Audience and Exhibition Research

Researching my target audience’s consumer habits in relation to my products and exhibitors

Courtney O’Donnell

Channel 4• Interested in politics – appropriate for documentary on sexism.• ABC1 audience category – appropriate for my target audience.• Relies on TV to inform them – appropriate for the documentary genre.• Their favourite magazine is the Radio Times, which is my ancillary product

exhibitor – linking them together.• Their favourite newspaper is The Guardian, which is similarly formal to my

ancillary product exhibitor, ‘i’.

Radio Times• Older, upper-class ABC1 people – meeting my older demographic.• Interested in politics – also making sexism appropriate for a theme.• Mute TV advertisements – making the Radio Times appropriate for this

demographic, as they won’t be interested in my newspaper advertisement which is targeted at my younger demographic.

i Newspaper• Target readers 18-24 within ABC1, which is appropriate for targeting to my

younger demographic.• Interested in politics, women’s issues and human rights charities – appropriate for

targeting audiences interested in my similar documentary theme.• Watch Channel 4 news – interested with informative content from this genre, like

my documentary.