VGSOM Alumni Committee presents the fall edition (October 2011) of SCUZZY - the biannual newsletter of VGSOM.
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1. VOLUME1 ISSUE 15 SEPTEMBER 2011 Scuzzy October2011V I N O D
G U P TA S C H O O L O F M A N A G E M E N T, I I T K H A R A G P U
R
2. From the desk of team ScuzzySCUZZY has evolved over the
years from being a simple alumni newsletter to a mouthpiece of all
VGSOM activities.Warm greetings from Alumni new professors with
versatileRelations Committee, VGSOM! corporate experiences and
vastWelcome to the fall edition of Scuzzy, academic credentials
this year:the biannual newsletter of VGSOM. Prof. Anand
TeltumbdeThe placement season, Vantage 2011, Prof. Devlina
Chatterjee.yet again finished with a high! The Prof. Siddharth
Chattopadhayplacement process saw some top- And Prof. Barnali
Nag.notch recruiters hiring our versatiletalents; something that
VGSOM has With July, started the new aca-become synonymous with.
Recruiters demic year and the new batchoffered some of the most
sought-after of students were infused into theprofiles. As many as
45 companies college. With almost 85% offrom all sectors of the
industry partic- students having prior work-ipated for grabbing the
best of the experience, the batch is a perfectstudents and were
offering the best of blend of freshers and students
withcompensation packages. The highest work experience. The batch
also sawannual compensation offered was 18 a surge in the number of
students hav-LPA and average annual compensa- ing more than 36
months of work-tion stood at 12.02 LPA. A total of experience
(almost 38% of the class of117 offers were made for 94 students
.VGSOM attracted 15 new companies 2013). The class of 2013 also
boasts of people from varied backgrounds of Inside this issue:this
year which constitute 33% of the work such as - heavy
engineering,total companies that visited the cam- operations,
marketing, IT and finance. Final Placements 2011 2pus. The season
began with 20% ofthe batch getting PPOs from reputed Various
Interest Groups and Clubs Summer Placements 2011 3companies like
ITC, Reckitt Benckiser, were also dynamic throughout the Learning
Approaches 4Hindustan Coca Cola Beverages, year. The Marketing and
AdvertisingTATA Motors, Deloitte India, Deloitte Club (MAD) and the
Finance Club Connect 2011 5USI, Nomura, Wipro and IMRB and
(Finterest) successfully completedended on a high note of 1.25
offers their quiz competitions: Class of 2013 6made per student
from top recruiters. VENALICIUM and FinQ Men on a high note. On the
other hand Faculty Lounge 7We also feel proud to let you TO KNOW
MORE Saamanjasya conducted a Bknow that VGSOM has bagged ABOUT OUR
NEW plan Competition Power Sweet @ Sixty 8some of the most
prestigious PROFESSORS, to Empower in collabora-awards this year.
The first one TURN TO PAGE 7 tion with Confederation of CMI
Activities 9being Asias Best B-School Indian Industry (CII) and
creative creativity 10Leadership Award by CMO Council National
Skill Development Corpora-in July 2010. The second success tion
(NSDC). MAD Club Activities 11came with DNA and Stars of the In- We
are also featuring contributionsdustry Group awarding VGSOM as from
students, faculty and research Finterest Activities 12one of The
most innovative B- scholars at VGSOM and we are sureSchool of the
year 2010. VGSOM that youll like all of them. Scuzzy will Jump from
1,2(to) 3 13was also recently awarded the take you through all the
nostalgicOutstanding B-School award at emotions that you may have
in a Different Strokes 14the National B-School awards 2011. while!
So what are you waiting for?The students of VGSOM brought ever Turn
on your nostalgia and start sift-greater laurels to the college by
win- ing through your dose of college Answers: KGP Trivia 16ning
contests all across the country. news!The institute witnessed
joining of four Happy Reading! 1
3. Final Placements 2011Vantage 2011 was a stupendous success
with 100% batch being placed.With Batch of 2009-2011 secur-
attracts. 30% of the students opted ture Management Consulting, i-
Chairman ofing some of the best job offers in for careers in each.
BFSI, Manu- Maritime, HCL and Cognizant Placements message:the
country, Vantage 2011 culmi- facturing and FMCG followed next were
the first time recruiters along From the perspective of mostnated
in VGSOM, IIT Kharagpur with plethora of new companies with regular
recruiters like In- students, the raison-detre ofand yet again
established its reck- participating for the first time in fosys,
Wipro, Tech Mahindra and any college, particularly a B-oning as
among the top B-School campus placements attracting top HP
reaffirming the brand value School , is a satisfactory corpo-s on
the offering. With the 100% talent from the coveted B-School .
enjoyed by VGSOM in the con- rate placement. I am delightedbatch
getting placed with an aver- sulting world. to know that our
2009-2011age salary of INR 12.02 Lakhs per FMCG & TELECOM:
Placement Committee hasannum and profiles worthy of the VGSOM has
grown over the years BANKING, FINANCE & lived up to the
expectations ofremuneration magnitude, Vantage to be the favourite
destination of ANALYTICS: every student who had walked2011 was a
resounding success. sought-after FMCG sector. Procter VGSOM carried
forward the into VGSOM, IIT Kharagpur twoApart from the regular
recruiters, & Gamble, Reckitt Benckiser and legacy of being a
preferred cam- years ago in search of an MBAmany new companies
joined the Coca Cola were the first time re- pus for companies in
Banking and a career.bandwagon and reposed their faithin the
coveted B-School . -Prof. Prithwis Mukerjee,VGSOM attracted 15 new
compa- Chairman Placements,nies this year which constitute33% of
the total companies thatvisited the campus. HSBC, ANZ, IMRB and
Citi Ana-The season began with 20% batch lytics made their presence
felt withgetting PPOs from reputed com- related profiles in
offeringpanies like ITC, Reckitt Benck-iser, Hindustan Coca Cola
Bev- MANUFACTURING:erages, TATA Motors, Deloitte This sector, along
with regularIndia, Deloitte USI, Nomura, recruiters like TATA
Motors,Wipro and IMRB and ended on TATA Telecon, TATA Metaliksa
high note of 1.25 offers made and Welspun, witnessed participa-per
student from top recruiters. cruiters at VGSOM. Regular re- and
Financial Services domain. tion from large number of PSUsThe
recruiting companies spanned cruiters like Diverse profiles were
offered like Shipping Corporation of In-across sectors like BFSI,
Consult- ITC, Heinz and UB group also including Credit, Risk
Assess- dia, Bharat Heavy Electricals Lim-ing, FMCG, Telecom,
Manufac- made their presence felt and of- ment, Forex, Equity &
Fixed ited, Balmer Lawrie, MMTC Indiaturing, Technology and
Analytics fered diverse roles like Corporate income and Banking
Operations. Ltd and Rural Electrification Cor-with diverse roles
like Investment Planning, Operations, Supply The gamut of
interested Compa- poration. Students were offeredBanking, Banking
& Operations, Chain Management, Procurement, nies included
participants like diverse and challenging roles inRisk Advisory,
Project Finance, Sales and Marketing. Vodafone, Citibank, ANZ,
Nomura, CRI- Sales and Marketing, Operations,Strategy and
Technology Consult- our regular recruiter SIL, Cognizant and Union
Bank HR, Business Development anding, Sales and Marketing, Supply
offered profiles in Marketing, Sys- of India among others. With a
Infrastructure Project Manage-Chain Management, Procurement, tems
& IT. booming market, analytics sector ment. Titan, a TATA
group com-Business Development and many offered attractive
opportunities to pany, was a first time recruitermore. Evika Green,
an Energy TECHNOLOGY & the students at VGSOM this year.
