Applied Research

the systematic investigation into and study of materials and sources in order to establish facts and reach new conclusions.

What is Research?

Why do we conduct research?

Conducting research allows us to pursue our interests in a way that hones our problem-solving skills and teaches us to learn something new.

Types of Research Methods

•Qualitative.•Quantitative.

What is Qualitative Research?

is primarily exploratory research.  It is used to gain an understanding of underlying reasons, opinions, and motivations. It provides insights into the problem or helps to develop ideas

What is Quantitative Research?

is used to quantify the problem by way of generating numerical data. Generalize results from a larger sample population. Quantitative Research uses measurable data to formulate facts and information

Quantitative vs Qualitative Research

What is the nature of reality? Qualitative Quantitative

* Reality is subjective.* Constructed by the individuals involved in the research situation.

* Reality is objective.* Can be measured by using questionnaire or an instrument.

What is the relationship of he researcher to the topic of the

research?Qualitative Quantitative* Interaction may be in the form of living with or observing informant over a long period of time or actual collaboration.

* The researcher is independent.

What is the role of values? Qualitative Quantitative

* Biased. * Value – free and unbiased.

What is the language of research?Qualitative Quantitative

* Uses words.* Qualitative words – “understanding, discover and meaning”.

* Uses numerical data.* Quantitative words – relationship and comparison.

What is the process of research?Qualitative Quantitative

* Inductive process.* Accurate and reliable through verification.

* Deductive process.* Cause and effect.* Accurate and reliable through validity and reliability.