Backlink Your Way To Success With Backlink Bonanza

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Backlink Bonanza Page 1

Table of ContentsTable of ContentsTable of ContentsTable of Contents

Introduction................................................................................................6

Getting Started...........................................................................................7

Basic SEO................................................................................................7

<TITLE> ...............................................................................................7

Header Tags (<H1>, <H2>, etc.)...........................................................7

Other Links..........................................................................................8

Other Notes........................................................................................8

Anchor Text.............................................................................................9

Click Here Now..................................................................................10

Constructing Your Anchor Text.........................................................11

Nofollow ..............................................................................................12

Detecting Nofollow...........................................................................13

Domain Extensions................................................................................17

Backlink Velocity ..................................................................................18


Don’t SPAM...........................................................................................19

Blog Commenting.....................................................................................21

Establish a Blog.....................................................................................22

Blog Posts.............................................................................................23

Finding Blogs.........................................................................................24

Going Forward......................................................................................25

Guest Blogging......................................................................................26

Forum Marketing......................................................................................27

Your Profile...........................................................................................27

Biography..........................................................................................28

Location............................................................................................28

Interests............................................................................................28

Occupation........................................................................................28

Profile Picture/Avatar.......................................................................29

Signature...........................................................................................29


Getting Involved....................................................................................29

Community Sites.......................................................................................30

Squidoo.................................................................................................31

HubPages..............................................................................................34

Article Directories.....................................................................................35

Author’s Resource Box..........................................................................36

Plagiarism.............................................................................................37

Special Note......................................................................................40

Topics....................................................................................................40

List of Article Directories.......................................................................42

Video Marketing.......................................................................................44

Social Bookmarking...................................................................................46

List of Social Bookmarking Sites............................................................47


Outsourcing Backlinks...............................................................................49

Conclusion................................................................................................51


INTRODUCTIONINTRODUCTIONINTRODUCTIONINTRODUCTION

Think back to when you first started using the internet. You first found out

about a search engine and decided to see what was on the internet, so

you entered a search phrase in the little text box and hit enter.

I’ll bet you had to weed through pages and pages of useless content

before you managed to find the one page that was worth your time.

That’s because the search engines used to just crawl the sites and made a

list of the words used on a site. It would take that list, sort them by most

used to least used, and there was your keyword list.

That meant you got people who would stuff keywords into their pages and

it worked for them. The person who put the words on their pages the

most would end up getting the most traffic.

Search engines have changed and so have the surfer. Algorithms were

created to crawl and analyze the content so it could determine more

accurately if you the content was relevant or not to your search.

There are a number of factors now in that algorithm, and what sites link to

yours is one of them. If you have the right sites linking to you, your site

could gain popularity and traffic.


GETTING STARTEDGETTING STARTEDGETTING STARTEDGETTING STARTED

There are a few very important points we need to talk about before you

get started getting backlinks. If you don’t understand these concepts, you

are likely to be spinning your wheels by getting a lot of backlinks that

won’t be as effective as you hope.

BBBBASICASICASICASIC SEO SEO SEO SEO

You want backlinks so why do you need to worry about search engine

optimization? It plays a huge role in getting your site evaluated when

comparing it to other sites when you get crawled. There are great books

on SEO so I’m going to just give you a quick rundown.

<TITLE> <TITLE> <TITLE> <TITLE>

The <TITLE> tag is more than just something that gives your page a title;

when the web robots come to your page and try to index you, that title is

going to be the first line that comes up regarding your page in the SERPs.

HHHHEADEREADEREADEREADER T T T TAGSAGSAGSAGS (<H1>, <H2>, (<H1>, <H2>, (<H1>, <H2>, (<H1>, <H2>, ETCETCETCETC.).).).)

When you open any book that has chapters and read it, you will see there

are some typefaces larger than others; this document is one example. The


larger, bolder text in this document is a header that should stand out and

provide some clue as to what the section following it is going to be about.

This is no different for web pages.

Just as you wouldn’t see all of the text in all-caps or small-caps and bold in

a book, you wouldn’t have it on a website. Use header tags, but use them

sparingly.

When comparing your content to the content of your linker, these need to

be important keywords and should be like natural speech. Single

keywords or maybe a 4-5 word non-repetitive title.

OOOOTHERTHERTHERTHER L L L LINKSINKSINKSINKS

If all of your links are sales links, the web robot will immediately regard

your site as trash. You don’t want to get rid of your traffic, but you should

be providing some links to other sites for “more information”.

