Always coffee 28082014

A ways CoffeeAlways Sugar-Free

Some Facts You Should

Know About COFFEE

Always Coffee, Always Sugar-Free

#1 Coffee is Actually A Fruit

• Coffee beans are actually the pits of berries.

• The coffee berries, also known as coffee cherries, are an edible fruit that have coffee beans inside.

• We called them “beans” just because they look like beans


#2 Coffee is a Major Commodity• Coffee consumption is actually

great for the developing world.

• 80% of coffee farming happens in developing countries while the developed world is the consumer.

• The coffee trade funnels money from richer countries to poor countries.


#3 Coffee can help you live a longer and Healthier life

• Coffee helps body to fight “free radicals.”

• As a result, people who drink coffees are at a lower risk of diseases.


#4 Coffee contains important Nutrients you need to survive

A cup of coffee contains:• 11% of daily recommended

amount of Riboflavin (vitamin B2)

• 6% of Panthothenic Acid (vitamin B5)

• 3% of Manganese and Potassium, and

• 2% of Niacin and Magnesium.


#5 Drinking coffee can help you Burn Fat

• Caffeine can increase your metabolism at 3 to 11%.

• It’s one of the few chemicals that can actually help with fat burning.

Not Like This!!


#6 Coffee can help Prevent Alzheimer’s and dementia

• Several studies show that coffee drinkers are up to 65% less likely to get Alzheimer’s disease, which is a leading cause of dementia.

• Dementia is a broad category of brain diseases that cause long term loss of ability to think and reason clearly that is severe enough to affect a person’s daily functioning.


#7 Coffee is Good for your Liver

• Coffee may protect against cirrhosis (a condition that lead to several disease).

• People who drink 4 or more cups of coffee per day have up to an 80% lower risk to develop cirrhosis.

• Cirrhosis is a result of advanced liver disease.


#8 Caffeine Improves your performance when working out

• For those who consume caffeine before working out, caffeine is leading you to a better physical performance as it increases the levels of adrenaline, and release fatty acids from fat tissues.


*Adrenaline is a stress hormone produced within the adrenal gland that quickens the heart beat, strengthens the force of the heart's contraction, and opens up the bronchioles in the lungs.

The Coffee Market


Coffee Industry Market

• In 2010, Malaysia’s population is 28.6 million• In 2010, there are 2.1 million foreign workers

work and stay in Malaysia• In 2010, there are 24.58 million tourists

arrived and spent in Malaysia • More than 75% of Malaysian drink coffee• Assume 50% of foreign workers and tourists

drink coffee• So......


An estimated total 34.79 million peoples in

Malaysia drink coffee

Health-Conscious People

• As per survey, in 2010, there 3.4 million Malaysian suffer from Diabetes.

• This put Malaysia as the number ONE country in ASEAN for having the highest number of diabetics and Sixth in the western pacific region.


Healthy-Coffee Drinks


• Sugar-free Vanilla Powder

Ingredients

• Organic Arabica beans• Cocoa powder• Sugar-free creamer• Milk / Steamed Milk• Monin Sugar-Free Syrup• Cinnamon • Nutmeg


Nutrition Information


Serving Size 240 mlServing Per Pack 1

Average Composition Per 100 ml

Per Serving 240 ml

Energy (kcal) 19.4 43.9Fat (g) 0.8 1.9Protein (g) 1.0 2.4Carbohydrate (g) 1.8 4.3Sugar (g) 0 0

8 Flavors


#1Original


#2Americano


#3Espresso


#4Cappuccino


#5Mocha


#6White Coffee


#7Latte


#8Milk Coffee


PriceAluminum Can 240 ml

RM 1.90 eachJuice Box 1 Litre

RM 7.90 each


Our Target Customers

Basically all Human who drink coffee


Our Competitors


How We Fight Against Our Competitors

Sugar-Free Products


Promotional Strategies

• Advertising• Sales Promotion• Internet Marketing• Sponsorship• Message & Media Strategy• Facebook Marketing


Create Product Awarenessthrough being the

Organizer as well as Sponsorfor several events and

campaigns


Creative Sculpture Contests



‘Tag, Share & WIN’

‘Coffee-Selfie’ Contest

‘Always Sugar-Free Nutrition

Talks’

And also…

Ads Poster Everywhere


Product First Launch on

13.9.2014

International Coffee Day29 September

Product Discount Up to 50%Charity Event with

Old-Folks HomeDiabetes Awareness

EventsAlways Coffee, Always Sugar-Free

Mana Coffee?


Basically

We are just beside our competitors.

If you can’t find us,contact us.

03-7721 7888Always Coffee, Always Sugar-Free

www.alwayscoffee.com.myAlways Coffee Malaysia

03-7721 7888


We are not just selling coffee,

but we are selling

Healthy Lifestyle

A ways Coffee

STAY HEALTHYwith

A ways CoffeeAlways Sugar-Free

Thank You.


Bibliography• Malaysia Population Projection 2010-2040: http://

www.statistics.gov.my/portal/download_Population/files/population_projections/Population_Projection_2010-2040.pdf

• Malaysia Tourism Statistics: http://corporate.tourism.gov.my/research.asp?page=facts_figures

• Number of Diabetics in Malaysia Alarming: http://www.thestar.com.my/News/Nation/2013/06/14/Number-of-diabetics-in-Malaysia-alarming/

• 3.4 million Malaysians are diabetics http://www.consumer.org.my/index.php/health/diseases/81-34-million-or-149-malaysians-are-diabetics

• Malaysia Coffee Culture http://www.academia.edu/1088257/Malaysian_Coffee_Culture_a_Research_of_Social_Aspect_Branding_and_Design

• International Coffee Organization http://www.ico.org/news/icc-112-4e-consumption-asia.pdf

http://www.statistics.gov.my/portal/download_Population/files/population_projections/Population_Projection_2010-2040.pdf




http://corporate.tourism.gov.my/research.asp?page=facts_figures



http://www.thestar.com.my/News/Nation/2013/06/14/Number-of-diabetics-in-Malaysia-alarming/




http://www.consumer.org.my/index.php/health/diseases/81-34-million-or-149-malaysians-are-diabetics




http://www.academia.edu/1088257/Malaysian_Coffee_Culture_a_Research_of_Social_Aspect_Branding_and_Design




http://www.ico.org/news/icc-112-4e-consumption-asia.pdf



Education

Always coffee 28082014