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Back to School
CRM for Education Industry
From an Altruistic Activity to a Full Blown Industry• Education Becomes a Complex Business With Diverse
Needs• Combination Of Schools & Universities Both Low Key
And Elite
CRM Becomes a Call of the Day• Cater To The Diverse Requirements & Expectations
• Inquiry to Queries to Enrolment to Completion Of Course
Features…..
Enrolment Management• Prospective Students Management• Identifying• Monitoring • Tracking
• Keep Track Of• Interaction History• Correspondence• Event Attendance• Admissions Status
Personalization and Profile Building• Prospective Student Conversion Increases With• Personalized And Automated Communication
• Appropriate Profile Building • Helps Identify Students With Higher Likelihood Of Enrolment
Social Media Integration• Social Media Adopted By The Younger Generation• CRM Exploits The Benefits Of This Powerful Tool To• Reach And Penetrate The Market • Keep The Clients Engaged
Coordinating Events• Scheduling & Reminders Of• Lectures• Classes• Workshops
Feedbacks• Progress Reports & Feedbacks of• Students
• Class Feedbacks of• The Educators
Real time Analytics• Insightful Dashboards Show Metrics Related To• Student Enrolment• Retention • Satisfaction • Performance
• Key Metrics Helps Maintain Efficiency Of The Educators • Data Visualization • Provide Insights Into Student Progress
Self -Serviced• The DIY Tools Of The CRM to• Collaborate And Manage Simple Requirements
Seamless User Experience
• Integrates With All The Data Repositories • Ensures A Seamless User Experience Across Devices
And Platforms
The Benefits….
Unifying Data• Integrates The Data Into One Repository• Fosters Collaboration Between Departments • Automates Reporting Between Them
• Digital Records Adds To The Comprehensiveness Of The Data • Websites, Apps And Phone Calls
Reduces Mundane Work• Captures Data From Online Forms• Made Easier With CRM • Evaluation Reports • Other Mundane Data Entry Work• Fees Processing, Feedback
• The Workforce Is Freed For Other Tasks
An Engaging Customer Experience• Offers Personalized Marketing• Facilitates Appropriate Web Presence• Best To Run Targeted Advertisements • Automated Email Campaigns Increase Awareness • A Common Portal For • Students, Alumni, Donors And Educators
A Reputed Business School in the USA……
Case Study
Facts and Figures• 2 Campuses• 7000 students enrolled• 2000 international students from 40 different
countries
Challenges of managing records related to• More than 3,000,000 emails sent till date• More than 21,000 attendees at events• Conducted around 11,000 interviews with prospective
students• More than 30,000 conversations over the phone
CRM to the Rescue• Before CRM, the Colossal Records Maintained With The Help
Of • Traditional Tools ,Spreadsheets And Simple Databases
• CRM Changes Everything • Converges Data Into A Single Repository • Interaction Through Mobile Devices & A Comprehensive Website• Increased Enrolments By Offering a Solution For Identifying And
Tracking Prospective Students