OOOOTHERTHERTHERTHER N N N NOTESOTESOTESOTES

The content in your site should be of good quality; this means don’t use a

keyword over and over again. The web robots will also check for keywords

it expects based on keywords you have put in the title, header, and link

tags to see if it matches with your content.


For example, on a site supposedly about computers, a web robot may

check if you have the words hard drive, video card, or monitor.

AAAANCHORNCHORNCHORNCHOR T T T TEXTEXTEXTEXT

There is a lot of information about anchor text and while it is part of SEO, I

have decided to put it in its separate subsection to emphasize how

important it is to you.

Anchor text is the text that is used to link from one web page to another.

It is important to understand that search engines typically use anchor text

as one important aspect of guessing exactly what a page is about, so if you

want to rank for a particular phrase, it’s important to ensure you’re using

proper anchor text for your links.

One thing to remember is that you should not use the exact same anchor

text for every single backlink. This won’t look natural to search engines,

and your website could end up getting hit with a penalty that actually

hurts your rankings.

Let’s say you want to rank well for the keyword phrase “buy golf clubs”. A

good mix might be:

� Buy Golf Clubs – 50%


� Purchase Golf Clubs – 25%

� Buy Golf Clubs Online – 15%

� Where to Buy Golf Clubs – 10%

By splitting your anchor text among several different (but similar) phrases,

your backlinks will look more natural and you won’t have to worry about

being penalized for appearing unnatural.

CCCCLICKLICKLICKLICK H H H HEREEREEREERE N N N NOWOWOWOW

Do you remember all of those links on just about every page that told you

that you had to click the link now? So do search engines, and you just

can’t get ranked for that phrase anymore.

When a web robot crawls your site and indexes it, it tries to evaluate your

site by what it finds. When it finds links, it’s going to compare the rest of

the content on your site with the link it found to determine how relevant

it is.

In theory, it does this by counting up your keyword frequency (words it

determines as keywords and not what you tell it), and then seeing if they

are all related to each other. If they are, you get a bonus.


Clues it uses to determine keywords would be various tags on your page

such as your page title and any header (<H#>) tags you have defined;

which is why you should make sure you include some header tags and also

be careful to have only about 5% of the words on the page enclosed in

header tags.

After it determines your keywords, it compares your keyword and key

phrase frequency with other sites who have those keywords in common

with yours. Based on what it’s “learned”, it expects certain words to exist

with others, such as “automobile” and “car” would probably exist on the

same page and probably repeated.

When it comes to your links, it treats them as potential keywords and

compares the anchor text to what you’ve already established as your

pattern of keywords. If they’re related, you’re good. If not, then it

becomes “confused” and can even discard the link altogether as being

irrelevant.

CCCCONSTRUCTINGONSTRUCTINGONSTRUCTINGONSTRUCTING Y Y Y YOUROUROUROUR A A A ANCHORNCHORNCHORNCHOR T T T TEXTEXTEXTEXT

Let’s start off by showing you what is an example of some bad anchor

text:


Click here to get more information about Green Widgets, how to find

them, and what you should know about collecting them.

You’re not trying to rank for the phrases “click here” or “more

information”. You would want to rank for “green widgets”, so you should

do something similar to the following:

If you want to know more about green widgets and how to collect them,

then you should visit my site where I’ll show you the whole process of

collecting green widgets.

NNNNOFOLLOWOFOLLOWOFOLLOWOFOLLOW

The “rel=nofollow” tag is the bane of the backlinker. Many people choose

to avoid websites that use this tag altogether, but you have to keep in

mind that every backlink has the potential to bring in direct traffic. Thus, I

would not avoid a good link from a high-traffic source.

Just keep in mind that if a website uses the nofollow attribute on links,

you won’t get any benefit for direct SEO purposes but you can get traffic

from the site from people clicking through your links.

The reason nofollow is set (or noindex for that matter) is to help in

privacy. The idea is that if the web robot is told to not follow the links,


then it shouldn’t see the pages. Going further on that, if they are not told

to index the pages, then there won’t be a record of it on the internet.

Of the three major search engines (Google, Yahoo!, and Bing), it doesn’t

mean they won’t follow the link, but it means they won’t use the link that

goes to your site to increase your page ranking. These are called the well-

behaved robots.

Other web robots will follow the links and index them despite you telling

them otherwise. This is usually done for “phishing” scams or email

collection; some web robots were created to specifically target guest

books on various sites and collect names and email addresses so they

could go on a mass mailing list. These are called the bad robots.

