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STUDY AND LEARN SOMETHING ABOUT APPLE...
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Apple Think different
Introduction
Apple Inc., (formerly Apple Computer, Inc.) is an American multinational corporation with a focus on designing and manufacturing consumer electronics and closely related software products.
Founded : April 1st,1976Incorporated : January 3rd,1977 Headquarters : Cupertino, California USA.CEO : Tim cook Founders : Steve Jobs, Steve Wojniak
Industry : Computer software Computer hardware Consumer electronics
Company profile
Company Founders
Steve jobs Steve wozniak
History of APPLE
Apple’s history starts with the story of two young and exceptional people who began builting a computer in their garage and launched the microcomputer revolution. it’s the story of two `Staves’ :
Steven P jobs
Stephen G Wozniak
Apple Has Been Created In 1976 By Steve Jobs, Steve Wozniak And Ronald Wayne In Cupertino, California. They all left ATARI computers to create their own company.
Apple’s first Headquarter was the Job’s parents garage where Jobs and Wozniak design their first computer kit : the Apple 1.
Garage of Steve jobs’ parents’ home in Los Altos , California
Does anyone know
why Apple is called Apple?
• It's Because It Was Steve Jobs' Favorite Fruit As His Diet Was Purely Fruit At The Time.
• Woz Couldn't Think Of A Better Name, And Jobs Joked That It Got Apple Ahead Of Atari In The Phonebook.
Extra shot
Evolution of “APPLE” logo
1975Ron Wayne
1977Rob Janoff
1997
Steve Jobs
2006
The first logo of APPLEOn April 1, 1976, Apple was born. The name “Apple Computer” was chosen.
Story behind the logo
“ To become the world wide leader in computer and mp3 player sales. ”
Mission Statement:“Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings.”
Apple’s first slogan, “Byte into an Apple”, was coined in the late 1970s.From 1997-2002. Apple used the slogan “Think Different” in advertising campaigns. Although the slogan has been retired .it is still closely associated with Apple. Apple also has slogans for specific product lines – for example, “I think, therefore imac” was used in 1998 to promote the imac and “say hello to iphone” has been used in iphone advertisements.
Slogan
Apple II, 1977)
Apple III, 1980
Lisa,1983
MAC,1984
Power Book (1st laptop ,1991)
Focus On Education
Various product cycle
iMac,1998
iPods(2001
)
Mac pro, 2004
Adding
valuesMac book Air-worlds 1st slimmest notebook,2006
i-pad,2010
Apple tv,2007
i-phone,2007
Recent Acquisitions
On 20th December 2011, acquired Anobit for $390 million
August 1, 2011, Apple acquired C3 Technologies US$267
February 23, 2012, acquired Chomp for US$50 million
Work Environment• Creative Freedom
“ You can create more than any other consumer electronic company.”
• Relaxed Atmosphere “Funny, brilliant, relaxed co-workers
and modern, spacious, beautiful offices filled with comfortable couches and huge picture windows make work time a pleasure.”
• Passion for the products"There's a passion for products and
attention to the most minute details," posted a Mac specialist.
Apple evokes a loyalty from its workers that information only leaves its campus when Steve Jobs takes the stage to unveil it. Secrecy at Apple is not just the prevailing communication strategy, but it is baked in to their corporate culture.
Work culture
"Apple takes working conditions very, very seriously. …We care about every worker. …No one in our industry is doing more to improve working conditions than Apple."—Tim Cook, CEO, Apple
Sweatshop (Labor Problem)
APPLE RETAIL STORES
Stores and services
Apple Store (online) App Store Certifications Game Center iAd iBookstore iTunes Store iWork.com iCloud
• Since May 2010, Apple has opened 424 stores, being 264 in USA. Apple Stores
Apple Store in Nova Iorque Apple Store in Tóquio
Success of Apple Brand
Fresh and Imaginative way of thinkingWinning combinationGreat style and designGreat strategyInnovative marketingSleek and enticing
communication
Leadership Styles
Bill Gates
Transformational Leader
Participative Style
Shared Authority
Motivator & Persuader
Moderate Risk Taker
Steve Jobs
Average Leader
Autocratic Style
Centralized Authority
Highly Innovative
High Risk Taker
Managerial Practices
Bill Gates
Understand limitations of oneself
Delegates things
Employee management
Organized
Understands needs
Steve Jobs
Dictatorial
demanding
Can’t anticipate threat
Overconfident & Tactical
Learns from mistakes
Apple Inc.Competitors &Products line
iMac iPod iPod Nano iPad
Mac Book Air iPhone 4s iPhone 5s iPhone 5C
Apple Inc. CompetitorsApple has many competitors like in computers…
Apple Inc. CompetitorsIn smart phones industry
Apple Inc. CompetitorsIn iPads industry
Apple Inc.Product Market ShareLocal & International
Markets
iPod42%
iPhone23%
iPad10%
Apple TV<1%
Macintosh Computers
25%
From Where Apple is Making Money
Global Market Share
Best Global Brands 2013
Appleis more innovative than
SAMSUNG
Let’s see the truth…
In 2001
Apple introduced the i-pod
SAMSUNG IntroducedSGH-T100
In 2007
Apple introduced the
i-phone
SAMSUNG IntroducedSGH-J700
Before introducingI-phone,
SAMSUNG phoneswere like this…
After the revolution ofI-phone,
SAMSUNG phonesare like this…
In 2010
Apple introduce
d the i-pad
SAMSUNG IntroducedGalaxy Tab
Before introducingI-pad,
SAMSUNG tabis like this…
SAMSUNG Q1
Because of these reasonsApple field a suit in a US court
against SAMSUNG,Claiming that they copied
Apple’s design for its Galaxy Phones.
