gov.ie/Communications/Communications+Policy/Next+Generation+Broadband/National+Broadband+Plan+-+FAQ.htm

• Eircom. (2012). Eircom Braodband and Home Phone Bundles. Retrieved October 8th, 2012, from Eircom.net: https://secure.eircom.net/talktime/talktime-evolution-flow?execution=e1s1

• McArdle, I. (2012). Response to Report of the next Generation Broadband Task Force. “Enabling a Connected Society”, 1-9.

• Rabbit, P. (2012). Delivering a Connecting Society. A Netional Broadband Plan For Ireland, 1-20.

• UPC. (2012). UPC Bundles. Retrieved October 9th, 2012, from UPC.ie: http://www.upc.ie/deals/

• USwitch. (2012). Mobile Broadband. Retrieved October 9th, 2012, from Uswitch.com: http://www.uswitch.com/broadband/guides/what_is_mobile_broadband/

• Vodafone. (2012). Choose your broadband and phone plan. Retrieved October 9th, 2012, from Vodafone.ie: http://www.vodafone.ie/df/homebroadband/