History of Pop VideoFrom Bing Crosby to The Beatles and beyond….

• Arguably the earliest example of the music video is Bessie Smith’s 1929 St Louis Blues.• Bessie stared in a very short film called St Louis Blue’s which featured

a dramatized performance of the song. • This was shown in cinemas for around 4 years. • https://www.youtube.com/watch?v=kTXBZFvFXdA

Bing Crosby• 1940s – biggest star in the world

• Fans saw him in film

• http://www.youtube.com/watch?v=4qa6Eyfx0mE • https://www.youtube.com/watch?v=SvfhoWIPoVw

• TV Special• http://www.youtube.com/watch?v=Ct_bmH_EnlU

Frank Sinatra• Replaced Bing Crosby as world’s biggest star.

• Fans saw him in TV Specials or concerts• https://www.youtube.com/watch?v=QeMqEfUv1Es• https://www.youtube.com/watch?v=3DmBLldYozw• Or films• http://www.youtube.com/watch?v=jU9SfpVOuSQ High Society• https://www.youtube.com/watch?v=x7CIgWZTdgw New York

Elvis – the birth of Rock and Roll

• Fans saw him on TV• http://www.youtube.com/watch?v=zU4i5gyFK1s • Films• http://www.youtube.com/watch?v=rrQWvZJkwF8 Concerts – only in USAhttp://www.youtube.com/watch?v=Wb0Jmy-JYbA

The Beatles• Top of the Pops• http://www.youtube.com/watch?v=EeFI3fveDzc Top of the pops created innovation and competition amongst bands and record labels. Producers were limited to the number of videos they could show so a good video wouldUp sales of music as people would want to see that video the next weekConcerts• https://www.youtube.com/watch?v=oS1zC3QxzFg

Film• http://www.youtube.com/watch?v=q0eJEX5c1sMHard Days Night was a defining work in the development of the music video. The musical segments created in the film led the way for modern music videos.

Then first ‘Pop Video’• https://www.youtube.com/watch?v=g4uUuJKSHaU Paperback Writer• https://www.youtube.com/watch?v=lICpC2GoHjg RainThe Beatles then took the music video to another level with films for Strawberry Fields Forever using film techniques such as…https://www.youtube.com/watch?v=8RTwA3Wpo2sReverse film effects unusual camera angles Dramatic lighting Rhythmic editing

• MTV launched in 1981. First video shown was Buggles Video ‘Killed the Radio Star’

https://www.youtube.com/watch?v=ZPEwluSNzgc

• By the mid 1980s videos played a central role in pop music marketing. • MTV is seen by some as a ‘golden era’ of music videos as the

unparalleled success of a new art form. Others see it as the death of the true musical artist as physical appeal became critical to popularity to an unprecedented degree. E.g. Madonna.

• Many say people watch videos for the aesthetic pleasures not musical quality. • Some say this is the result of corporate managers wanting to

capitalise on the sex appeal of females [and males] in music rather than concentrate on the music.

Vs and

Using media language to analyse Pop Videos.

• Camera work: angle - high or low; long, medium or close up; over the shoulder - point of view, tracking, pan, steadycam.• Editing: speed (long or short take); Style – straight cut, dissolve, fade,

wipe, jump cut. • Mise en Scene: setting/location, props; hair/make up/costume;

positioning of characters in frame; body language/facial expression; colour; lighting – high or low?

Ed Sheeran – Sing • https://www.youtube.com/watch?v=tlYcUqEPN58

• What sorts of editing techniques are used? Why?• Why use a puppet?• Fast jump cuts from puppet to Ed with guitar• Why is it called ‘Sing’?• Bar girls / japenese karaoke men• Ed’s brand

Start Your BlogPick a part of the presentation, research and analyse it in your blog. You are free to pick something that you found interesting or use the following as inspiration:

- How did MTV or Top of the Pops change the music industry?- How did different types of music develop and push the music video in

different directions?- Why and how did the music video become so popular?