offering roles in Operations andSubsidiary of Evika Group, a first
CONSULTING: Behemoths like Goldman Sachs, Marketing.time recruiter
offered coveted This sector attracted the largestposition of
Assistant Vice Presi- talent pool from VGSOM. Thisdent to the
selected student. year, the Big 4- Ernst & Young, Placement
Statistics for 2011Medall, a leading medical diag-
PricewaterhouseCoopers, Deloittenostic firm were the first time
(India and USI) and KPMG- Number of students participating
94visitors. offering challenging roles participated in Vantage 2011
and in placementsin Market Research and Business offered roles in
Business Advisory, No. of companies visiting campus 45Development.
Technology and SCM Consulting, Strategy & Tech- No. of offers
made 117Consulting firms were the biggest nology Consulting and
many more.recruiters this year giving consid- Crme de la crme of
the consult- Highest salary offered (INR) 18 lakhs p.aerable
weightage to the pre-MBA ing sphere like PWCs Governmentexperience
of candidates asserting Reforms and Infrastructure Devel- Average
salary offered (INR) 12.02 lakhs p.athe quality of students VGSOM
opment Advisory (GRID), Accen- Median salary offered (INR) 10.15
lakhs p.a 2
4. Summer Placements 2011Summer Placements for the batch of
2010-12 once again reaffirmed Vinod Gupta School of Management, IIT
Kharagpuras one of the finest B-School s in the country.A total of
60 companies took country took part in the sum- large numbers with
majors like participation of several start-part in the placement
process mer placements process this Citibank, Nomura, ING Vy- ups
like Hover, Batoi, OOHwhich was an increase of over year.
Recruiters like Hindu- sya, CRISIL, Reserve Bank Media, Sequoia,
Verbatim10% compared to last year. stan Coca Cola Beverages, of
India, CLSA, Bank of Medall etc. They offered theCompanies vied
with each Reckitt Benckiser, Heinz, India, Venture East, NAB-
students crucial roles includingother to select management Danone
and Emami recruited ARD among the companies Marketing Strategy,
Strategy &interns from a batch of 91 stu- students in large
numbers of- offering profiles such as Eq- Consulting, Sales &
Marketingdents and offered challenging fering profiles such as
Supply uity Research, Derivatives, which gave our students
inval-roles across varied industries Chain Management, Procure-
Retail Banking, Wholesale uable opportunity to get a lotsuch as
FMCG, Telecom, ment, Marketing, Operations Banking, Rural Banking,
of rigorous and hands-on learn-Consulting, Banking & Fi- etc.
Telecom majors Idea and Analytics, Operations and ing during their
internships.nance, Media, Automobile, Aircel also offered students
Technology etc.Infrastructure etc. The aver- roles in Supply Chain
Manage- Internships at Kolkata Po-age stipend crossed Rs. ment and
Marketing. IT & ITES: lice:40,000, which was an increase In a
unique initiative Kolkataof 8.1% over last year. The Police hired
interns fromhighest stipend offered was VGSOM to undertake
projectsRs.1,00,000. as a part of winter internships. The projects
allocated wereConsulting: live projects which includedConsulting
was one of the the study of traffic manage-most sought-after
domains ment system and optimizationamongst the students with al-
of routes etc. giving interns themost one fifth of the batch
opportunity to understand theopting for Consulting profiles.
nitty-gritties of managing oneConsulting firms like Deloitte of the
most populous cities inIndia, Price Waterhouse the country.Coopers,
Ernst & Young,Wipro, Frost & Sullivan, Manufacturing &
Automo- Heavyweights like IBM, The large number of
recruitersSynovate Consulting, Syner- bile: Hewlett-Packard, JDA,
including many first time visi-gy Consulting offered profiles
Manufacturing and Automo- Siemens Corporate Tech- tors, diversity
in the profiles onsuch as Strategy and Opera- bile was the most
popular sec- nologies, Omnitech, TCS offer and all the students
get-tions, Enterprise Applications, tor among the students this
were some of the leading IT ting summer internships in
theTechnology Integration, Gov- year with more than 20% stu-
companies that took part in organizations and profiles ofernment
Reform & Infrastruc- dents opting for it. Majors like the
Summer Placements. their choice were the highture Consulting,
Business Ad- Tata Motors, TVS Motors, points of this years
summervisory. CTRAN offered an NTPC, Bharat Petroleum Human
Resource: placements. This reaffirms theexciting new profile of
Cli- Corporation Limited, Tega Firms like NTPC and Syn- consistent
faith that recruitersmate and Infrastructure Con- Industries, Tata
Telcon etc ergy Consultancy offered have had for VGSOM
Studentssulting. Voltas offered a niche offered profiles in
Operations, comprehensive and strategic and reflects on the quality
ofprofile of Corporate Strategy Marketing and Supply Chain roles in
the Human Re- the management education andand Planning. Management.