There are three different ways the nofollow attribute can be set:

robots.txt, META tag in the header, or REL attribute in the link. Since you

can’t check all three, you need to have an addon that will check it for you

through live parsing.

DDDDETECTINGETECTINGETECTINGETECTING N N N NOFOLLOWOFOLLOWOFOLLOWOFOLLOW

With most browsers, you can detect if nofollow has been set by using an

addon that doesn’t interfere with the site’s normal functions. Some of


these can be turned off manually while others are always on and showing

you links that are set to nofollow.

� Firefox

https://addons.mozilla.org/en-US/firefox/addon/nodofollow/

This addon will make it very easy to find out whether a website has the

nofollow attribute on links. Links that are nofollow will be highlighted in a

reddish color, and links that are good for SEO will be highlighted in blue. If

links are highlighted in green, they will be good for backlink purposes.

On Firefox 3.x, you can use two different methods to toggle NoDoFollow:

1. Right click on the page.

Most of the time this should work, but sometimes web pages have

the right click turned off.

2. From the Tools Menu in the Main Menu strip.

Toggle NoDoFollow this way when the other way doesn’t seem to

work.

Here is NoDoFollow in action, on EzineArticles.com:


The “Manage Subscriptions” link has been set to nofollow, while the other

links haven’t.

� Google Chrome

https://chrome.google.com/webstore/search?q=nofollow

For Chrome users, there is a similar addon called Nofollow Spotter and

works very well; however you can choose any of the ones that are

available for Chrome by visiting the link.

With Nofollow Spotter, it’s always on and only highlights nofollow links in

red, as you can see in the following screenshot:

� Internet Explorer and Others


Unfortunately for Internet Explorer users, there’s no addon or plugin

currently that can help you check the links.

But, you’re not completely lost. The good news is, most people don’t use

the robots.txt file to restrict link following and major sites will not want to

have their links set to nofollow.

They want the maximum amount of authority achieved by each crawl so

they will not restrict the majority their own links; only the ones that aren’t

relevant to the content of the site, such as “Manage Subscriptions”.

EzineArticles wouldn’t want to try to rank for that term so by setting it to

nofollow, it’s not added to their list of keywords.

You can begin by viewing the page source of the site in question, and then

checking the links. For all browsers, you being by right clicking somewhere

on the web page to bring up the context menu, and then:

� Firefox: “View Page Source” is located near the bottom.

� Google Chrome: “View Page Source” is also near the bottom.

� Internet Explorer: “View Source” is near the middle.


In all three browsers, pressing CTRL-F while looking at the source of the

page will bring about a search box, and in this you will type “nofollow”

and see if the links will have that attribute on it.

Since we used EzineArticles earlier, here’s a screenshot of part of the

source from the menu:

The screenshot earlier told us that the “Manage Subscriptions” link was

set to “nofollow” and the others weren’t; and this is what we see when

we check the source.

Checking the links this way isn’t really difficult, but it’s more involved than

just seeing the links highlighted.

DDDDOMAINOMAINOMAINOMAIN E E E EXTENSIONSXTENSIONSXTENSIONSXTENSIONS

Many people believe backlinks from certain domain extensions are more

valuable than others. It seems people believe that links from .edu and .gov

websites are given more weight than links from other extensions.


This has never been proven to be true, and even if it is, that is likely to

change at some point in the near future. If enough people exploit this

method, Google is sure to change it.

Of course, since there is no evidence that this makes a difference (other

than anecdotal evidence of questionable origin) I wouldn’t pay much

attention to domain extensions.

If you can get backlinks from sites with these domain extensions, fine. But

I wouldn’t spend too much time trying to locate these links specifically.

BBBBACKLINKACKLINKACKLINKACKLINK V V V VELOCITYELOCITYELOCITYELOCITY

Remember how I mentioned earlier that search engines do not like things

that appear unnatural? Well, the speed at which you accumulate backlinks

is something that is certainly noticed by the search engines.

If you have a brand new website that is only a few days old and suddenly

you have hundreds of backlinks, it’s not going to seem very natural. A

brand new website usually only gathers a handful of links in the beginning

if it’s lucky!


Thus, it’s important to make sure you aren’t getting too many backlinks

too quickly. I understand you may be keen to get as many backlinks as

possible as quickly as possible, but this could hurt more than it helps.

I would start out by getting around 50-100 backlinks the first week, and

gradually increase that number over the coming weeks.

