APPLES 2 ZUCCHINIS

By: Jennifer Cummins and Michelle Preston

What are we talking about??

Agenda

Where would it be? Algonquin College

Who would work there? Students passionate about healthy

living

When would we open? September

Why a fruit/salad bar? Healthy and convenient

Fruit and salad bar!

OUR MISSION TO YOU…

AND WE CHOOSE TO ACCEPT IT!

Think S.M.A.R.T!

Segmentation, Targeting & Positioning

Bits n’ Bytes

Tim Horton’s

The Fix Eatery Portable

Feast

Market Place Food Court

Starbucks

Phogo’s

A 2 Z

BUSINESS MARKET SEGMENTATION

What is A 2 Z’s Business Market Segmentation?

COMPETITIVE ADVANTAGE

How will A 2 Z compete?

Competitor- Mainly Marketplace Food Court

Regulatory- Food and health safety is essential

Economic- Student purchasing power

Social- Portraying healthy image to consumers

Technological- Social media is key with students

Product and Presentation Details

Quick and easy service

Simple and recyclable packaging

Site presentation

Issues

Supply shortage

Produce (local and exotic)

Pricing

Sales–Oriented Pricing Strategy

How will we measure success?

What will impact our pricing?

Promotion Advertising

College based advertising to start

Expand in the future to outside advertising (ex. OC Transpo)

Public Relations Positive word-of-mouth

Community events

Sales Promotions Coupons

Multi-purchase reward system

Prize draws

Distribution Plan

Use wholesalers for locally sourced and exotic produce

Market to consumers as a retailer

Conclusion

Apples 2 Zucchinis is a buffet style food counter where fruit and salad components are provided for customers at Algonquin College to put together their own meals. We aim to provide the freshest ingredients, and the most variety, at a cost that the average student can afford.

Invest in our company and support a local start-up that wants to give its customers the opportunity to eat healthy, while still enjoying delicious food.

THANK YOU!

References