sources domain to some of values imparted to the students the
students. in line with the corporate re-FMCG & Telecom: Banking
& Finance: quirements.Some of the largest FMCG Banking and
other financial Startups:and Telecom companies in the firms
recruited students in This year, we also saw theKGP Trivia!Q1. What
is the significance of 2.2 in IIT Kharagpurs context?Q2. Which
eatery is famed to have invented the Tinku (Burger)?Q3. Which
faculty Of VGSOM has been the Chairman of B.C. Roy Hospital? To
find out the answers, turn to the last page. 3
5. Learning approaches Post MBA:A Journey of Four and a Half
DecadesBy Prof. Arabinda Tripathy I really feel to improve my
career prospect but a regular activity of IFORS. ICORD happy to to
learn about business management was subsequently organized in Bra-
write in related areas. I did achieve that and zil, Philippines,
South Africa, India Scuzzy the developed an interest for Operation-
(second time) and Brazil (second newsletter al Research. I pursued
this interest time). Through the first ICORD con- of VGSOM. by
doing M.Sc. in Operational Re- ference, I developed interest in the
I under- search at the London School of Eco- areas of Operational
Research for stand that nomics few years later. This further
Development, Problem Structuring the newslet- enhanced my interest
in Operation- Methods, Soft System Methodology, ter will also al
Research. I followed it up with and the like; which I continue tobe
made available to the alumni of Doctoral work in Operational Re-
pursue even now. Subsequently, IVGSOM. search, more specifically in
Mathe- took up assignments in many devel- matical Programming, also
at Lon- oping countries like Kazakhstan,I am taking this
opportunity to share don School of Economics. Vietnam, South Africa
etc. Thesesome of my learning approaches over assignments helped me
to under-four and a half decade of professional All these years, my
primary aim was stand better the field of Operationallife as I have
perceived, more specifi- to pursue my interest rather than Research
for Development. Alongcally post MBA. looking for any financial
reward. In with Prof. Theodre Stewart, I alsoIt is needless to
stress that the alumni fact the job that I took up in India started
the only M.Sc. Course oncan significantly and effectively con- on
my return immediately after my Operational Research for
Develop-tribute to the growth and development doctoral work abroad
offered me a ment at the University of Capeof their alma mater.
VGSOM itself is salary that was less than half of my Town, South
Arfrica.an example of the same. VGSOM, the salary in India prior to
joining theformation of which was facilitated by doctoral work.
This in no way de- To sum up, in all this four and a halfan
alumnus, set the trend of incorpo- terred my interest in
Operational decade of my professional life I wasration of B-School
in IITs and in tech- Research. I went on to become Pres- guided
by:nology institutes in general. To a ident of Operational Research
Soci- There is no age for learninglarge extent, my association with
ety of India (ORSI) in 1989 and Edi- A clock which is not working
isVGSOM was driven by a desire to tor in Chief of OPSEARCH journal.
also right twice in a day; ac-contribute to my alma mater; IIT Kha-
I also organised the first Interna- cordingly one can learn from
allragpur from where I graduated in tional Conference on
Operational sources with proper attitude1966. Research for
Development (ICORD) Pursue your interest. in 1992 at Ahmedabad. The
confer- Some other basic understandingsEarly in my working life I
had an op- ence resulted in a document helped me in my Professional
life;portunity to study for a MBA equiva- Ahmedabad Declaration.
The one of them being Organisationallent programme. At that time I
had a document became the reference Position may entrust the
authority,job with responsibility for critical de- point for action
by International but it does not ensure that the per-liverables.
Further, my job being on Federation of Operational Re- son is the
only one to have the ex-the shop floor, I had the responsibility
search Societies (IFORS) for activi- pertise and the knowledge to
dis-for looking after the work of various ties to be carried out
towards Oper- charge it there may be others whoemployees including
their on the job ational Research for Development. may score higher
on these counts.performance, deliverables and such There were two
other major out-other things. That left little time for comes of
the conference: a book Wish all of you the very best.preparation
for classes, test and the titled Operational Research for De-like.
The programme was substantially velopment edited by Jonathancase
based and required commitment Rosenhead (London School of Eco-of
time. However, having joined I nomics) and Arabinda Tripathywalked
the extra miles to derive full (Indian Institute of
Managementbenefit. I did not have any specific aim Ahmedabad) and
ICORD becoming 4
6. Connect 2011VGSoM Annual Alumni MeetBy Shashidhar Shenoy
(MBA, Batch of 2012)On 18th June 2011, a pleasant Saturday all to
be seen in theevening, the MBA students of Vinod meets. At
Bangalore, twoGupta School of Management, IIT Kha- senior-most
Alums fromragpur organized Connect 11 the the class of 2001,
Mr.annual alumni reunion in four different Satya Mishra and
Mr.metros. By continuing with the tradition Gangesh Thakur, wereof
successfully conducting the alumni presented with a bouquetmeet
simultaneously at four different and were asked to nar-locations,
the Alumni Committee yet rate their experiences atagain brought
together VGSoM alumni IIT. They spoke aboutfrom varied backgrounds
and work ex- how the school hadperiences on a common platform.
grown to what it is right now, the lower batch strength during
those days and the school not being rec- was greatly appreciated
and all the ognized among the top tier schools. alums praised the
efforts of Alumni They also praised all the alumni, Committee for
the wonderful time professors and current students for they had.