DDDDONONONON’’’’TTTT SPAM SPAM SPAM SPAM

If you think you can get a good backlink network going by spamming sites

with your link, then you’re wrong. You shouldn’t look at this as a “throw

my link to enough people and some of it will stick”. Your process has to be

solid.

I’m going to emphasize this later, but it merits stating right now. When

you create content for the sites you want backlinks from, the content will

have to be very good quality and readers have to be able to read it like it’s

not a long advertisement.

Sure, you want people to buy what you’re selling, but you want to get the

user to YOUR site before you try to finalize the sale. Anything you post

that may seem like spam can get your comment deleted, ignored, and

even get you banned.



BLOG COMMENTINGBLOG COMMENTINGBLOG COMMENTINGBLOG COMMENTING

Perhaps the most well-known method for acquiring backlinks is

commenting on blogs. This is tricky, because most blogs have nofollow

tags on their links by default.

In fact, most bloggers don’t even know this option is turned on; therefore

you need to make sure the site you’re trying to get backlinks from doesn’t

direct the web robots to nofollow.

Don’t expect to just make a post on a blog and get a backlink. That usually

doesn’t happen even if you’re not considering getting blocked by

nofollow. You have to have the correct strategy, and they involve a bit of

work on your part.

� You must post a well-written comment that you have put some

brain power into. If the comment is relevant to the post and it’s not

advertising anything, more than likely the site administrator will

approve your comment.

� When providing your backlink, make sure you choose the best

anchor text possible since it is a very important element for search

engines.


EEEESTABLISHSTABLISHSTABLISHSTABLISH AAAA B B B BLOGLOGLOGLOG

The first part of the process is to establish your own blog. Getting a blog to

link to your blog is easier than trying to get them to link to a sales page or

squeeze page.

You’re going to set up a real blog and make some real blog posts; you’re

not going to set up a mock blog and hope it works. You must actually

make the effort to make the blog at least seem like you’re trying to talk to

people instead of just selling. That’s why you’re going to do most of your

selling off the blog.

There are two main places to set up a free-hosted blog: Blogger.com and

WordPress.com. Obviously, you could host your own blog on your own

server and you wouldn’t have to deal with the rules that either of these

would impose on you, but then you would lose out on taking advantage of

the domain authority that WordPress.com and Blogger.com have.

Blogger allows for both affiliate links and commercial (business-oriented

or sales) posts, whereas they are specifically disallowed by WordPress and

if you’re caught running a commercial blog it will be deleted.


Even Blogger will disable or delete your blog if don’t have quality content,

so you’ll need to make sure your posts sound like you’re talking to your

reader instead of your reader watching a television commercial.

BBBBLOGLOGLOGLOG P P P POSTSOSTSOSTSOSTS

You need to make your blog have some substance, so you will need to

make about 10 posts on it with around 200 words. You shouldn’t really

exceed 500 words in an post; you’re not looking to make a dissertation

and studies have shown that readers don’t want to read a wall of text.

Each of your post titles should have the phrase you’re trying to rank for

included but not repeated. For example, if you’re trying to rank for “green

widget”, you’ll want to have posts that are titled:

� Finding the Best Green Widgets

� Getting Your Green Widget’s Authenticity Certified

� Using the Green Widget

� Newbie’s Guide to Green Widget Collecting

� Selling Your Green Widget


Since each post on your site is going to be another page when that

particular post is read (putting in a “read more” link by using teaser text

will help with this), then you want each one to rank for a different search

phrase.

FFFFINDINGINDINGINDINGINDING B B B BLOGSLOGSLOGSLOGS

Now you’ll have to do a search for blogs that allow the links to be followed

and have higher page rank than you. This is really simple with using one of

the plugins mentioned earlier and doing a quick search on Google.

The blogs you’re looking for should be very similar to yours; you shouldn’t

try to get backlinks to your site about green widgets from a blog that’s

dedicated to blue gizmos.

When posting to these blogs, you should also keep it short just like on

your own blog. You don’t want to make someone wander away from your

post or comment by killing their attention span.

Somewhere in the post, you’ll make a link to your site if it’s allowed. Using

the “good anchoring” example above should help you get it approved

unless the site administrator just doesn’t want links inside the comments

which can happen sometimes.


In that case, you’ll want to save your good anchoring for the author’s

information section which will probably ask for your name, email address,

web site name, and web site URL.

