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At Least Seven Touches
Marketing, Promotion, and Outreach to Graduate Professional Programs
Karen Munro Head, University of Oregon
Portland Library & Learning Commons
Uo portland library
architecture strategic communication
law product design
multimedia journalism sports product design
historic preservation
That means…No clip art
No endless recycling Good colors
Good fonts White space
high resolution Clean, well-organized, intentional design
Maybe some delight?
In our spaceArt exhibitions Bulletin board
Banners Furniture
Signage Fonts
Digital displays device charging
so we asked them . . . At least seven times
Facebook (ours) facebook (theirs) email Newsletter
email in person
Table signage pop-up cart signage
leaflets at checkout