their constant efforts in making the school one among the top tier
B- The alums didnt want the night to Schools in India. end and were
keen on hanging The mood then changed from a around reliving the
wonderful mem- formal ceremony to a dinner party ories of the
college days. However, with all alumni, their spouses and like all
good things, time had finally students socializing over food and
come to say goodbye to everyone drinks. Friends exchanged numbers
and call it a day. This parting noteThe alumni of VGSoM from
Bangalore, and promised to stay in touch, sen- of the night was
echoed by all theDelhi, Mumbai and Kolkata were treat- iors offered
advice for their juniors, people present over there:ed to an
evening of fun and memories of people enquired about work in
dif-their fun days at college. The alums ferent management streams
and the Goodbyes are not forever.started arriving early in the
evening and chattering had reached its peak to- Goodbyes are not
the end.were enthusiastically looking forward to wards the close of
the night. They simply mean Ill miss youmeet their batch mates. The
meet started The concept of conducting the meet Until we meet
again!with a video of campus life in IIT Kha- at four locations
simultaneouslyragpur which made all the alumni emo-tional and
nostalgic about the hostels,the VGSoM building, the eating joints
incampus and all the other things whichmade their life memorable in
campus.Then there were video messages by theprofessors of VGSoM to
the alums.There were loud cheers by the alumswhen their favorite
professors appearedon screen.The joy of finding their old friends,
thelong-forgotten nicknames being calledagain, the happiness of
finding out thattheir friends and had classmates hadmade it big in
the corporate world was 5
7. Class of 2013The incoming batch of 2013 reaffirms VGSOMs
ability to attract the best minds among the B-School fraternity
year afteryear. The bright young VGSOMites are already in the
groove and they are ready take the bandwagon of VGSOM ahead.Vinod
Gupta School of Managementbelieves that peer knowledge will
helpstudents in developing team skills andalso helps one to apply
their experiencesat work in classroom studies for makingmanagerial
decisions. VGSOM encour-ages diversity of students in terms of
aca-demic backgrounds and work experience.Even through the batch
consist of stu-dents with engineering backgrounds, thediversity of
streams and specializationbackgrounds are really diversified.
Theadjacent chart indicates the diversestream-wise break-up of the
class of2013. TOTAL STRENGTH OF THE BATCH OF 2013 IS 105This year
VGSOM has laid emphasis onthe quality and quantity of to work
expe-rience while selecting the class of 2013.Having given due
importance to workexperience, a healthy mix of freshers andstudents
with prior work experience hasalso been maintained. The details of
thebatch according to the work experiencesis shown in the pie
chart:KGP Trivia!Q4. Name the district of West Bengal in which
Kharagpur is located ?Q5. In which year was VGSOM established? And
who laid the foundation stone of VGSOM?Q6. A new hall of residence
is coming up exclusively for the students of VGSOM. Name this
hall.Q7. What is CORALS in purview of IIT Kharagpur ? To find out
the answers, turn to the last page. 6
8. Faculty Lounge: Our New Faculty MembersMeet our new faculty
members who have enriched the VGSOM fraternity with their varied
corporate experience andacademic excellence.Prof. Anand Teltumbde
she worked for two years in project SAGE, for around four years.
She is finance at the Industrial Finance also a reviewer for
reputed interna-Specialization areas: Business strategy,
Corporation of India (IFCI). She tional journals like Energy-The
In-Production and Operations manage-ment, information systems
strategy, sup- continued her studies in the US at ternational
Journal, Energy Policy,ply chain and lo- Penn State University and
earned International Journal of Environ-gistics. two masters
degrees one in Agri- mental Technology and Manage-Prof. Anand holds
cultural Engineering and one in ment and International Journal ofa
Bachelors de- Agricultural Economics. She earned Environment and
Waste Manage-gree in Mechanical her doctoral degree in management
ment.Engineering in the Indian Institute of Science in(National
Institute 2010. Dr. Chatterjee has spent eight Dr. Barnalis current
research in-of Technolgy, Nag- years in industry, with IFCI (New
terest includes economics and busi-pur), an MBA Delhi), GE Capital
(Bangalore) and ness implications of climate change,(PGDM) (Indian
Antrix Corporation (Bangalore). policy imperatives for carbon
base-Institute of Man- line determination and quantitativeagement,
Ahmeda- Dr. Chatterjees research interests modeling and research on
produc-bad) and a Doctoral degree in manage- lie in applied
economics, in particu- tivity and efficiency in the Indianment from
University of Mumbai. He has lar trying to decode the underlying
manufacturing sector.published more than 25 research papers factors
that influence behaviors ofin reputed international journals and
individuals, households, businesses Prof. Siddhartha
Chattopadhyayserved on editorial Board of a few of and other
economic agents.them. Prof. Siddhartha Chattopadhyay is Prof.
Barnali Nag an M.A. in economics from DelhiProf. Anand has over 38
years of man- School of Economics and a Ph.D. inagement experience.
He was recognized economics from University at Alba-among top 20
people who shaped IT in Dr. Barnali Nag is an M.A. in Eco- nomics
from JNU, New Delhi and ny, SUNYIndia by DataQuest consecutively
for with speciali-three years. He has also won Star imple- PG
Diploma (Development Policy) zation in mac-mentation award from
SAP. Before com- and PhD (Economics) from IGIDR, roeconomicsing to
VGSOM, he was Managing Direc- Mumbai, an advanced Research and
econo-tor and CEO of Petronet India Limited, a Institute by Reserve
Bank of India. metrics. Heholding company promoted by all oil She
has been a faculty at RIS, New has received acompanies for creating
a pipeline net- Delhi (a think tank of the Ministry graduate
fel-work. He has been also been a Ph D ex- of External Af- lowship
foraminer and adjunct faculty of University fairs, GoI). Lat-
completingof Mumbai. er she joined his doctoral the Indian studies
fromProf. Devlina Chatterjee School of Busi- University at Albany,
SUNY. He has ness, Hydera- also received an excellence
inSpecialization areas: Applied Econom- bad as Business teaching
award and an excellenceics, Statistical Research Fel- in research
award from universityModeling, Finan- low, from where at Albany,
SUNY in 2010. Moreo-cial Modeling she went to ver, he was also
awarded a special Wharton Busi- fellowship for his doctoral
disserta-Dr. Devlina Chat- ness School, University of Pennsyl- tion
in 2010 from University at Al-terjee earned a vania as Visiting
Scholar. bany, SUNY. Before pursuing hisB.Tech in Agricul- graduate
studies abroad, he was atural Engineering research assistant in
Centre for Dr. Barnali has been the Associatefrom IIT, Kharag-
Studies in Social Sciences, Calcutta Editor of South Asia Economic
(CSSSC).pur in 1989. After Journal, which is a peer
reviewedcompleting her international journal, published byPGDM from
IIM Ahmedabad in 1991, 7
9. Sweet @ SixtyDiamond Jubilee celebrations at IIT Kharagpur
Rohit Sharma (1st Year, MBA)As IIT KGP enters into 60th year of
exist- Mera Naam Chin Chin Choo as Union Finance Minister Mr
Pranabence, there was celebration mood all well as the classic rock
number Mukherjee. The Chairman of Boardaround, the campus started
undergoing November Rain. Of governors, Mr Shiv Nadar pre- sided
over the course of actions. The The musical performance was fol-
Gold Medallists were presented with lowed by the laser show
documen- tary on IIT KGP which left the audi- ences awe-struck. One
thing that made this event special was a large calendar showcasing
dates and im- ages of KGPians which forayed into the Guinness Book
of World Rec- ords for its monster size.facelift months advance.