The “web site name” label is just another word for “anchor text” to you,

so don’t just put the name of the site. You also want to make the anchor

text relevant to the post you’re going to link to; linking to the main page

of your blog isn’t going to work. It must look and feel like a real link, which

it is.

GGGGOINGOINGOINGOING F F F FORWARDORWARDORWARDORWARD

Just getting your blog established isn’t the end; the web robots don’t like

sites that appear to be dead. You should try to keep your site updated at

least once per week so you can have the new pingbacks (alerts) for your

blog that sent out when you make a new post.

Posting also means anyone who’s following your blog could get updates

by RSS if you have that set up; and people following your blog are what

you want.

You would even want people to post on your blog because that would also

increase the apparent activity your blog has, which will help in your page

ranking.


GGGGUESTUESTUESTUEST B B B BLOGGINGLOGGINGLOGGINGLOGGING

Sometimes, you might be able to find a blog that will allow you to register

as a “guest” blogger; someone who isn’t the resident administrator but an

outsider from another site.

This is important, especially if you manage to guest blog on an authority

site, because it’s like an endorsement. They have agreed to let you blog on

their site because they see you may be a knowledgeable expert in the

field.

In this case, you need to provide content that is even better than the

comments you leave on blogs while still making sure you keep as much

information covered as possible.

Where before you were able to leave comments based on what someone

else has written, here you have to write content that may not have even

been addressed yet so you can’t necessarily feed off what others have

written.


FORUM MARKETINGFORUM MARKETINGFORUM MARKETINGFORUM MARKETING

Forum marketing is another popular method for getting backlinks. The

idea of this is pretty much the same as it is for blog commenting, except

you don’t require your own forum.

When marketing in a forum, you should find one that allows for a

signature line with a link. If you can’t have that for your forum account,

then you should really move on to another forum.

YYYYOUROUROUROUR P P P PROFILEROFILEROFILEROFILE

When most people join a forum, they tend to overlook some of the more

important fields they should fill in. Outside of marketing, it helps people

understand you better by looking at your likes and dislikes, and websites

you own or go to regularly.

From the marketing angle, your profile is very important. It gives you a

chance to establish yourself as some sort of authority. In the main section

of your user control panel page of most forum software, you’ll have these

familiar labels: biography, location, interests, occupation. Other important

areas are your avatar or profile picture along with your signature.


BBBBIOGRAPHYIOGRAPHYIOGRAPHYIOGRAPHY

You’re not really given much space to fill out your entire life’s story, so

you will need to tell people that you’ve been collecting and trading green

widgets for years and you’re looking for other people to collect and share

with.

LLLLOCATIONOCATIONOCATIONOCATION

The location isn’t really all that important; it could be if links are allowed

in these fields but since most sites don’t allow links here then it’s pretty

much useless. You should go ahead and put something like “Southern US”

or even your city and state if you’re not shy.

IIIINTERESTSNTERESTSNTERESTSNTERESTS

Tell people that you’re interested in green widgets and maybe how many

you have or want to have.

OOOOCCUPATIONCCUPATIONCCUPATIONCCUPATION

Here you can tell people that you’re a green widget authority and you’re

in the business of green widgets.


PPPPROFILEROFILEROFILEROFILE P P P PICTUREICTUREICTUREICTURE/A/A/A/AVATARVATARVATARVATAR

I wouldn’t put a picture of the product you’re selling. I would either find a

nice generic avatar or actually upload a picture of yourself. Most people

tend to respond to people better if they have an avatar but not always.

SSSSIGNATUREIGNATUREIGNATUREIGNATURE

When making your signature line, it should be very non-commercial just

link to your site with some good anchor text. You don’t want to go

overboard and you must check the forum rules for exactly what you can

and can’t have in your signature.

GGGGETTINGETTINGETTINGETTING I I I INVOLVEDNVOLVEDNVOLVEDNVOLVED

After you’ve set up your account and your signature line, it’s time to get

involved in the community. Respond to other members’ posts and make

some of your own while following all of the forum’s rules; the content

should always be good and free of spam or you could risk getting banned

by the administration.

You don’t want to seem like you’re just pushing a product onto people.

You want people to be impressed with what you’ve posted and then want

to check out your profile or click a link to your site.


COMMUNITY SITESCOMMUNITY SITESCOMMUNITY SITESCOMMUNITY SITES

I’m sure you’re familiar with various community sites where you can build

a single page to talk about one of your interests. The two most popular

sites for this are Squidoo and HubPages.

The community sites I’m talking about have a user base that contributes

content in a variety of niches. Regular users can come to these sites and

browse the user created pages to hopefully gain a new interest or get

more information about one they already have.