Let’s see what
SAMSUNG copies from Apple…
A rectangular product shape with all four corners uniformly rounded
The front surface of the product dominated by a screen surface
with black borders
Substantial black borders above and below the screen having roughly equal width
and narrower black borders on either side of the screen
having roughly equal width
A metallic surround framing the perimeter of the top surface
A display of a grid of colorful square icons with uniformly
rounded corners.
A bottom row of icons set off from the other icons and that do not change as the pages of the user
interface are viewed.
Apple claimed that SAMSUNG also imitated Apple’s product packaging
trade dress
Apple claimed that in addition to copying Apple’s product trade
dress, SAMSUNG has also copied numerous application icons in
which apple had valid trademark rights as shown
below.
Apple claimed that SAMSUNG’s infringement of
the Apple utility patents provided SAMSUNG with
unique functionality for its product that was the result of Apple’s innovation, and
not SAMSUNG’s.
Apple claims SAMSUNG has infringed the Method of apparatus for displaying
information during an instant messaging session
Apple claimed that SAMSUNG’s USB cables are a clear knock-off of Apple’s
designs.
Apple claimed that power adapters used for SAMSUNG’s smartphones, which are almost an exact replica of Apple’s USB
power adapters
And….
Finally The jury ordered
Samsung to pay Apple$1.05 billion
According to my opinion…
Appleis more innovative than
SAMSUNG
SWOT ANALYSIS...
Strengths Well recognized ,product differentiation
unique design, easy to use products
4th largest player in the global mobile phone market
Strong brand image, Brand stability ,High brand loyalty
Powerfully financial performance
Focused R&D driving innovation Holds 5% market share in mobile phone market
18.5% market share of global smartphone market
Complete hardware/software package
Patent infringement lawsuit may affect financial condition and operating results
Product recalls, defects may harm reputation and as significant warranty and other expenses
2010, antennae problems in iPhone 4- replacements free of charge
Weaknesses
Opportunities Strong growth in smartphone and tablet markets to boost
Apple’s revenues
Robust outlook for mobile advertising market provides growth opportunity
Shipment of smartphones expected to be 850 million by the end of 2013
iPhone business continues to increases
Strongest player in mobile apps market (350,000 apps)
Mobile advertising market is forecast to reach approximately $25 billion by 2015
Increasing demand of online music and other like cloud based services.
Threats Rising popularity of Google Android may affect its
market share
350,000 Android smartphones are activated daily, 150,000 iPhone activated daily
Steve Job’s was innovative and a visionary for Apple. His death has started affecting further developments in Apple
Very reliant on specific suppliers and component providers
Intense competition
Highly dependent on consumer purchases
Where apple stands now?
THE WORLD’S MOST INNOVATIVE COMPANIES
APPLETWITTERFACEBOOKNISSANGROUPONGOOGLEDRAWING INFORMATION INDUSTRYNETFLIXZYNGAEPOCRATES
World’s most reputed it companies
• Apple • Google• Microsoft
The consumer electronics industry outlook
SamsungHewlett-Packard (HP)SonyLGToshibaNokiaPanasonicAppleMicrosoftDell
Role of Decider Person in family who have knowledge of Apple Products i.e. commonly younger ones
Role of Buyer Person who have ability of purchasing Apple Products
Role of Influencer Little role of influencer because Apple Products are Expensive
Role of User A User have a urge to use Apple Products because of innovative technology
Family Extra shot
Apple product Evolution
Apple 11976
Apple 21977
Apple 3
Apple lisa
1980
1983
Macintosh
Macintosh SE/30
1984
1989
Power book 1001991
Message pad & newton os
1993
Quick take
Power macintosh 9500
1994
1995
Network Server
1996
20th anniversary mac1997
I mac
Power mac G4 cube
1998
2000
Apple flat panels2000
Power book G42001
Ipod 2001
I mac LCD 2002
Mac mini2005
Mac book pro2006
I touch 2007
I phone2007
I pad
2008
2010
Mac book air
Current CEO
Tim cook
• Unique Features and characteristics
• Commands Premium Price• High Customer Service• Superior Quality• Prestige• Rapid Innovation
Differentiation Strategy
Marketing
Apple adopts Four P’s ;
1. Product
2. Price
3. Place
4. Promotion
Apple Inc’s product strategy is:
• Supply superior ease-to-use
• Seamless integration
• Innovative industrial design
Two main types of products:Hardwareo Personal computerso Portable devices(i-pod’s,ipad’s..etc)
Softwareo iTuneso Final Cut Proo Logic Studio(and lot more software
concerned in every aspects of work)
Product
Price o Distribution:o Sales Forceo Third party wholesale
o Distribution Channels:
• Resellers
• Large distribution
• On line stores
• No Franchises(in INDIA reliance digital store sells APPLE products)
• Value based pricing model
• Variable pricing for iTunes
• Fixed pricing over all
Promotional techniques
“Test drive a Mac”
iPod as contemporary art
Celebrity involvement
ADVERTISMENT
Promotion
For Company:More number of retail stores for easy access Continuous innovation to expand Lowering the cost of products and maintaining the same quality standard.
For Others:Do not compromise on price for qualityChoose the products based on individual needsBe unique and different.
Recommendation
Stay Hungry, Stay Foolish.
Think Different