Halls of Resi-dences, Complexes, Sports Courts andActivities
Centres got new lease of lifewith the overhaul. Students sported
the the awards by the Prime MinisterDiamond Jubilee Badges showing
the himself. Mr. Sunil Bharti Mit-pride that they take in being
associated tal,Telephone mogul and founder ofwith this long
standing prestigious insti- Bharti Enterprises, received an
hon-tute. orary degree. Celebrations continued in the even- ing at
Kalidas auditorium with a August 22, the date when the 57th
mesmerizing performance from san- annual convocation of IIT Kharag-
toor legend Pandit Shivkumar Shar- pur took place at the newly
renovat- ma and Pandit Anindo Chatterjee on ed TOAT (Tagore Open
Space Thea- the tabla.Music requires the con- tre), will be always
alive in a centration of not just the musician, KGPians heart. Many
of the Ex- but the audience as well, said san- VGSOMites also
treasured this toor legend Pandit Shivkumar splendid moment. Nitish
Wadhwa of Sharma. The concert included ren- 2010 batch was
conferred with the dition of Raag Jhinjhoti, another Gold Medal for
his extraordinary compostion of Pahadi as base RaagThe Diamond
jubilee curtain raiser on academic achievement. and number of other
melodious mo-August 21st at Tata Sports Complex was tifs. The
Splendid evening pavedan event to reckon with, it started with way
for the year long Diamond Ju-the allocutions from the eminent
profes- bilee Celebrations.sors, whove long served the
institute.They shared their thoughts invoking fondnostalgia. Right
after this, started a jointconcert by ETMS & WTMS who
per-formed to the tunes of soulful melodies Read The IIT Kharagpur
Alumnilike Tu Bin Bataye, foot tapping song Newsletter at :
http://bit.ly/piCJ8E Find The Jubilee Celebration The ceremony was
also marked by Photographs at: the esteemed presence of Prime
http://bit.ly/oORkVh Minister Dr. Manmohan Singh as a chief guest.
Other dignitaries in- cluded the Governor of West Ben- gal Mr M K
Narayanan and the 8
10. Corporate & Media Interaction Cell (CMI)In the last few
months, VGSOM saw a plethora of guests from various fields and
domains coming for Guest Lecturesunder the banner of Vaarta The
Guest Lecture series. A Marketing Continuum was also organised
where distin-guished personalities from the marketing domain of the
industry visited VGSOM and shared their experiences.How Microsoft
built the gaming category in India with Electronics at a lecture in
VGSOM, IIT kharagpur.XBOX!!! - Guest Lecture by Mr.Jaspreet Bindra,
Regional Ms.Mukhopadhyay emphasized on the fact that the
lightingDirector, Microsoft industry is undergoing a rad- ical
transformation and the The lecture or rather the sto- future is in
the lighting solu- ry as cited by Mr. Bindra tions which would
reach started with emphasis on the into new uncharted territo-
importance of online media ries like weather forecasting. as a
marketing tool. He Ms. Mukhopadyay was stressed upon the fact that
quick to add that light, not Internet has to be the first only
triggers vision but also marketing medium and not influences our
moods and the 4th or 5th. He took us feelings as she briefed
through an introduction to Philips through the days when Xbox
Electronics. She added that light is an effective marketing was
launched in India, to the tool and plays a pivotal role in various
sectors includingtime when it struggled to find its feet, till the
time when it hospitals and health care, tourism and stated the
im-captured 64% market share of next generation consoles in
portance of lighting in todays world citing examples fromIndia.
Mr.Bindra explained that any product launch is a 3 the Formula1
Race track of Singapore and the ever-so-step procedure: Super brand
building, Super business successful FIFA World Cup 2002 in Asia.
She spoke onbuilding and Market creation & expansion. He talked
about the effects of light pollution and energy wastes. She con-how
the product suffered from the marketing myopia and cluded by simply
asking students to be conscious usershow they changed the game by
promoting Xbox as not just of light!a gaming console but an
entertainment powerhouse.Managing IT as a Business By Mr. Subrata
Dutta, CIO atSREI Vaarta11: Marketing Continuum The nitty-grittys
of the Creative Ideation Process and Branding By Mr. Sanjeev world
of a CIO were Dassani, Creative Director (Copy) at RK Swamy BBDO
nicely spun together by a very eminent mem- There is no denying to
ber of the fraternity the fact that the whole itself, Mr. Subrata
Dut- process of creative ta, CIO of SREI Infra- ideation seems to
be a structure Finance Lim- scintillating one! The ited. The
session com- VGSOM students will menced with Mr. Dutta vouch for
the fact,highlighting the stark differences between how IT was per-
more so after their ren-ceived apart of the Business a few decades
back and how dezvous with Mr. San-it has become an inseparable part
of the Business in re- jeev Dassani, Creativecent times. He spoke
on how a CIO creates his organiza- Director (Copy) at RK Swamy
BBDO. It scored highlytion along the three pillars of Plan, Build
and Run both in terms of tit-bits of insight into how a creative
agen-along-with discussing an interesting Case study (SunGard cy
works and also audio-visual treats. He endorsed thecase study) with
the students to which the response was viewpoint that Creativity,
by definition, is an unchartedreally encouraging. territory. He was
also of the view that the ideas are all around us,Light as a
marketing tool - Guest Lecture by Ms.Sudeshna we just need to look
at things with a hint of inquisitivenessMukhopadhyay, Director,
Philips Electronics in our eyes. He also treated the audiences with
a good dosage of veryLet there be light and then, there was light!