For Internet Marketers, these are called “feeder sites” because they feed

your main site traffic through good backlinking. And, the good news is

they are easy to set up because it literally takes just a few clicks and you

can be done in less than an hour.

If you set up a huge network of these feeder sites that go to well-

constructed landing pages, you could have a massive backlink traffic

system.

These sites have authority with Google; the content on them is given more

weight than content on other sites because they’ve been around and they

are heavily moderated. Squidoo had some problems recently, but they


managed to crack down on the spam and improve the overall quality of

their content.

What this means to you is that you need to provide top quality content

when making pages on these sites; it helps you and it helps the site

maintain its good standing with the search engines.

SSSSQUIDOOQUIDOOQUIDOOQUIDOO

Squidoo is a place for lensmasters (what they call their users who

contribute content) to create lenses (single page sites all residing on

Squidoo.com) that focus on a single topic.

The best part about Squidoo is that you don’t need to know any HTML to

create a lens; all you have to do is follow their easy-to-use drag-and-drop

interface and you’ll have a lens done in about 5 minutes.

When you log in, you’ll see a button on the left side labeled “Create a

Lens”:


After answering a few short questions in a progressive “click and

continue” interface, you’ll see your lens and you’re almost ready to

publish. They’ve added the required number of modules for you already; if

you fill in the information and click the publish button, it will go live.

Squidoo makes it possible (and very easy) to advertise products on your

lenses simply by adding modules to your lens. When you browse the

modules available, you can select the category “Selling Stuff”. Currently,

the modules available include Amazon.com, ArtByUs, Etsy, Zazzle,

CaféPress, eBay, and ShopIt.

But advertising products is just half of it; if you use their modules for

selling items, you’ll get a commission. Squidoo will pay you directly to your

PayPal account. They only pay by PayPal and if don’t have a way to receive

payments, they suggest donating any proceeds to charity.

With that in mind, you should feel safe in trying to sell something in a lens

or directing traffic from your lens to your web page; but you shouldn’t do

it in a spammy manner. Here it is in their own words, as taken from

http://www.squidoo.com/squidspam:


They go into depth about why your account could get deleted, but the

most important one you should pay attention to is (also on that page):

This may seem scary, but as I have outlined for you before, you can’t get

started by spamming links on blogs or other places.

If you make a Squidoo lens one of your traffic dumping sites, you must

always provide quality content to the site you’re trying to get the link from

otherwise you’ll seem to be nothing more than a spammer who’s just

throwing out as many links as possible.


HHHHUBUBUBUBPPPPAGESAGESAGESAGES

HubPages is very similar to Squidoo, but the rules are a bit more strict.

Still, if you just keep in mind that you’re not going to spam then you

shouldn’t have a problem.

HubPages will take punitive actions such as disable, delete, or suspend

your account if they feel your hub is “overly promotional” or if it has

“substandard” content.

The actual reasons for why a hub would be flagged as “overly

promotional” is on their “Overly Promotional” Page

(http://hubpages.com/hub/Overly-Promotional).

The problem most people run into seem to be linking to a single domain

more than twice which is against the rules. Others feel they can get

around this rule by masking links or trying to use redirects on outside

sites.

As with all community sites, HubPages is managed and moderated by the

community so your hubs would get flagged rather quickly if you violate

the rules.


ARTICLE DIRECTORIESARTICLE DIRECTORIESARTICLE DIRECTORIESARTICLE DIRECTORIES

Another great source you should use are the article directories. Successful

marketers using this method have managed to achieve a good income

from doing just this and nothing else.

Writers submit their articles to the site for free and in exchange, they are

given the possibility to grab traffic from the authority site while

maintaining rights to the article. You own the content and any site that

forces you to give up your IP rights should be avoided.

Once again, you’re taking advantage of the “authority” seen by Google

and other search engines. The directories get traffic and it’s given to you

freely; but some are cursed by the nofollow directive.

Most of the article directories also have a way for other webmasters to

mirror or republish the article on their own site. You could see your article

pop up on other sites and even get traffic from those sites.

The article that you’re going to submit to these sites are going to be

around 400 words and should be very well written, using proper grammar

and style. If you went to a site and was reading something with bad


spelling errors and sentences that didn’t make sense, you’d probably write

that off.

The largest article directory just happens to allow the web robots to

follow the links: EzineArticles.com. But, they like to have original content,

so you’ll need to write your articles and submit them to EzineArticles.com

first, then submit them to the other directories.

