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Introduction
We are a tech savvy marketing group focused on Brand Management, Increasing Marketshare, and
Identifying New Revenue Streams
“To play only music you’ll love”
Environmental ScanningOverview
Source: http://www.slashgear.com/wp-content/uploads/2011/05/pandora1.jpg
Internal Market
Source: http://www.slashgear.com/wp-content/uploads/2011/05/pandora1.jpg
Source: http://dayandadream.com/wp-content/uploads/2013/03/pandora-logo.png
Source: http://scm-l3.technorati.com/10/09/04/17695/itunes10logo.jpg
Source: http://sac.unm.edu/images/longtermfiles/facebook_logo.jpg
Environmental ScanningInternal Market
Source: http://btmbrands.com/wp-content/uploads/2012/05/Social_World_lr.jpg
Source: http://4.bp.blogspot.com/-Z5utuveWKPA/UMjEUfdK-3I/AAAAAAAAAAU/QrKSpYbBKxM/s1600/politics-
Source: http://previewcf.turbosquid.com/Preview/Content_2009_08_25__05_16_07/GP.1.jpgd7f6a5e3-7106-4da6-
Source: http://thetechnologicalcitizen.com/wp-content/uploads/2010/04/TechnologicalWorld.jpg
Environmental ScanningExternal Market
Source: http://2.bp.blogspot.com/-TicDxXc-nO4/TyMqY72-hLI/AAAAAAAAHd0/_JAYMjE6_uo/s1600/sirius+vs+pandora.PNG
Environmental ScanningChallenges
• Streamline media integration including social media and TV.
• Keep up to date on new licensing legalities.
• Keep accurate artist royalty records.
Strategy FormulationOverview
• Streamline media integration including social media and TV.
• Keep up to date on new licensing legalities.
• Keep accurate artist royalty records.
Strategy FormulationSales & Marketing
• Streamline media integration including social media and TV.
• Keep up to date on new licensing legalities.
• Keep accurate artist royalty records.
Environmental ScanningLegal & Ethical
Pandora has:
• Been a publicly traded company since 2011
• Increased subscription income by over $1 Million.
• Only increased subscriber acquisition costs by about $20,000.
Financial Data AnalysisOverview
Year One Highlights:
Approval by Board of Directors
Licensing More Music From Big 4 Lables
Raise Monthly Fee$1/Month
Strategy Implementation
Year Two Highlights:
Internal Royalty Audit
Start of Advertising Campaign
Review Ad Business Analytics
Partnership with Shazam
Strategy Implementation
Year Three Highlights:
Hire PRO Liaison
Draft Language For Licensing in Europe
Pitch Idea To Big 4 Labels
PANDORA EUROPE!!!
Strategy Implementation
Determinants of Success:
Business Analytic Review
Internal Royalty Audit
Conversion Rate Analysis
Strategy Evaluation
Determinants of Success:
Advertising Revenue Analysis
PRO Outreach Efficacy
Success of Licensing in New Territory
Strategy Evaluation