A ride aesthetically dramatized advertisements. The junta got
allthrough the rise of the lighting industry was started on this
the more excited and asked a lot many questions whichnote by
Ms.Sudeshna Mukhopadhyay, Director, Philips were answered very
gracefully by Mr. Dassani. 9
11. Marketing Strategy - The Indian Telecom Story By challenges
and the fierce competition in the industry, the Mr.Joydeep Ganguly,
CMO Kolkata Hub, Uninor number of telecom players in the Indian
market would eventually come down. The answer to life, the universe
and everything is probably 42, however the answer to many a
marketing dilemmas of the Indian Telecom Sec- tor is Mr. Joydeep
Gan- guly, CMO of Uninor, Kolkata hub. A gist of more than 16 years
of marketing experience compressed into a 2 hour Highly Interactive
Guest Lec- Apart from the talks and Guest Lectures, an official
ture is what the students at VGSOM experienced. Mr. Joydeep took
the students on a journey beginning with YouTube channel was
launched for VGSOM - http:// India of the 90s to the India of today
where Telecom has www.youtube.com/user/VGSOMIITKharagpur.
revolutionized everything and how "Life is now dependent on the 6
inches of a handset". He also sensitized the stu- The channel
strives to cover all the major happenings dents about the
challenges faced by the telecom sector to- and events taking place
at VGSOM. day in the form of Multi-Sim Markets, Document Mainte-
nance and Dwindling Margins. He opined that given thesecreative
creativityBy Lokendra Gayakwad (MBA, Batch of 2013) Yesterday while
commuting back from office, I saw a ly beautiful. Be creative. All
the great scriptures are noth- man aged around 55 to 60 years
selling toys made of ing but conversations of people who were
creative. If you bamboo sticks. The old man wasnt employed anywhere
really love doing something it is creative. and the toy did not
boast of a brand name yet the creativi- ty reflected by the showed
that the old man has a knack of A man of constant
self-introspection, want of happiness constructing toys.. and
understanding is continuously creative. Not that he is trying to be
creative. The way he talks is a creative act. This started the
chain of thoughts and I thought Yes Watch him talking , walking ,
laughing , anything. You there is some creativeness everywhere and
in everything will find certain dignity, decency and creativity in
every- we do. Even trivial actions like cleaning a floor, washing
thing he does. a cloth can manifest creativeness Creativity has
nothing to do with any particular work. Creativity has something to
Life is not one big thing it is a million tiny things and due do
with quality of our consciousness. Whatever we do can attention to
these carve your profile. Let go off the ego become creative if we
redefine creativity. :) which goes on saying these are small
things. It is our ego Creativity is not doing only something new
and achieving who creates trouble, drop the ego and everything is
crea- an unachieved feat. Creativity is doing anything different-
tive. Once you get creative you become confident and ly to achieve
the same feat. Creativity comes by enjoying hence efficient. Try it
out !!! the work you do , by loving what we do. Will you feel
creative when you are sketching? If the answer is yes then Everyone
wants to do some great things, but keep waiting ponder on the fact
that a two year kid is also doing the for the right time and the
life takes a toll over their dream. same thing. He too is just
drawing some lines here and So if you want to write something great
or want to do there. What is the difference?? It is just the
attitude which great poetry or and want to do a great painting etc
etc makes all the difference. Now is the time to don your creative
hat and show the world a new you , a dynamic you , a creative you
Talking to somebody, you feel time is being wasted. You would like
to write a great book, and then you will be cre- ative. But a
friend has come a little gossiping is a perfect- 10
12. MAD Club activitiesMAD club activities in VGSOM. Follow
your passion, andsuccess will follow you Terii Guillemets Following
our passion precisely that is what we do in the Marketing and
Advertising (MAD) Club of the Vinod Gup- and innovative events mix,
active participation by industry ta School of Management, IIT
Kharagpur. Entrusted with personnel, live case studies and
high-on-content workshops the moral responsibility of exposing
young minds to the marked this edition of Madison Avenue.
fascinating world of Marketing and Advertising, MAD Club has a host
of events and activities lined up to help the bud- MADison
Avenue11, the 2-day event, is scheduled to be ding marketers this
year. held on 29th and 30th of October, 2011 and this year the
focus is to concentrate on events that reflect futuristic con- Over
the years the Club is known for three major activities, cepts that
are growing trends in the field of business in gen- namely, eral
and marketing in particular. Getting the industry partic- MADison
Avenue Our Flagship event ipation to the next level and challenging
the participants MADazine Our annual magazine with the real life
problems faced by the industry are the key MAD Quiz Our annual
Marketing & Advertising focus areas of Madison Avenue11. With a
range of chal- quiz lenging events that can test the best in the
business, this fest We are proud to announce that, in addition to
these, our Bi- promises to stand out amongst the crowd. monthly
newsletter MADjick is all set to join our portfolio. The MAD club
has also started work on MADazine, the annual magazine released by
the club every April. This The Marketing and Advertising Club
inducted its new coor- magazine contains a collection of
intellectual discussions on dinators from the 2013 batch in early
August, 2010 and different aspects of mar-keting by the academia as
well as since then MAD club has been in a frenzy of activities. The
the corporate world. It also compiles some of the most annual
intra-VGSOM MAD Quiz is held for the students of prominent
real-time issues going on in the Marketing and VGSOM every year.
This year Venalicium, the intra Advertising worlds and their
solutions. Apart from this, the VGSOM Marketing Quiz, was held on
the 27th of August, magazine will also contain a collection of
articles from the 2011. And as usual Venalicium generated a huge
response students of VGSOM and a set of interviews of some of the
from both the batches and to everyones surprise all the 3 czars of
the Industry. prizes were grabbed by students of first year unlike
last year where seniors outplayed juniors. Overall it was a well
orga- We are happy to announce that MAD club is proposing to nized
and well contested event and MAD Club Quiz Team launch a website of
its own. The idea behind this is to serve takes the credit for
that. as one stop shop for everything relating to MAD Club. It will
also serve as a forum for engaging discussions, an ar- MAD Club
will also come up with another Marketing Quiz chive for newsletters
and as a way to reach the club. in January early next year, Jade.
