1. ITS 450
INTRODUCTION TO E-BUSINESS
TITLE: eBay
NOR BAITI BINTI SAHARI (2009240686)
NUR DIYANA BINTI MOHD AZMI (2009284864)
2. Table of contents
3. Company founders
eBay is the online auction website was founded as AuctionWeb in San
Jose, California on September 3,1995.
The founders of eBay is
Pierre Omidyar
he is French-born
Iranian computer programmer.
4. Company Background
One of the first items that sold by eBay was a broken laser point
.
Omidyar contacted the winning bidder to ask if he understood that
the laser pointer was broken. In his responding email, the buyer
explain Im a collector of broken laser pointers.
As an early Internet enthusiast, Pierre knew that people needed a
central location to buy and sell all kinds of items on a level
playing field and to meet other users with similar interests. He
started eBay to fulfill this need.
5. At the time, Pierre's fiance (now wife),Pamela Kerr was an avid
Pez (sweet dispenser) collector. Came up with the idea of trading
them over the internet. When she shared this idea to her boyfriend,
Pierre Omidyar instantly stuck with the soon-to-be-famous
e-business auction concept.
In November 1996, eBay entered into the first third-party licensing
deal, with a company called Electronic Travel Auction to use
SmartMarket Technology to sell plane tickets and other travel
products.
6. The company was officially changed the name of its service from
AuctionWeb to eBay in September 1997.
Originally, Omidyar want to register the domain name echobay.com
due to the site belong to Echo Bay Technology Group(Omidyars
consulting firm), but found it already taken by Echo Bay Mines (a
gold mining company).
7. Core Business
Originally, eBay'score business was to offer auction services
online as well as the technology to do so. However, auction
services are now easily duplicated and are available on many
different sites.
Today, eBay's core business seems to be their name recognition and
high website traffic. The large amount of traffic to eBay brings a
large number of sellers and buyers together so that an extremely
large collection of products can be found for purchase.
8. Business Model
Value proposition