If you submit to an article directory that has their links set to nofollow, it’s

not a total loss. You can still get traffic from people clicking through to

your site and if the directory is large enough, that could mean a lot of

traffic.

AAAAUTHORUTHORUTHORUTHOR’’’’SSSS R R R RESOURCEESOURCEESOURCEESOURCE B B B BOXOXOXOX

You will not be able to link to anything in the article itself, but along with

every article comes the resource box. Authors are given a “bio box” to

entice the reader to click through to their site.

The “bio box” or “resource box” is the only place in the article where

you’ll be able to provide links; the maximum number of links is usually two

and they can’t be to the same page but that doesn’t mean they can’t be to

the same site.


Here is an example bio box that should help you design your own.

You can read more about collecting green widgets on my site and if you

want to know about how to protect your investment, you should check out

my blog where I talk about the best manufacturers of green widget

protectors.

PPPPLAGIARISMLAGIARISMLAGIARISMLAGIARISM

Earlier I mentioned at other webmasters could republish your content; it’s

okay for them to do it as long as they also publish your resource box. The

problem comes from webmasters who want to add content to their site

but don’t want to either do the work of writing it themselves or

outsourcing it.

If you manage to find your article on a site and they haven’t included your

resource box, you can issue a DMCA to get them to take the article down

or give you credit. You can find duplicates of your content by searching

Google or by using CopyScape. (http://www.copyscape.com).


As you can see above, when you go to CopyScape you can simply enter a

URL to your original and see if any duplicate copies exist.

Even if your article is changed slightly and the bio box is removed, it will

still detect it because the search algorithm isn’t based on an exact match;

it’s based on a very complex instruction set.

They also have a premium service that doesn’t come with a premium

price; the CopyScape premium service allows you to paste your text into a

text box and perform a search, so your content doesn’t have to be online.

The following image shows the premium user’s page after they’ve signed

up for the service, but haven’t purchased any credits yet:


As shown in the image below, you can spend as little as $5.00 if you’re

using a credit card, but if you’re using PayPal or American Express, you

have to spend at least $10.00. The cost is minimal compared to the peace

of mind you can have because of this service. For the ones out there that

can program, they offer an API so you can run your own searches on your

own site.


SSSSPECIALPECIALPECIALPECIAL N N N NOTEOTEOTEOTE

Plagiarism applies to you, too. If you’re going to be writing and

distributing content, you can’t steal it from other sources and post it as

your own. You must give credit to the original author unless you have a

license for PLR content (Private Label Resale).

For writers, plagiarism is the number one rule that you can’t violate.

Stealing someone else’s work isn’t what you want to have happen to you,

so you shouldn’t do it to anyone else.

TTTTOPICSOPICSOPICSOPICS

So you know you have to write articles, but what should they be about?

Don’t submit a sales article. No one wants to read a sales page until

they’ve done all the research; you should gain a reader’s interest but not

give away vital information.

For example, if you were trying to sell an eBook about losing weight, you

don’t want to talk about the method that’s in your book; you can mention

the method in the article only briefly but focus on the dangers of being

overweight.


Another example would be if you were trying to sell an eBook about

getting rid of acne, you would write about how embarrassing acne would

be.

The topics are relevant and a lot of people might want to know the

dangers of being overweight or might want to know that other people are

feeling embarrassed by acne; everyone wants to know they’re not alone.

Once you connect with the reader, you can then bring them to your site

and let them read more articles, and your salesmanship can be a little

more aggressive since it’s your site.

Other ways you can connect with your reader is by scaring them; listing

the dangers of being overweight is rather mild considering there are a lot

of people and services making that fact known every day.

The Pain in Your Chest is a Heart Attack and You Will Die

Providing a title such as the one above might seem a little drastic, and

you’re probably right. But you can see that by providing a good title, you

can get a reaction better than:

What Smoking Does to Your Body


LLLLISTISTISTIST OFOFOFOF A A A ARTICLERTICLERTICLERTICLE D D D DIRECTORIESIRECTORIESIRECTORIESIRECTORIES

This is only a partial list.

� Amazines

http://www.amazines.com

� Article Alley

http://www.articlealley.com

� Article Dashboard

http://www.articledashboard.com

� Articles Base

http://www.articlesbase.com

� Article Snatch

http://www.articlesnatch.com

� Buzzle

http://www.buzzle.com

� Ezine Articles

http://www.ezinearticles.com


� Go Articles

http://www.goarticles.com

� Helium

http://www.helium.com


VIDEO MARKETINGVIDEO MARKETINGVIDEO MARKETINGVIDEO MARKETING

Not everyone can do video, but if you can then this is for you. What you

want to do is find some popular videos on sites like YouTube.com that are

relevant to your products and post a response video.