This time we are planning to make it a pan-IIT Kharagpur event.
With more than 30 dedicated Marketing and Advertising loyalists and
with passion as big as a marketers, MAD MADison Avenue is the
flagship event of the Marketing Club will continue its journey and
hopes to make 2011- and Advertising Club. During the initial days,
the club has 2012 a very busy and interesting year. Keep waiting to
hear been conducting online Marketing events for B-School s more on
this! and undergraduates. But 2009-2010 saw MADison Avenue shed its
online tag and evolve into a more complete market- ing and
advertising event with its firm roots on IIT Kharag- pur soil .
That was indeed a significant step in making MADison Avenue what it
is today a premier marketing and advertising fest expected,
encouraged and sponsored by a number of corporate-houses. The
hugely successful last edition of MADison Avenue was sponsored by
SAIL, the title sponsors and co- sponsored by a number of other
corporates like Tata bear- ings, Steris, Spykar and Big FM among
others. Interesting 11
13. Finterest Activities Activities of all Finance enthusiasts
of VGSOM. The Finance club of VGSOM - Finterest, is dedicated to
nurturing and enhancing the fin-quotient of students and also to
increase industry interaction with our college. The club keeps its
members updated on the latest trends and developments in corporate
finance, capital markets, investment banking and other related
areas. The motto is to give a new dimension to the way VGSOM is
perceived for finance in the industry. Finterest was rejuvenated in
early 2011 with finance enthusiasts from the Batch of 2011 coming
together and forming a strong 15 members team. Since then,
Finterest has not looked back. Finterest has selected 4
coordinators and 3 editors from the batch of 2013. A new logo has
been launched recently. Heres a snapshot of the activities which
have taken place till now: KSS (Knowledge Sharing Sessions):
Fin-o-Menal: FinQMen-The Finance Finterest has organized knowledge
sharing Fin-O-Menal, the fortnightly financial newsletter sessions
so as to simulate the learning Quiz: of VGSOM covers all happenings
in the field of process, more so apart from the text books. Intra
IIT quiz FINQMEN Finance. The structure of the newsletter has been
The sessions have been conducted on brought the B.Tech and designed
to help students in developing different varied subjects, viz. on
latest happenings in MBA students of IIT facets of personality.
Industry & Market, analysis of deals etc. Kharagpur to a common
Budding Finance writers hone their skills Furthermore, there have
been primers on platform. The aim was to towards writing research
papers, Cover Stories on important macroeconomic happenings like
promote interdisciplinary Budget, Scams brings in depth analysis of
events. Budget Analysis. interaction and peer Articles cover Market
Updates, Indian News, The senior batch students have had learning.
The quiz had was Finance Updates , Industry Updates etc. aims to
shared their internship experiences (those divided in two stages.
First keep student briefed about the happenings in the with Finance
profiles) with the juniors in round was an online round field of
Finance. interactive sessions prior to the Summer for screening
purpose. Fin Quotes and Cartoon sections maintain Placements.
Second round constituted general interest level of non finance
enthusiasts An online session was also arranged top 5 teams which
promotes basic awareness about financial through Skype on Careers
in Banking by competed in a four stages. happenings. Anjali
Mullatti, CEO & M.D., Finitiatives The quiz had questions
Detailed and informative articles from Academia Learning India Pvt.
Ltd. from business and finance. act as an important media for peer
learning. The students have also been sensitized The event was
conducted in This facilitates Summer Internship and Final about the
various Certifications of collaboration with the quiz placement
process by building essential International repute in the Finance
club. knowledge base in finance domain. domain, viz. CFA, FRM, PRM,
CAIA etc.Activities in store:1. MagazineThe confidence gathered
after the successful issues of the newsletter, FinOMenal, has
promptedFinterest with the idea of publishing a Finance magazine of
VGSOM. This is expected to scale upwhat all we are currently
achieving with the fortnight newsletter. There will be articles and
varioususeful pieces of information contributed by Industry
honchos, Faculty and the student community.2. Virtual Trading and
Simulation Game FinterestsFinterest is planning to organise virtual
trading game which will emulate real time experience of
Facebookstock market trading. It will be held at an All India Level
which will bring management student Page:from all over India to a
common platform. Students will be given virtual money and made to
investin actual stocks. http:// 3. Finterest Blog and Discussion
thread www.facebook.Finterest also plans to publish its articles
and newsletter through blog., It aims to connect with large
com/Finterestchunk of blogging fraternity and section of MBA
aspirants who generally have lots of queries re-garding finance
during their preparation. This medium will be made interactive
through its discus-sion sections where people can ask generic
questions about finance. The questions will be answeredpromptly by
Finterest and in long run will be helpful in building brand VGSOM.
12
14. The JUMP from 1 2(to) 3!!By Balajee Rao, MBA, Class of
2011-2013Sounds more like an oxymoron isnt it? international teams.
They also have there for us to see. It is time theThese six
syllables can actually make all the money but if not adminis- BCCI
put its head down and devisesense if one keeps in mind the shoddy
tered well, there is no meaning to ways of utilising the monetary
re-performance of the Indian Cricket Team it. Preparation cannot
happen sources for better preparation backin the recently concluded
Test Series in overnight, it is a long drawn pro- home. Creating a
pool of reserveEngland. With a series cess, starting with identify-
players in close coordination withwin in both the ODIs and ing the
right personnel and N.C.A. should be the primary ob-the Test
matches in the then taking it forward. You jective of the
management. The de-non-glamorous Carib- have to improve as a team
mographics of the country give lev-bean (in terms of TRP with every
match, if you are erage to the administration to un-and revenue
generated), not, you become stagnant. earth talent and groom it for
thethe Indian team landed in Indians have always been future.
