Design Progress

Eduardo De Jesus HerreraMSED Info Tech Western Oregon

UniversityAssignment 9.4

Goals• To increase the number of people using

the law office.• Raise awareness about the kinds of

services the law office provides• Help people see the personal benefits of

utilizing these services• Create a belief that this particular law

office is the “best choice”• Motivate people to hire the services of

this law office

Audience• Business people,and families that speakfluent Spanish from the the western partof Guatemala.• Only some of this audience speaksEnglish (therefore materials should bebilingual•Audience will range from 18 years old to60 years old. (all ages)

Audience

• This audience is looking for an attorneythat they think they will trust ThereforeI will need to portray attorneys astrustworthy.

• This audience is looking for aknowledgeable attorney Therefore, Iwill illustrate how knowledgeable myattorneys are.

• For class purposes I will writeeverything in English, and not inSpanish

Message•H & H Law Office offers professional legaladvice and guidance

•Attorneys at the law offices of H & H havemore than 25 of litigation experience inthe areas of labor law, civil law andcriminal matters.

•H & H political advisors have pursuedprofessional training providing you thetrust that you deserve.

•H & H attorneys have 25 years of litigationexperience, providing the experience thatyou deserve.

First design

Changes

• First design: There are too many words.• There are books representing knowledge.

• Second Design: I tried expressing the sameidea using fewer words and using an imagethat represents justice. It has the H & H nameof the law office twice, which is not veryprofessional.

Second Design

Changes

• Second Design: It has the wording H &H twice.

• Third Design: I used repetition in orderto make it look more professional. Ieliminated the wording H & H once, andI used the contrast of Wide font to thinfont.

Third Design

Changes

• Third Design: It is based on repetitionand contrast.

• Forth Design: It is based on differentshades of blue color. Unfortunately, thedesign does not look great because ofthe picture.

4th Design

Changes

• 4th Design: it is based on one color.Thepicture does not seem professional, Itried cropping the picture with Photoshop instead of iphoto.

• 5th Design: I used more colors anddifferent fonts. Contrasts of Colors andfonts. It is also available in English andSpanish.

5th Design

5th Design Spanish