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School of Business
International Business Regions: China
ENIGMA & REALITY
-
An introduction to China
Pearson College London XXXX 2
School of Business
International Business Regions: ChinaAn introduction to China
Course Learning Outcomes
An introduction to China and the opportunities for business focussing on:
• History & culture - Putting China into context
• Regional and international interaction – China’s ‘soft power’
• Economy: Modernisation and moving up the value chain
• Politics: China’s system of power
• Society: Urbanisation & the middle classes
• Business: Domestic and international; business environment, opportunities and risks
Pearson College London XXXX 3
School of Business
International Business Regions: ChinaAn introduction to China
Week 1 Learning Outcomes
• An introduction to the course focusing on:
• Your expectations of the course
• Brief introduction to the Mandarin language
• Economic growth: China’s phenomenal
transformation since 1979
• Politics: China’s political system and
international engagement
• Society: Consequences of recent change
• Business: Nature of China’s business
environment, appeal and risks
• History: Putting China into context –
internationally and domestically Image source: www.telegraph.co.uk
Pearson College London XXXX 4
School of Business
International Business Regions: ChinaAn introduction to China
What does China mean to you?
Pearson College London XXXX 5
School of Business
International Business Regions: ChinaAn introduction to China
You can speak Chinese!
SIM-ka SIM 卡Cha 茶Chao Mian 炒面Ku-li 苦力Fengshui 风水Gong-ho 工和Ketou 磕头Li Zhi 荔枝Tofu 豆腐Yin Yang 阴阳Ke-kou Ke-le
可口可乐
= SIM card= Tea= Chao Mian noodles= Coolie= Feng-shui= Gung-ho!= Kowtow= Lychee= Toufu / Tofu= YinYang= Coca Cola
Pearson College London XXXX 6
School of Business
International Business Regions: ChinaAn introduction to China
Introductions
你好！Ni hao! =
Hello
我叫。。。Wo jiao … =
My name is…
Pearson College London XXXX 7
School of Business
International Business Regions: ChinaAn introduction to China
7
人口
One China?...
Pearson College London XXXX 8
School of Business
International Business Regions: ChinaAn introduction to China
Cities
Pearson College London XXXX 9
School of Business
International Business Regions: ChinaAn introduction to China
Economy: Explosive growth
Emerging Market Consumer growth
Construction World Leader
Pearson College London XXXX 10
School of Business
International Business Regions: ChinaAn introduction to China
Politics: leading from the centre
Pearson College London XXXX 11
School of Business
International Business Regions: ChinaAn introduction to China
Society: urbanisation/new middle class
Pearson College London XXXX 12
School of Business
International Business Regions: ChinaAn introduction to China
“Harmonious Society”
Between heaven & earth
Between people
Between nations
