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By: Alison Johnson
BLOOMINGDALE’S DIGITAL MARKETING STRATEGY
• Middle-Upper Class Families
TARGET AUDIENCE
http://thyblackman.com/wp-content/uploads/2011/02/blackfamily.jpg
• Bloomingdale’s will be given a makeover.
• New Logo• New website design.
BLOOMINGDALE’S NEW LOOK
Bloomingdale’shttp://searchengineland.com/the-new-bing-microsoft-tries-again-with-search-meets-social-120728
Bing’shttp://a0.twimg.com/
profile_images/370888110/
bloomies_B_profile.png
• Social Media Focus:
• Pintrest
INTERNET MARKETING
http://pinterest.com/bloomingdales/
https://www.facebook.com/Bloomingdales
TWITTER AND INSTAGRAM
https://twitter.com/Bloomingdales
FOURSQUARE
https://foursquare.com/bloomingdales
• $96,000-$180,000
h t t p : / / t a l k s p o r t s p h i l l y. c o m / w p - c o n t e n t /u p l o a d s / 2 0 0 9 / 1 2 / C A S H - S TA C K S _ t 2 9 0 3 . j p g
BUDGET
• Upload full-length photo of self.
• Try on the latest looks.
NEW PROGRAM
http://blogs.zappos.com/sites/default/files/blogs/DRESSMEAPP_0.jpg