Success speaks a lot moreEngland with the tag of admirers of skill
and gave than failure but failure teaches youworld champions and a
NUMERO UNO attitude a cold shoulder, not paying a lot more than
success. India hasTest ranking. India being a cricket crazy heed to
the fact that it is the amal- the resources to bring about
thenation, opinions have gone through the gamation that creates
magic on the change but it is not possible withroof; some blame it
on the players and turf. It is actually the mentality of the lousy
attitude it carries. Thesome on the administration. To be pre- the
subcontinent, Pakistan has pro- cricket administration has
somecisely precise it has been a combined ef- duced some of the
finest bowlers to tough questions to answer in orderfect of both
the actors. There has been a have played the game, India is ar- to
expedite Indias ascend andproblem, a problem that has persisted
guably the best batting side on make their perch there,
permanent.through years, but we kept our heads paper in the world
but both theburied in the sand and refused to teams are known to be
highly in-acknowledge it. Moreover the success of consistent. Why
cannot a sub conti- Sketch by Mallika Nawal (Ph.D.the team in the
World Cup and the emer- nent team be tagged The Invinci- Scholar,
2006):gence of the cash rich IPL has coaxed us bles? It is because
we are compla-to turn a deaf ear. The BCCI could have cent; we do
not care about the rou-imagined that the number one tag, possi-
tine things that are an integral partbly a magic wand, is enough to
claim the of the game. Top teams like Aus-series in England, but
sadly, it wasnt to tralia and England were also in-be. The tired
and over confident Indians fected with injuries, but they
alwayswere up against a prepared England. had reserves. Imagine the
plight ofGood teams do not tire, if they do, more the Indian team
had Zaheer pulledoften than not they end up as the losing out
during the World Cup. Eng-side. Taking a look at the number of
lands Stuart Broad was immedi-matches they play in a year, it is
childs ately packed off home after a dis-play to conclude that it
is easier for India mal performance in Sri Lanka toto be on the top
as compared to the other play for his county. The result isKGP
Trivia!Q8. The Grand Old Man of IIT Kharagpur Prof. Gitindra Saran
Sanyal passedaway recently. He was associated with VGSOM in an
advisory role as well. One ofhis student had established GS Sanyal
School of telecommunication (GSST) in hishonour. Name this
Student.Q9. Motto of IIT Kharagpur is a sanskrit shloka Yogah
Karmasu Kaushalam. What does this means inEnglish?Q10. Which is the
only theatre (movie hall) in Kharagpur which is equipped with
digital projection and surround soundsystem? To find out the
answers, turn to the last page. 13
15. Different StrokesShowcasing the versatile talents of VGSOM
students. - Prabhat Agarwal (2nd Year, MBA) - Mohit Rastogi (2nd
Year, MBA) ! , ! ! ! ! Sketch by Mallika Nawal (Ph.D. Scholar,
2006): Sketch by Deepika Ahuja (1st Year, MBA): 14
16. Different Strokes continuedShowcasing the versatile talents
of VGSOM students. Lose or Cruise A Binary Choice Everything For
You - Avijit Pal (1st Year, MBA) - N.M Leepsa (Research Scholar,
VGSOM) Being at a loss is a feeling you shouldnt feel When joy
comes like breeze wind If you are keen enough to make it a zeal.
When smile stays in gate of mind Lessons are what you take away
from a loss, All feeling flows like the river kind Opportunity is
what you get to cover the flaws. Love of your my heart remind
Remember, even evolution stems from losing in the present My soul
sings many wishes Only to add new skills and starting from the
nascent. Peace appear like god blesses It is darkness which
provides you a sense of light, Happiness touch you like angels
kisses Its the losers who make the victor seem bright. All for you
and your success Life is a sojourn with experiences galore, Get off
the worries and come to the fore. Life too short and so long my
desire Where chance is a risk and risk a choice, To do everything
for you with care Capture the melody or become a noise! A cheerful
face in Life Empire Victor has the might, being hard to beat,
Lively sunrise everyday to acquire You have the sight of what not
to repeat. Fight to the hilt, when battles arise, My wishes so pure
and my feelings so true Loss is not the end, but an option to rise.
That comes from heart like morning dew Everything you dream be it
for you Sorrow and suffering if ever come be fewSketch by Ranjeet
Kumar Singh (1st Year, MBA): No friends leave you new or old They
be with you in days of hot and cold A praying hand be there to hold
Stay forever with or without gold You stay as winner in hearts of
million God stay with you for truthful vision No egos or pride pull
legs when you risen Each day each moment bliss be woven All these
smiles I want to return From thought of your which are born Those
have dwelt in my lips in times of thorn Let those smiles your lips
now adornKGP Trivia!Q11. Which alumnus of IIT Kharagpur is a
recipient of CBE and Padma Bhushan ?Q12. On 16 September 1931,
freedom fighters imprisoned in this jail celebrated the killing of
sessions Judge Mr. Gar-ley, who had passed death penalty to the
famous freedom fighter Shri Dinesh Gupta. The Jail authorities
could not toler-ate this misbehavior and killed the freedom
fighters in their cells. Name the Jail. To find out the answers,
turn to the last page. 15
17. ALUMNI COMMITTEE: Faculty in-charge: Dr. Prithwis Mukherjee
Student Coordinators:Aashish DoshiAmol KhadikarIshaan Awadhesh
Contact Us:Prabhat Agarwal Mail Us @
[email protected] Choudhary Jishnu Roychaudhuri
Lokendra Gayakwad The Official Facebook Profile of Alumni
Committee: http://www.facebook.com/#!/vgsomalumni Madhvi Agarwal
Shilpa Taneja Sovan Nayak The Official LinkedIn Profile of Alumni
Committee: http://linkd.in/qAZ6cH Rahul Bajaj Rohit Sharma Rucha
Pundle Follow Us On Twitter: http://twitter.com/#!/AlumComm_vgsom
Answers to KGP Trivia! Ans1. It is the exact length of the Scholars
Avenue (2.2 kms). Ans2. Chedis. Ans3. Prof. Gautam Sinha. Ans4.
Midnapore West. Ans5. VGSOM inception1993. President of India, late
Dr. Shankar Dayal Sharma. Ans6. Chanakya Hall of Residence. Ans7.
CORALS stands for: Centre for Ocean, River, Atmosphere and Land
Science. Ans8. Arjun Malhotra (Co-founder Of HCL). Ans9. Strive for
Yoga which is art of all actions. Ans10. Bombay Talkies. Ans11.
Baron Bhattacharyya. Ans12. Hijli jail (Now a part of the IIT
campus). 16