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BEHIND YOUR BACK: HOW OTHER
INDUSTRIES TALK ABOUT HIGHER ED
Confab Higher Ed
#ConfabEDU November 15, 2016
Margot Bloomstein
@mbloomstein
“Is college even still a smart investment?”
“My friend said he held off on the FAFSA”
@mbloomstein | #ConfabEDU
“Is college even still a smart investment?”
“My friend said he held off on the FAFSA”
“Did I focus on one sport too soon?”
@mbloomstein | #ConfabEDU
Questioning the value
Looking to other resources
Losing focus to other anxieties
@mbloomstein | #ConfabEDU
Let’s bring some solutions into the light
that meet those challenges through
content strategy.
@mbloomstein | #ConfabEDU
Other colleges
Financial advisors
401k information
State 529 plans
Rankings editors
Politicians
Neighbors
Media
Friends
Parents
Counselors
Other colleges
Financial advisors
401k information
State 529 plans
Rankings editors
Politicians
Neighbors
Media
Friends
Parents
Counselors
Prospective students
Current students
Professional groups
Company recruiters
Local neighbors
Faculty & staff
Parents
Alumni
Media
Government
Prospective faculty
Other colleges
Financial advisors
401k information
State 529 plans
Rankings editors
Politicians
Neighbors
Media
Friends
Parents
Counselors
Prospective students
Current students
Professional groups
Company recruiters
Local neighbors
Faculty & staff
Parents
Alumni
Media
Government
Prospective faculty
timing
finances
“fit”
https://www.whitehouse.gov/the-press-office/2014/01/30/remarks-president-
opportunity-all-and-skills-americas-workers
© Kevin Lamarque—Reuters
http://bostinno.streetwise.co/2014/09/19/pa
ypal-co-founder-peter-thiels-thoughts-on-
higher-education-video/
© Bloomberg/Getty Images
Other colleges
Financial advisors
401k information
State 529 plans
Rankings editors
Politicians
Neighbors
Media
Friends
Parents
Counselors
Prospective students
Current students
Professional groups
Company recruiters
Local neighbors
Faculty & staff
Parents
Alumni
Media
Government
Prospective faculty
value
Margot Bloomstein
@mbloomstein
Books: http://amzn.to/CSatWork
BrandSort: http://cards.appropriateinc.com
Talks: http://slideshare.net/mbloomstein