RETAIL SOCIAL MEDIA BLOG

Professor L. Brown

• A blog (a blend of the term "web log") is a type of website or can be part of a website. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. "Blog" can also be used as a verb, meaning to maintain or add content to a blog.

• Before blogging became popular, digital communities took many forms, including “Usenet”, commercial online services such as e-mail lists and Bulletin Board Services (BBS). In the 1990s, Internet Forum software, created running conversations with "threads." Threads are topical connections between messages on a virtual "corkboard."

• The “blog” has evolved from being created by a few “techno geeks” into a common tool of communication created by both industry professionals and the average computer user. As of December 2007, blog search engine Technoratii was tracking more than 112,000,000 blogs.

• Blogs are an excellent tool to share information of fashion reporting and forecasting and has a potential audience including both the fashion industry and the consumer.

BLOG ASSIGNMENT

• This course will require students to research retailers social media strategies which will be presented in various projects throughout the semester. Each student will create their own fashion journal blog as a vehicle to share their information researched.

• Each week (10 weeks), you are to research a retailers social media strategy (i.e. advertising, promotions, etc.). This information will be posted on your blog.

• I will be reviewing your blog each week to check and grade your entries.

BLOG GRADING CRITERIA

• Each week you will print a copy of your blog post AND 1 comment you have made to another student’s blog. Your grade will be based on the following:

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% Value

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• 1. BLOG ENTRY20%

• Pertinent information reflecting the weekly topic. Correct numbering of the blog entry.

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• 2. VISUAL IMAGES INCLUDED20%

• Use of visuals to illustrate each week’s entry

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• 3. CREATIVE ELEMENTS INCLUDED:20%

• Use of additional elements (links, video, images, etc.)

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• 4. SOURCES:20%

• Quality and accuracy of sources (fashion forecasting services, media, other blogs, etc)

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• 5. ORAL PRESENTATION:10%

• Clarity and professional format of short 2-3 minute presentation

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• 6. POSTING A COMMENT TO ANOTHER STUDENT’S BLOG: 10%

• Copy of post made to another student’s blog.

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TOTAL 100%

• Please remember - Late assignments will be accepted with 5 points off for each day late.

• No blog posts accepted beyond one week.

BUILDING YOUR BLOG

You may use any type of blog site but it must allow for other students to post comments on each entry you make. One

popular : http://www.blogger.com/home

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