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AS MEDIA STUDIESFOUNDATION PORTFOLIO IN MEDIA
Introducing Your Main Task
Napoleon Dynamite opening sequence
http://vimeo.com/5524216
Note – no sound from Vimeo on school pcs
Preparing Minds
What is:
Action match?
Shot/ reverse shot?
180 degree rule?
Blog?
Why are they important?
What you need to do
Blog including detailed research/ planning (20 marks)
Titles and opening of new fiction film - 2 mins (60 marks) Continuity features:
Action match
Shot/ reverse shot
180 degree rule
Other features Titles (essential)
Genre-specific features (e.g. mise-en-scene/ music)
Range of shots/ camera movement (essential)
Range of edits/ effects (if appropriate)
Evaluation (20 marks)
Success Criteria
We will
Note down key information about final task
Answer and ask questions, where relevant
Plan a basic research/ development schedule
Examples
I have emailed you a dropbox link allowing you to access these.
Weekly Tasks
Maintain blog (at least 3 entries a week – OCR suggest one a day)
Include images/ video clips supporting work (planning + work in progress)
Consider all aspects of production process, including institutions, audience and representation
Include as much detail as you can, justifyingchoices made
Link to your work in progress
Thorough outline of production process
Planning – Lvl 4
Planning and research evidence complete and detailed
Excellent research into similar products and potential target audience
Excellent organisation of actors, locations, costumes or props
Excellent work on shotlists, layouts, drafting, scripting or storyboarding
Excellent level of care in the presentation of research and planning
Time management is excellent
Production work should demo
Material appropriate for target audience and task
Titles used appropriately according to institutional conventions
Sound, images and editing used appropriately
Material shot appropriate to task set, including: controlled use of camera
attention to framing
variety of shot distance
close attention to mise-en-scene
Editing so that meaning apparent to viewer and with selective and appropriate use of shot transitions and other effects
Demonstrate
Steadiness of shots where appropriate
Framing shots, including/ excluding elements
Variety of shots/ distances
Shooting appropriate material
Selecting mise-en-scene
Colour/ lighting/ objects/ setting
Editing for meaning using appropriate effects
Accurate use of sound/ image
Appropriate use of titles
Production Checklist Places
Rehearsal
Setting Production Base
Transport
Post-Production
People
Call sheets
Actors
Technical Camera
Continuity
Support
Things
Props
Costumes
Technical
Script
Cameras
Media
Log sheets
Storyboards
Schedule
FX/ SFX
What do you need to know?
Pre Production
Research
Scripting
Storyboarding
Location scouting
Production schedule
Call sheets
Shooting
Logging shots
Continuity
Evaluation
Evaluate / reflect upon creative process/ experience
Evaluate electronically, guided by key questions
Should not be solely textual; combination of text/ image/ presentation/ video/ audio etc.
Examples of suitable formats for the evaluation:
A podcast
DVD extras
Detailed blog entries
PowerPoint/ Prezi
Director’s commentary
“Making of” documentary
Evaluation Questions
Following questions must be answered: How does product use, develop or challenge forms and
conventions of real media products? - Must research these
How does product represent particular social groups? -Must aim to include a social group
What kind of media institution might distribute product and why? - Research studios and distribution
Who would be audience for product? – Research audience
How did you attract/address your audience? – Evidence from planning/ final product
What have you learnt about technologies from process of constructing product? – Evidence from blog (shooting/ editing)
Looking back at preliminary task, what have you learnt in progression to full product?
Evaluation – Forms/ Conventions
Need to be able to identify conventions
Will come from research into openings
Should be explicit in the first stages of your blog to revisit in evaluation
Includes media language, representation, use of titles, use of music, mise-en-scene etc(effectively, macro and micro features
Could be done as a video including comparisons of your work and your research
Evaluation – Social Groups
Product must include a social group.For example:
Teenagers
Ethnic groups
Social demographics
Consider work on representation and apply this when researching and planning
May affect genre/ form of final piece
Evaluation – institutions
Need to know which kind of companies make and distribute movies of genre/ style you are making
Mainstream or niche?
Conglomerate or indie?
Info from Wikipedia/ IMDB/ Box-office mojo
Demonstrated through research and choice of distributor/ studio for final piece
Evaluations - audience
Need to know who watches your genre of film – demographics/ psychographics
Can do primary/ secondary research
Should find data from the web (e.g. box-office figures) as well as market information, if available
Might consider primary and secondary audiences (e.g. “Lego Movie”, Pixar films etc.
Evaluation – attracting aud
How was final piece designed to meet audience needs?
Evidence from your piece compared to existing pieces
Interviews/ vox pops with target audience reflecting on film
Detailed deconstruction of what you did/ why you did it – could be in Prezi form, for example, including stills/ clips
Evaluation - technology
Need to regularly blog about engagement with tech (cameras/ editing)
Identify problems and solutions
Take photos/ screengrabs
Record clearly what you did at the time
Will effectively be a reflexive post
Can take into account development from start of course
Should be incisive and clear – the more primary evidence the better
Evaluation - comparison
Compare your preliminary project(s) with your final piece
What did you do better?
How did you improve?
Consider both planning and production as well as editing
Where is the evidence
For example, a comparison of shots/ edits from your final piece; a reflection on planning exemplified from early stages of blog
Timeframe – Dec 2014
By Fri 7th December Decision made about genre/ form of final video
Research begins into opening sequences, institutions and audiences.
Social group to be represented identified
By Friday 19th December Research into existing opening sequences completed (min five)
each example analysed in detail with regard to questions to be posed in the evaluation, notes made on how example might be of value to projects
At least one blog entry dedicated to each of institutions (e.g. distribution companies, studios), audiences (some evidence) and representation (reasons)
Planning begins in earnest
Timeframe - Dec/Jan 2014-15
20th Dec-5th Jan (Christmas “holiday”) Pre-production planning undertaken (regular blog updates)
Include:
Scenario
Script
Sketches
Storyboards
Location scouting
Prelimary footage
Animatics
Call sheets, props lists etc.
Etc.
Timeframe – Jan/Feb 2015
6th January All pre-production planning (including storyboards, production
schedules, call sheets etc.) completed/ posted to blog in digital form.
Might also include test footage and mood boards
2nd February All material required for project shot, converted and uploaded onto
media servers
During the period 06/01-30/01, you are invited to periodically upload brief examples of work to blog for peer and staff review
13th February Rough edit completed and uploaded to blog for peer/ staff review
23rd February (including half-term “holiday”) Final cut begun
Timeframe – Mar/Apr 2015
9th March Final edit completed and uploaded to blog and media server in order
to gather audience response and feedback
13th March 15 min presentations of work, including initial evaluations and
outlines of audience response
20th April (including Easter “holiday”) Detailed blog entries answering the evaluation questions uploaded,
coupled with a video commentary
Next Steps
You will have two weeks to complete planning
This gives you:
14 days
6 lessons + non-contact periods
You need:
Minimum 5 films in detail (screengrabs, clips, analysis)
Audience data (primary/ secondary)
Representation issues
Institutional information
How are you going to organise your time?
First thing to do…
Look at some examples of successful blogs:
Zoe Crick
Kathryn Dowson
Katie Boal
James Corker
Plenary
Questions?
Task one
Complete a blog entry explaining the institutional conventions of film titles
Use the “Art of the Title” website to help you
