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April 2013
Kimon Georigou Application - Masters in Management
IE Business School Application
KIMON GEORGIOU ���EXPRESS YOURSELF
Application - Masters in Management Kimon Georigou
Question F
You have just participated in an important meeting with your superior. How will you ensure that every part of the instructions you received will properly reach all subordinates, suppliers and clients, located
in different parts of the world?
May 2013
Application - Masters in Management Kimon Georigou
Outline of Pesentation
1. Presentment of the Underlining Nature of Communication within Organisations externally and infernally
2. Development of a Conceptual Model to give a rather Prescriptive Account to Answering the Question
May 2013
Application - Masters in Management Kimon Georigou
Outline of Pesentation
1. Presentment of the Underlining Nature of Communication within Organisations externally and infernally
2. Development of a Conceptual Model to give a rather Prescriptive Account to Answer the Question
May 2013
Application - Masters in Management Kimon Georigou
Specifying Communication Objective
To effectively deliver instructions of high importance to different target groups across the world.
May 2013
Application - Masters in Management Kimon Georigou
Specifying Communication Objective
To effectively deliver instructions of high importance to different target groups across the world.
Manager
Clients Supplier Subordinates
May 2013
Application - Masters in Management Kimon Georigou
Overview
Organisational Framework
May 2013
Application - Masters in Management Kimon Georigou
Overview
Organisational Framework Profiling and
Identifying Audience
May 2013
Application - Masters in Management Kimon Georigou
Overview
Organisational Framework Profiling and
Identifying Audience
Selecting Communication
Channels
May 2013
Application - Masters in Management Kimon Georigou
Overview
Organisational Framework Profiling and
Identifying Audience
Developing Messages
Selecting Communication
Channels
May 2013
Application - Masters in Management Kimon Georigou
Overview
Organisational Framework Profiling and
Identifying Audience
Monitoring Outcome Developing
Messages
Selecting Communication
Channels
May 2013
Application - Masters in Management Kimon Georigou
Overview
Lessons Learned
Organisational Framework Profiling and
Identifying Audience
Monitoring Outcome Developing
Messages
Selecting Communication
Channels
May 2013
Application - Masters in Management Kimon Georigou
Organisational Framework
Structure
Functional
May 2013
Application - Masters in Management Kimon Georigou
Organisational Framework
Structure
Functional
Divisional
May 2013
Application - Masters in Management Kimon Georigou
Organisational Framework
Structure
Functional
Divisional
Matrix
May 2013
Application - Masters in Management Kimon Georigou
Organisational Framework
Hierarchy
Flat Strict
May 2013
Application - Masters in Management Kimon Georigou
Organisational Framework
And for what?
May 2013
Application - Masters in Management Kimon Georigou
Organisational Framework
... to Define Reporting Lines and Responsibilities!
May 2013
Application - Masters in Management Kimon Georigou
Organisational Framework
Culture
Formal Informal
May 2013
Application - Masters in Management Kimon Georigou
Organisational Framework
Leadership Style
Transformational
May 2013
Application - Masters in Management Kimon Georigou
Organisational Framework
Leadership Style
Transformational
Transactional
May 2013
Application - Masters in Management Kimon Georigou
Organisational Framework
Leadership Style
Transformational
Transactional
Charismatic
May 2013
Application - Masters in Management Kimon Georigou
Organisational Framework
Leadership Style
Transformational
Transactional
Charismatic
Autocra5c
May 2013
Application - Masters in Management Kimon Georigou
Organisational Framework
Leadership Style
Transformational
Transactional
Charismatic
Autocra5c
Coopera5ve
May 2013
Application - Masters in Management Kimon Georigou
Organisational Framework
And for what?
May 2013
Application - Masters in Management Kimon Georigou
Organisational Framework
...To know „HOW“ you should Communicate within your Organisation!
May 2013
Application - Masters in Management Kimon Georigou
Profiling and Identifying Audience
• Subordinates
• Suppliers
• Clients
May 2013
Application - Masters in Management Kimon Georigou
Profiling and Identifying Audience
• Subordinates
• Suppliers
• Clients
Direct Subordinates in Leading Posi5on? Indirect Subordinates? Loca5on? Cultural Differences?
May 2013
Application - Masters in Management Kimon Georigou
Profiling and Identifying Audience
• Subordinates
• Suppliers
• Clients
How many different Suppliers? What do they Supply? Loca5on? Cultural Differences?
Direct Subordinates in Leading Posi5on? Indirect Subordinates? Loca5on? Cultural Differences?
May 2013
Application - Masters in Management Kimon Georigou
Profiling and Identifying Audience
• Subordinates
• Suppliers
• Clients
Direct Subordinates in Leading Posi5on? Indirect Subordinates? Loca5on? Cultural Differences?
