CREATIN

G MY

BAND

IDENTI

TY

NAME AND DETAILS

Now that I have classic rock as my target audience, a unique band must be created. The name came easier than expected; I was talking with a friend about rock band names and I thought of combining our last names to create Smith & Rock, a band name we both agreed would be good for any rock band.

As for identity, the first thing I thought about was logo or what was going to be used on the front cover, for this I looked at classic rock band album covers and logos(see research post) and realised a typographic logo was common for bands in that era, so I started to create a typography-based logo which is visible on the next page.

This is the finalized version of the typographic logo of the band. I chose the font for ‘Smith’ partially because the capital S looks similar to a musical notation system and also because the fancy font would make a contrast to the ‘Rock’ font. The gradient on the yellow text is designed to give the text a gold, reflective quality. The “Rock” is red as it is a complimentary colour to the yellow, but also because other colours did not fit the theme of classic rock.

There is a grunge texture applied over the entireimage, most visible on the red but is also applied to the entire image, this is to ad da sense of depth to the entire image to stop it looking flat and boring on a front cover or other places. I also created a grayscale version, as in my analysis I found that black & white logos were more common

LOGO

BAND THEME & SHOTS

Based on the joining of my friend and mine’s name, my fictional band will simply be 2 people, that in combination with classic rock means it will include guitars, but other than that I plan to simply emulate some of the pictures I found in my research. ‘classic rock’ already has many connotations, so the clothes and such will be what I found in my research, bright coloured clothing to create the theme of psychedelic classic rock

For my front cover mid-shot, my plan is for a simple action shot of perhaps standing with an electric guitar, and on my doublepage spread I plan for a high-key black & white lighting shot of both of us sitting together on a white background. My target audience research showed that these were the types of pictures that people wanted.

CLOTHING & PROPS

My research showed that bright psychedelic coloured clothing was common between almost all researched bands, so I will be using bright coloured clothes for my shots. My doublepage spread shot is going to be black&white, so colour is not an aspect there, which is why the clothing type must be correct as well.

For the clothing type, I‘ll likely just wear a buttoned shirt, a jacket along with some coloured trousers.

Props will be guitars, as a classic-rock band is heavily guitar-centric, and the target audience will want to see them.