Report

On

Nathu Sweets

Submitted to:-

Mrs.Nadira Chaturvedi

Submitted by:-

Pujil Khanna

Bhawna Upadhyay

Analytical Report on Nathu Sweet

MOTTO:

Treating every individual customer as a very special and meeting their requirements to the best possible satisfaction is the motto of this generation. We will carry forward the goodwill of NATHUS, QUALITY & TASTE further following the footsteps of our elders and constantly improvising the service, quality and taste of our products.

PRODUCT RANGE:

It’s a matter of pride that we produce more than 500 items everyday under one roof ranging from traditional Indian Sweets (Mithai) to the latest fast food like Pizzas, Burgers, and Sandwiches etc. We are ready to service our guest’s daily from 8.30 hours and take pleasure in serving till 22.30 hours every day, 7 days a week.

OVERVIEW OF NATHU SWEETS:

The research provided us with many option as to how “The Nathu sweets” can overcome the cost they are fueling into the process and yet the result are not satisfying. System needs to undergo changes so as to improve efficiency and check the flow of resource in the right direction. Mr. Gupta has taken essential steps by introducing technology and using methods of motivation to overcome this period of recession and businesses down turn.

ORGANIZATION CONDITION OR BACKGROUND:

Nathu sweets have its place amongst famous sweet shop one may come across in Delhi. It has 13 branches which offer varieties of sweets and other preparations. It started from a small shop at Bengali market and over decades runs through chain of such shops. Nathu sweets are well known for sweets maintaining quality which always being updated as per consumers taste. It has employees who are with this chain shop for years and pouring their skills in improving quality.

But now Nathu sweets is facing the downturn effect with the world as the price of the raw material has increased many turn, which has raise the cost so keeping the price of sweet low has become a difficult task. Moreover the last year statements show that the organization has seen negative sign on the profit margin that are going down. So to

overcome this they have appointed ABC business consultant to verify the functionality and provide us with the solution for profit realization.

Objective:

To analyze the Nathu sweets present working environment and processes and provide them with best optimum possible methods to increase profits.

Problem:

To check the cost and to bring necessary changes in the working process with economies of scale.

Alternatives:

1. They can bring changes in processes of production by just in time methods of production so that the waste could be minimized.

2. Expansion could be postponed as it may require capital at initial stage3. One more method is to increase the working hour of employees so that some of

the labor could be expelled.4. They can use technological gadgets like grinder, mixer, dough maker, ovens and

deep fridge at all our outlets. 5. They can also freeze all new appointments and rather provide management

training, employ idea into business by brain storming with managers.6. They can also give bulk orders as per the requirement to their vendors for the

purchase of raw as to avail discounts.7. Give stress on home deliveries, outdoor door catering, franchise and birthday

clubs.8. Try to explore foreign market

Evaluation of alternatives:

1. Customer satisfaction, so as to regain profitability

2. Maintain market position.

3. Retaining enough funds for smooth functioning of the business.

4. Adding significant value to customers without compromising on quality.

5. Stress on their core competencies (quality).

6. Efficient Business plans of action for future growth.

7. Target high value customers.

RECCOMMENDATIONS:

1 .Discounts can be given on selected items in the festive season as per the demand observed in past.

2. Identify their permanent customers and avail them special opportunities.

3. Special marketing techniques to target new customers during festive season.

4. Give some benefits to their employees so as to motivate them.

5. Maintain the quality in spite of the cost cutting methods adopted in the organization

6. Reducing wastages to improve effectiveness.

7. Getting feedback from the customers and implement their ideas on new products.

8. Strictly follow FIFO method in the time of recession

9. Innovative branding and packaging for their products can be a effective means.

10 Improving distribution channel and supply chain can prove to be worthwhile.

11 Ideas of offering stickers or tattoos with the pack could also be useful, especially for attracting children

SWOT ANALYSIS FOR NATHU SWEETS:

STRENGTHS AS BRAND:

First Mover Advantage

Product Quality & Hygiene

Value for Money Products

Rich Cultural Heritage – Exchange of Gifts

Strong Distribution Network

For all Age Groups

Various Awards of Recognition

CHALLENGES & OPPORTUNITIES

Road Ahead –

– Aggressive competition

– Changing customer habits (Western Influx)

– Innovative products and retail forms(Food Malls)

– Addressing other segments with an inclination to fast food – such as children, teenagers and college goers.

– Venture into other product categories, new snacks with different variants and flavours backed by sound market research.

– Company diversifies and tap other regions

Taste VS Health –

– Offer low calorie traditional snacks

– Brand equity: lower the prices

Product variants and lack of small packs: Cannot experiment

Use the franchising route to capitalise on brand equity

Exemplars and Established Brand Credibility : Leverage on the international quality awards

WEAKNESSES

• Consumer proximity to retail outlet.

• Sale pushing of other brands

• Schemes given to retailer are not enough.

• Less profit of margin of nathu product from other brand.

• Less advertisement.

CONCLUSION

Nathu sweets being the popular sweetmeat shop in Delhi has beaten the economic downturn by focussing on ways to cut costs without comprising on quality so they introduce new work culture in the shop with the cooperation from all the employees for better and efficient functioning of the firm.

• There is high awareness level for different nathu products amongst the retailers.

• Nathu has been famous for many of its products.(chole bhature)

• From the data it’s quite clear that while promoting any brand the foremost considerations are good demand & margins followed by regular supply and next comes brand names.

• Brand awareness for nathu product is very high.