How many different Suppliers? What do they Supply? Loca5on? Cultural Differences?
What Client Segments? What do they purchase? Loca5on? Cultural Differences?
May 2013
Application - Masters in Management Kimon Georigou
Selecting Communication Channels
May 2013
Application - Masters in Management Kimon Georigou
Selecting Communication Channels
Effective Communication through appropriate Channel!
Internal Communication
Systems
May 2013
Application - Masters in Management Kimon Georigou
Selecting Communication Channels
Effective Communication through appropriate Channel!
Direct Mail, Articles,
Brochures
May 2013
Application - Masters in Management Kimon Georigou
Selecting Communication Channels
Effective Communication through appropriate Channel!
May 2013
Application - Masters in Management Kimon Georigou
Selecting Communication Channels
Effective Communication through appropriate Channel!
Face-to-Face Meetings
May 2013
Application - Masters in Management Kimon Georigou
Selecting Communication Channels
Effective Communication through appropriate Channel!
Video Conference,
Webinars
May 2013
Application - Masters in Management Kimon Georigou
Selecting Communication Channels
Effective Communication through appropriate Channel!
Teleseminars, Mobile Phone
May 2013
Application - Masters in Management Kimon Georigou
Selecting Communication Channels
Effective Communication through appropriate Channel!
Internal and External Website
May 2013
Application - Masters in Management Kimon Georigou
Selecting Communication Channels
Effective Communication through appropriate Channel!
Adapt to Target Group! Internal
Communication Systems
Direct Mail, Articles,
Brochures
@ Email Video
Conference, Webinars
Teleseminars, Mobile Phone
Internal and External Website
Face-to-Face Meetings
May 2013
Application - Masters in Management Kimon Georigou
Developing Message
Fundamental Communication Principles:
Language Barriers
Other Countries Other Languages
Corporate Language?
Transla5ons needed?
May 2013
Application - Masters in Management Kimon Georigou
Developing Message
Fundamental Communication Principles:
Language Barriers Linguis5c
Target Group Specific
Ac5ve, Clear Precise Bias Free
May 2013
Application - Masters in Management Kimon Georigou
Developing Message
Fundamental Communication Principles:
Linguis5c Providing Reason
Language Barriers
Always Provide the “Why”
Higher Compliance
LeMng People to get involved
May 2013
Application - Masters in Management Kimon Georigou
Developing Message
Fundamental Communication Principles:
Providing Reason Type Linguis5c Language
Barriers
Downwards Upwards Horizontal / Lateral Diagonal External
May 2013
Application - Masters in Management Kimon Georigou
1. Present the Underlining Nature of Communication Systems within Organisations externally and infernally
2. Development of a Conceptual Model to give a rather Prescriptive Account to Answering the Question
May 2013
Application - Masters in Management Kimon Georigou
Developing Message
Subordinates:
Layer:
Involve Direct and Indirect Subordinates
May 2013
Application - Masters in Management Kimon Georigou
Developing Message
Language:
Use Simple, Precise, Accurate, Specific and Unambiguous
(with Respect to Culture and Policies)
Subordinates:
May 2013
Application - Masters in Management Kimon Georigou
Developing Message
Channel:
Use Face-To-Face, Email and Communication
System
Subordinates:
May 2013
Application - Masters in Management Kimon Georigou
Developing Message
Type:
Follow the Rules of Downwards
Communication
Subordinates:
May 2013
Application - Masters in Management Kimon Georigou
Developing Message
Suppliers and Clients:
Language:
Use Customer-Oriented, Clear and Precise, Bias-Free Phrasing
May 2013
Application - Masters in Management Kimon Georigou
Developing Message
Content:
Depending on Type of Product or Supply, Provide Relevant
Information
Suppliers and Clients:
May 2013
Application - Masters in Management Kimon Georigou
Developing Message
Channel:
Use Direct Mail, Email, Brochures, Phone
Suppliers and Clients:
May 2013
Application - Masters in Management Kimon Georigou
Developing Message
Type:
Follow the Rules of External
Communication
Suppliers and Clients:
May 2013
Application - Masters in Management Kimon Georigou
Monitoring Outcome
Feedback
Predefined Meetings with Direct Subordinates to Evaluate Status and Outcome
May 2013
Application - Masters in Management Kimon Georigou
Monitoring Outcome
Feedback
Reassuring Instruction Delivery to Indirect Subordinates, Suppliers and Clients
May 2013
Application - Masters in Management Kimon Georigou
Lessons Learned
Reasons for Implementation
Professional Development
Con5nuous Learning and Reflexion
Process Op5misa5on
Knowledge Sharing
May 2013
April 2013
Kimon Georigou Application - Masters in Management
THANK YOU FOR ���YOUR ATTENTION
Kimon Georgiou
