Embed Size (px)
DESCRIPTION
A presentation given at MobileMonday Germany March 22nd, 2010 in Munich
Citation preview
Social Media AppsMoMo Munich, March 23
appstory.tv
•a videoguide on smartphone apps
•reviewing very good (and some not so good) apps
•http://appstory.tv
The App Economy
The App Economy is driven by active data subscriptions
Global subscription base to reach 5 billion by the end of 2010
27% (1.35bn) are data subscribers, actively downloading apps and using mobile sites
Data subscription to reach 45% in 2012, globally.
The App Economy will increase 7 times in the next 3 years
Downloads: 7 billion in 200950 billion expected in 2012
Revenues:$4bn in 2009$17.5bn in 2012
Social Media Apps
500+ Social Media Apps
Apple
Chatroulette
Geocode
Couponing
Social Gaming
LBS
Augmented Reality
Foursquare
GowallaGroupon
Blackberry
Palm
Farmville
Retweet
Ping
ZyngaXing
AndroidFringTweetdeck
WaveBuzz
Conversation
Notification
appstore ConversationConversationiTunes
Meebo
Skype
TXT myspace
Appstore category breakdown
148Apps, worldwide, March 2010
Social Networking
Social Media / Appstore
Top Seller
9 Games1 Social Network
WhatsApp Messenger
Foursquare
Meebo
Social Media / Appstore
Social Media / Android
What Social Media Users Want
"During private or public events (e.g., concert, tradeshows, business meetings, weddings, rallies), a typical individual may have many brief contacts
with individuals for which they would like to have further correspondence post event“
Top Social Media Apps DE
Top Social Media Apps DE
communicate & make friends play games,
make business
Top Social Media Apps USA
Top Social Media Apps USA
communicate & make friends,play games,
checkin
Communicate, make friends
Play games
Social Game Farmville - available on Facebook only: 82.7 million active users, 22.5 million fans, 20% of Facebook‘s users
Play gamesChatroulette
Social Media Hype,Checkin‘
,Checkin‘Venue ViewNearby Places
The ,Checkin‘ Business ModelNearby Places Starbucks
Barista BadgeGPS based
competitor‘s couponing
(checkedin at ELeaven)
The ,Checkin‘ Business ModelTellMeWhere (F)
Mobile as a differentiator
Recommendation Realtime Special Offers
• Special Offers• Merchants claim their listing• Merchants submit deals /
coupons
Pay per Action
The ,Checkin‘ Business Model
,Checkin‘ <> Groupon
How to use Social Media Apps 1-6
• Listen to your customers
• Talk to Consumers Face-to-Face
• Brand yourself as an Expert
• Monitor and Respond to Customer Service Issues
• Manage Reputation, React Quickly to Crises
• Create Massive Conversations about Your Brand
How to use Social Media Apps 6-12
• Dominate the SERPs
• Optimize Ads to Perform ... Just like Search
• Microtarget Ideal Users
• Harvest Data with Custom Apps
• Promote Coupons and Deals to Boost Sales
• Create more Engaging Display Ads
Contact
Michael Reuterhttp://twitter.com/michaelreuter+49.172.8665201
