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The blog as databaseBlogging and the blogosphere through the eyes of
software and search engines
Anne Helmond, PhD candidate at the University of Amsterdam @WordCampNL, 31 October, Utrecht.
Research on blogging
1. Freshness Fetish
2. Software-Engine relations
3. Template Culture
1: Freshness Fetish
UPDATE!
I’m Sorry Blog
© danielgebhart.com
Blog Abandonment
© Wefeelfine
2: Software-Engine Relations
The Life Cycle of a Blog Post, From Servers to Spiders to Suits — to You
© Wired/Infographic: Build
This graph animation illustrates the reach over time of a blog post
© Matthew Hurst
This a hyperbolic display of blogs using both the WWE and the ICWSM 2007 data sets.
© Matthew Hurst
The blogosphere visualized
Visible blogosphere
The blogosphere according to the engines
Software optimized for the engines
blog comments do not count for the engines
Software optimized for the engines
blog comments do not count for the engines
Software optimized for the engines
Software-engine symbiosis
Software-engine symbiosis
default settings
Engines are the starting point of the blogosphere
Engines segregate web spheres
3: Template Culture
Software Culture
“We live in a software culture - that is, a culture where the production, distribution, and reception of most content is mediated by software.” Manovich (2008)
Template Culture
“h4ck3r” Culture
Database Culture
CLI WordPress Theme
Widget Culture
The Widgetized Self
Thank you!Questions?
www.annehelmond.nl
@silvertje