Fabeeha AhmedJosh Braaten Jake GidneyParth KichlooSharon Wu

BARRETT SCHOOL STORE APP

Barrett School Store- sells Barrett merchandiseFew students know about the store’s existenceNo one knows the dates the store opens Put video here.

INTRODUCTION

Store sets up around the end of every month in an available classroom.

Primary advertising strategies: Word-of-mouth Putting up flyers

Limited to on-campus, Tempe Barrett students Total number of Barrett students at ASU: 3,895 On-campus Tempe Barrett students: 1,558 Number of students who follow through: 342

Limits the store to only 10% of its main customer install base

Lowers profi tability

CURRENT BUSINESS PROCESS

Automated process saves employees time (from having to put up flyers) and money (printing flyers)

Effi cient and more eff ectiveBusiness process of “soliciting customers” involves:

Gaining new customers: the app reaches out to all Barrett students across the four campuses

Retaining current customers: students will be notified about the store’s opening and can order merchandise ahead of time, ensuring their satisfaction Rewards system: Each time a student orders through the app,

they receive a “Barrett Point” Every 5 Barrett Points, the student gets a free item with their

purchase

JUSTIFICATION FOR AUTOMATION

Available for iPhone or Android phones for free

Students register using their ASUrite ID and password

Pulls information from general ASU databases

Sends emails and push notifi cations to let students know the dates the store will be open

Uses the school store’s merchandise database so that students can place orders ahead of time

Once the user completes fi ve orders, an email will be sent giving them a ticket for a free item with their next purchase pickup  

BASICS OF THE APP

“AS IS” VS. “TO BE”Barrett Parent Sets up store in a

classroom

Sets up poster (advertisements) Student Do they see the

poster?

Student Goes to the Store

Do they want to go?Yes

Yes

They do not know about the store

NO

They do not want to go

NO

Search for shirt size Do they have it?

Buy the shirt?

Yes

Student pays Yes

Cashier (Barrett Parent)

Handles transaction

Inputs info (sales) to repository

Leave

No

REPOSITORY CHECK

No

• Store employee puts up advertisement• Student does not see, does not go• Student sees, decides whether or not they go• Students goes to the store• Student browses for merchandise• Employee looks for specific item or size• If the store doesn’t have it, student leaves unsatisfied

and may not come back• If the store does have it, student may not buy it, but

come back again, or may buy it and come back again

“AS IS” VS. “TO BE”

STUDENT

CHECK ASURITEID: Allows for updates on times and hours

PLACE MERCHANDISE ORDER

STUDENT/CUSTOMER DATABASE

Message to Solicitation Process: “Email-Notification to customer”

Message to Merchandise Process: “+1 Men’s Shirt”

“+2 Barrett Lanyards etc.”

Barrett School Application

Downloads App

Gets Barrett Point

• Student downloads application and logs on with ASUrite ID

• Student uses app to order ahead of time

• Store receives and knows what items to ship

• Application notifies student of store opening

• Student picks up merchandise from store and pays there

• Application can email back a receipt

• Application emails students and employees letting them know they have received a Barrett Point

Hardware: Mobile phone, LCD display, touchscreen, keyboard, ASU server

Software: iOS/Android OS, MySQL and PHP, HTML, CSS, JavaScript, Apple Push Notification Service

Data: ASUrite ID, name, order, ID number, age/year in school, order history, as well as the store’s merchandise and current stock and availability

Procedures: Students download app and register with ASU ID, order merchandise. Barrett store employees use databases to process order reservations and get right amount of merchandise for next shipment

People: Barrett students, faculty, parents

IS COMPONENTS

COST BENEFIT ANALYSIS

• Application utilizes ASU’s servers and Internet• The benefits over 5 years would be $852,684.49 with a projected

1% increase in revenue each year. • There is an estimated 1% increase in revenue each year because

as more and more students come to ASU and hear about the app, there will be more students who will download the app in order to more efficiently buy clothes from the Barrett store.

• No loss of customers or app users• The discount factor can also be called the real interest rate, thus

with the 10% discount factor (interest rate) in mind the actual cost of the app would be $337,151.62 and the actual benefit (revenue) of the app would be $645,270.80 yielding a net present value (profit) to be $308,270.80 in the first 5 years of using the application.

COST BENEFIT ANALYSIS

• Application uses ASU’s server and internet• Programming app on our own, so actual production of app is a$100

Apple Developer account fee and an annual $30 domain registration fee

• Costs total $70,0000 to manufacture items for one store opening plus $120 shipping

• We estimate that at least 50% of Barrett students, or about 1948 students, will purchase at least one item, resulting in an expected income of $165,537.50.

• Students would not have to pay in order to purchase the app on their smartphones–the app would be free.

Takes physical retail store and puts it online, making it accessible for the general public

Companies like Apple, American Eagle, Gap, and Costco have done similarly

Makes customer experience more effi cient and satisfying

OTHER RELEVANT APPS

Killoren, Lexie. Personal interview. 5 Sept. 2012.

"Barrett Facts and Figures." Barrett, the Honors College at ASU. Arizona State      University , n.d. Web. Sept. 2012. <http://barretthonors.asu.edu/about/      facts/>.

"App Maker." Appmakr. N.p., n.d. Web. Oct. 2012. <http://www.appmakr.com>.

REFERENCES