Audience Research JAKE LAMOTHE

Why? We made a questionnaire and sent it to everyone in the sixth form including

the staff to get a rough idea of what types of factors are favoured within the school.

Because our genre is UK Rap/Hip-hop, we made sure to ask 2 specific questions at the end of the survey to see what they thought about our genre and also the song we chose to make a video for.

We wanted to gain the insight of both females and males so we tried to make the answered as diverse as possible.

We also asked questions on the ideas we were thinking to incorporate into our A2 portfolio.

Question1. How old are you?

We chose this as our first question on our survey as we firstly wanted too see the age range for our potential audience rather than asking what gender as we kind of had a rough idea of what our primary audience would be due to the genre we chose. Our use of a multiple choice of answers for this question was useful as it only needed one tap for their age range, causing everyone to answer the question which gives us the best possible statistics for our planning process. The use of the majority of the answers to this question being 16 -17 and a bit of 18 with 45% of the answers being 17 was also useful as it points us in the correct direction for creating our video as those are the ages we were planning on targeting our video at during our initial ideas pitch.

Question2. What is your gender? We asked this question to see what type of audience we were about to be dealing with in terms of gender so that we could make any changes to our video ideas. For example if the majority of our respondents were female we may add more feminine features to the scenes like soft colours and less scenes filled with profanity which is what happened with 54% of the respondents being female and 45% of the respondents being male, causing my group to reconsider some of our ideas and plans to better suit the visuals a female may want to see within a video. Even though more females answered the survey, we saw it as a good opportunity to see what type of features would appeal to the female taste in terms of UK/Rap videos as we want to make the video as diverse as possible.

Question3. What is your favourite genre? When creating this question and adding the multiple choice answers, it was clear that we had missed a few genres that are much more popular in our school. For example there were a few respondents that instead of answering the question they commented saying ‘indie’ or ‘garage’, whilst the genre that our group are using ‘UK/Rap’ only had 6 votes (3rd favoured genre out of all options). This was demotivating for our group as we had expected our genre to be the top rated genre as it is one of the most relevant and frequently heard today as well as the age rage stated in the first question.

Question4. What do you watch music videos on?

Our group decided we should add this question into the survey so that we could gain a rough idea of what platforms are used by our audience and as anticipated, the highest chosen options were ‘YouTube’ and also ‘phones’ with 36 and 17 votes. This gave us confidence to released the video on YouTube and to also make the video phone friendly as we know that our audience will easily access it through their preferred platforms (YouTube and their phone) which are easy to access anywhere with internet.

Question5. How do you hear about music videos?

We Decided to add this question to our survey as part of our A2 portfolio is to also create a marketing platform service to promote the album that the star single will be apart of. The answers to this were crucial as when we are approaching the promotion stage of our product, we need to know that there are methods of promotion that are popular and are reliable. For example the two most voted for answers were; Social media and YouTube recommendations. This came as an advantage for our group as all of us frequently use social media and are familiar with the platform and what is needed for something to be noticed on it. This was also an advantage as they chose YouTube recommendations which is also the platform that we are releasing our video on, allowing the promotion process to be easier for us.

Question6. What do you like to see in music videos?

We asked this question as part of the survey so that we could have an idea on what our audiences most enjoyed when watching a music video of their choice. We gave them the option of; Narrative, performance, deeper meaning, or all 3. We chose these options as those are the 3 factors that we were stuck between choosing to rein act in our video as a group. Through the results stating that 44% of our respondents liked all 3 of the factors all in one video, it cleared up our problem of what to incorporate within our project and let us know what our audience likes to see as originally we were only going to use one of the factors.

Question7. What do you like about music videos in your favoured genre?

To further our understanding of what type of things appeal to our audience, we asked this question in order to find out what types of themes they most enjoy to witness when watching a video from their favoured music video. From the results stating that 61% of our respondents voted that they like creativity within their videos suggests that they like to see something different and eye-catching when watching videos which is something we will try and incorporate into our project as we are going to try and subvert from the typical London rap video.

Question8. What do you think of UK Rap videos?

When going through the answers to this question, we noticed that there were a mixture of replies varying from how they hate the genre to people saying how much they like UK rap videos, However from adding up the amount of like and dislike comments, we found that there were more comments stating that they like UK rap videos as it shows the real picture of how London and the UK is. This benefits us as we are going to be trying to follow the guidelines of a typical UK rap video in some aspects. For example, the setting and themes.

Question9. What features of UK/Rap videos do you most enjoy?

We decided to ask this question in the survey as the last sort of research on our audience about what appeals to them whenever they watch a UK/Rap video. This question was different as it was more specific into what specific themes they like to watch in UK/Rap videos. When asking this question we expected our audience to pick the ‘Rebellious Themes’ option as it is relevant to them due to their age of teenagers. However the highest voted option was ‘Performance’ with 28% of the votes from the respondents. This was a shock but also allowed us to notice that they may have been a change in what is popular with videos which has caused us to rethink some of ideas for our videos and maybe add more performance to our video to suit the needs of our targeted audience.

Question10. What type of video would you expect to see from Potter Payper’s ‘The Mrs’? Finally, we asked this question as the last question on the

survey so that the audience could know what song we are going to make a music video for, but to also seek their opinions on what they would do if they had to make a video to this song so we could compare our ideas to theirs for inspiration but also validation. For example if someone said an idea that we had not thought of but liked, we could add it to our planning process. As well as this question allowing us to find out what our respondents would do with this video, it also allowed us to find out if people actually enjoyed the song we had chosen to make a video for in our A2 media portfolio. For example, one respondent replied to the question ‘l love it’. This gives us confidence to carry on using this video for our A2 Media project/