Upload
gurwinder456
View
134
Download
0
Embed Size (px)
Citation preview
Definition of SEO?
Search engine optimization is a methodology of strategies, techniques and statics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine
Advantages O Increased Traffic O ROI O Cost effectiveness O Increased site usabilityO Brand Awareness
DisadvantageO Increased SpamO No Immediate Pay OffO SEO Requires More MaintenanceO SEO Requires Educated Copywriters
Off page SEO
OOff page SEO refers to techniques that can be used to improve the position of a web site in the search engine results page (SERPs).
On Page SEO
OOn Page SEO refers to settings you can apply on the website so that it is optimized for search engines.