Branding  in  the  Age  of  Social  Media

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Hi.  My  name  is  Gwen

I’m  a  mom

I’m  an  entrepreneur

Co-founder, Wahine Media

I’m  a  community  builder

President, Social Media Club Hawaii

This  is  my  brand

MotherCo-founder, Wahine MediaPresident, Social Media Club Hawaii

Forget what you think you know.

Billboard tactics are obsolete.

Phto: http://www.flickr.com/photos/1flatworld/423284214/

Branding is no longer what you LOOK like, it’s how people PERCEIVE you.

“Brand is the definition of you, as defined by others. Your brand isn’t what you do, it’s what people think you do.”

—Matt Prince, Social Media Manager at Walt Disney Co.

Companies are becoming more like individuals, and individuals are becoming are more like companies.

Now, more than ever, your brand is highly visible. Everything you do leaves a footprint.

Branding is still about design.

A  social  media  ready  brand:

A  social  media  ready  brand:

Knows their voice

A  social  media  ready  brand:

Knows their image

A  social  media  ready  brand:

Knows their message

It’s noisy out there. Are you ready to strut your digital stuff?

Demonstrate your expertise.

Focus on the individual.

Embrace your uniqueness.

Tidy your home before you invite company.

Consistency is key.

What  she  said  >

Keep  in  touch!

Wahine Mediaweb: wahinemedia.comblog: wahinemedia.com/wahineblogfacebook: facebook.com/wahinemediatwitter: @wahinemediaphone: 808 744-9269

Gwen Woltz@gjwahine

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