The video doesn’t have to be some large production; you can use a

screencasting program. A screencasting program simply records your

screen and your audio if you feel up to it and then exports the file as

something useable such as an AVI which is perfect for YouTube.

An example of a screencasting program is CamStudio; it’s free for use for

personal and commercial purposes. You just download the program from

http://www.camstudio.org and start using it in minutes.

On the main page, it clearly states that you can use it for free for anything

you want:


Video marketing is not only good for generating backlinks, it can also bring

you a lot of direct traffic. Video websites like YouTube are often featured

in the top results, making it easy to grab a first page link to your video by

using keywords in your video title.

When you submit a video, be sure to add a link to your website in the

description. Some sites have nofollow on their links, but remember you’ll

get direct traffic from those, anyway.

You can also call attention to the link by creating a screen at the end of

your video that displays for about 10-15 seconds telling people to check

out your site, and letting them know they can click the link in the

description to get more information.


SOCIAL BOOKMARKINGSOCIAL BOOKMARKINGSOCIAL BOOKMARKINGSOCIAL BOOKMARKING

A social bookmarking site is one that stores your bookmarks so other

people can see them. It’s a way to connect with other people; if you’ve

found an interesting story you can bookmark it so others would also see

the story.

For marketers, this is a way to gain a lot of exposure very quickly with a

site that has high page rank; these sites are typically given a lot of weight

by the search engines.

Some sites will have an addon or toolbar for your browser so you can

easily add the site to your bookmark list; these are the ones you should be

focusing on because they’re easy to use.

There are other sites available where you can actually log in and submit

sites manually; that’s still an option if you want to be thorough.

One popular social bookmarking site, called Digg, encourages you to

submit a lot of articles per day (anywhere from 5 to 20) and your content

can be submitted automatically through RSS which means any time you

make a post to your blog your subscribers will be notified.


LLLLISTISTISTIST OFOFOFOF S S S SOCIALOCIALOCIALOCIAL B B B BOOKMARKINGOOKMARKINGOOKMARKINGOOKMARKING S S S SITESITESITESITES

The following is not a complete list and they should all have a page rank of

5 or more:

� Digg

http://www.digg.com

� Diigo

http://www.diigo.com

� Folkd

http://www.folkd.com

� Mixx

http://www.mixx.com

� Plime

http://www.plime.com

� Reddit

http://www.reddit.com


� Technorati

http://www.technorati.com


OUTSOURCING BACKLINKSOUTSOURCING BACKLINKSOUTSOURCING BACKLINKSOUTSOURCING BACKLINKS

I know it’s a lot of work to get backlinks, but fortunately you don’t have to

do it all on your own. You can outsource backlink creation and have

someone else do all of the hard work for you.

There are several places to go to find someone to hire to submit backlinks

for you:

Warrior Forum

� http://www.warriorforum.com

Digital Point

� http://forums.digitalpoint.com

Fivver

� http://www.fivver.com

Odesk


� http://www.odesk.com

Elance

� http://www.elance.com

Zeerk

� http://www.zeerk.com

I suggest creating a step-by-step document to give to your workers telling

them exactly what to do and which sites to submit to, unless you hire an

experienced backlinking service.

Whatever you do, make sure they give you a comprehensive report of

what they have done and where they submitted so you can verify your

links are in place. This way you will know you’ve received what you paid

for.


CONCLUSIONCONCLUSIONCONCLUSIONCONCLUSION

Getting backlinks is vital if you want to rank well in the search engines and

get significant traffic to your website. It’s not enough to create a great

website with a lot of useful content. It’s never going to be found if you

don’t work at getting backlinks.

It’s a lot of work, but it’s definitely worth it. With enough quality

backlinks, you can outrank even the most established of websites for all

but the most competitive keywords.

I don’t want you to think you’ll be able to rank in the top 10 for a term like

“books” or “golf”, because this isn’t likely to happen anytime soon.

However, if you keep building backlinks and age your site, it’s ultimately

possible somewhere down the line.

Now go get started!

To Your Success Samuel Mowe

Click On The Link below To Find out more how we

can boost your business profits!


http://upandcomingmarketing.com/


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