Digital Marketing Institute

In Pune

About Victorious Digital :-

Victorious Digital is a Digital Marketing Academy. We strive to impart quality education in the field of Digital Marketing.Digital marketing is one of the most dynamic and rapidly growing industries in India & worldwide. Over the years, digital marketing has evolved and it has become an integral part in any business’ success.In order to be on par with the varying trends and get the best out of this changing landscape, we have come up with our unique training modules which will make you a Digital Marketing expert.

Courses WE Offered :-Learn SEO / SMO / SEM, Google Adwords, PPC, Email-Marketing.

How Are We Different

The Uniqueness at Victorious Digital Academy is that we focus more

on practical & hands on experience of the learner. We believe that once sufficient theory knowledge has been imparted it is the on job experience that gives a new dimension to the learning. To fulfill this, we have come up with a 40-60 model which covers thorough theory knowledge & adequate practice on the live projects.

Introduction

What IS Digital MarketingThe promotion of products or brands via one or more forms of electronic media. For example, advertising mediums that might be used as part of the digital marketing strategy of a business could include promotional efforts made via the Internet, social media, mobile phones and electronic billboards, as well as via digital and television and radio channels.

How Digital Marketing Can Help a Business :-

Digital marketing made the promotional system equal to all business:Online promotion provides all types of businesses whether big or small, a chance to contend and attract their share of site visitors. Businesses now have sources to compete with big companies with appropriate sales and marketing process through digital marketing

It is more economic than conventional marketing: Businesses have a little bit of resources and budget comparatively. The online promotion provides them affordable sources than traditional marketing channels.

Digital marketing provides high conversion than traditional channels: It provides better conversion ratio than traditional marketing channels due to its P2P approach. Pull and Push approach of digital marketing creates more interactive time with the user to create a maximum conversion.

SEARCH ENGINE OPTIMIZATION (SEO) :-

ON PAGE SEO OFF PAGE SEO

Meta Tag Optimization

Title tag

Description tag

Robots file, XML Sitemap, HTML Sitemap

Google Webmasters

Google Analytics

Anchor Text

Alexa report

Search engines submissions

Directory Submission

Blog Submission

Article Submission

Social book-marking

Free Classifieds

Press Releases Submission

Image Submission

Documentation Sharing

404 Error Redirects

301 / 302 redirection

SEO tools & plug-ins

Canonical Links

Algorithms

Google Panda

Google Penguin

Google Humming Bird

SOCIAL MEDIA OTIMIZATION (SMO) :-

Social media has grown to an extent that ignoring it would mean missing a huge chunk of business opportunity in the market. Social media marketing can be effectively used to gain visibility and gain engagement to a huge extent. The massive audience available on social media can be precisely targeted to create the awareness of the product, brand or an event.

SMO: Syllabus Covered

What is social media? Why should my business be on social media? What are the aspects of social media? How to engage with people on social media? What is an information post? Facebook Twitter LinkedIn Pinterest Slide-share Importance of the above platforms How to automate social media using various tools

SEARCH ENGINE MARKETING (SEM / GOOGLE ADWORDS / PPC ) :-

SEM also as paid search, follows a different model of advertising. Here the businessescalled pay to show their ads on the search engines and hence can be very effective in generating leads, gaining visibility, branding and making profits over a short period of time. Its capability to measure the marketing efforts using the modern day tools make it the most effective form of marketing.

EMAIL MARKETING :-

In its broadest sense, the term covers every email you ever send to a customer, potential customer or public venue. In general, though, it's used to refer to:

Sending direct promotional emails to try and acquire new customers or persuade existing customers to buy again

Sending emails designed to encourage customer loyalty and enhance the customer relationship

Placing your marketing messages or advertisements in emails sent by other people

Give me an analogy... You can think of these three main forms

of email marketing as the electronic equivalent of:

Direct mail Sending people a print newsletter Placing advertisements in subscription

magazines and newspapers There is, however, one extremely

important difference - the issue of permission (see later).

Why is email marketing so popular?

Email marketing is so popular because:

sending email is much cheaper than most other forms of communication

email lets you deliver your message to the people (unlike a website, where the people have to come to your message)

email marketing has proven very successful for those who do it right

CONTACT US :-

Name : Victorious Digital

Address : Office no.3 1st floor, above hotel panchali

jm road,shivaji nagar,pune.

Mobile No : 9545022110, 8275375979Email : atuls100@gmail.com

Thank You