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At the Final MnSearch Marquee event of 2014 held at Spyder Trap in Minneapolis, MN on November 19th, 2014, Mike Ramsey presented his slide deck "An Idiot’s Guide to Winning at SEO and Influencing SERPS".
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@MikeRamsey
#mnSearch
Burley
Happy Island
This
ThisThese
There
There
Mordor
GuideIdiot’s
EverythingQuestion
Lesson One
@MikeRamsey
If I had 8 hours to chop down a tree, I would spend 6 hours sharpening my axe-Abe Lincoln
@MikeRamsey
@M
ike
Ra
mse
y
@MikeRamsey
UsabilityHub
17% Local64% Organic11% Paid92% Above Fold
@MikeRamsey
@MikeRamsey
8% Local54% Organic23% Paid77% Above fold
@MikeRamsey
@MikeRamsey
@MikeRamsey
@MikeRamsey
@MikeRamsey
@MikeRamsey
Salt Lake CityHotel
@MikeRamsey
Denver Sushi
Shout out to Darren Shaw
@ Whitespark
@M
ike
Ra
mse
y
@MikeRamsey
@MikeRamsey
@MikeRamsey
100 US Cities
6 Different keywords
@MikeRamsey
1-3 Organic+local
8-10 Organic+local
Website+Content
Links+Shares
Local Listings
Reviews+ Feedback
Analyzed over 55 factors
@MikeRamsey
49.4
54.5
46
47
48
49
50
51
52
53
54
55
1 to 3 8 to 9
Total Citations (or local listings)
Top Ranking PI Lawyers had 9% less
@MikeRamsey
22% 21%
0%
100%
1 to 3 8 to 9
Niche Citations
Top Ranking PI Lawyers had 6% more
@MikeRamsey
1.00
3.00
-
1.00
2.00
3.00
4.00
1 to 3 8 to 9
NAP Issues – (infogroup)
@MikeRamsey
Name
Address
Phone NumberABC Co. 123 Road #117Salt Lake City, Utah(801) 567-5678
Alfa Beta Cappa Co. 123 Rd Ste 117SLC, Utah(801) 334-3456
Alfa Beta Cappa#117 123 RoadSalt Lake City, Utah(800) 123-1234
@MikeRamsey
@MikeRamsey
7.4
7.5
7.34
7.36
7.38
7.4
7.42
7.44
7.46
7.48
7.5
7.52
1 to 3 8 to 9
Google Places/Map Maker Categories
@MikeRamsey
7.2
3.7
0
1
2
3
4
5
6
7
8
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Total Images on Google Listing
@MikeRamsey
Top Ranking PI Lawyers had 95% more
Link Research
@MikeRamsey
WebMeUpLink Tool
@MikeRamsey
http://webmeup.com/
9698
3735
0
2000
4000
6000
8000
10000
12000
1 to 3 8 to 9
Total Links
@MikeRamsey
Top Ranking PI Lawyers had 160% more
220
160
0
50
100
150
200
250
1 to 3 8 to 9
Total Linking Domains
@MikeRamsey
Top Ranking PI Lawyers had 37% more
120
81
0
20
40
60
80
100
120
140
1 to 3 8 to 9
Total Linking C blocks
@MikeRamsey
Top Ranking PI Lawyers had 49% more
13%
15%
12%
13%
13%
14%
14%
15%
15%
16%
1 to 3 8 to 9
Exact Match Anchor Text
@MikeRamsey
Example: Chico Personal Injury Lawyer
@MikeRamsey
@MikeRamsey
Is Creating Great Content
Enough?
@MikeRamsey
Penalized Get a site
Lesson Two
@MikeRamsey
Panguin Tool
I’m going to tell you a little secret…
@MikeRamsey
Competitors Track
Lesson Three
Good Artists Copy…Great Artists
Steal@MikeRamsey
moz
WebMeUp
@MikeRamsey
ConstantlyShare…
Lesson Four
Who do you Admire?
Knowledge increasesfrom sharing
What You Know
Enemy of Great
Good is the
Lesson Five
“Scissors”
Ran a Local Business for over 50 years.
40 views 62,285 views@MikeRamsey
Are you willing to put your
Name On It?
Are you willing to bet your
Job On It?
Value
Show Your
Lesson Six
http://moz.com/rand/the-t-shaped-web-marketer/
Master your analytics platform and
Attribution
Keep PersonalStats
