Most album covers follow the convention that the subject of the cover is central. The viewer's eye is drawn to the centre of the image. In this album cover the attention is drawn to the face of the artist, this shows her importance and helps to enforce her identity within the music industry.

The use of gold in this colour scheme suggests money add adds to the sense of power the cover has, the way the font is placed across the artist's chest looks almost like an elaborate piece of jewellery, which suggests money and because it uses the artists name it suggests importance and power. The uses of black in the colour scheme make the main image bold and stand out against the bright white background. The black makes the artist appear edgy, especially paired with her aggressive pose.

The artist is directly addressing the viewer through the image as she is looking straight to the audience. This helps her to form a connection with her audience and also adds to the edgy and almost aggressive feel of the cover, the artist almost forces the viewer to look her in the eye.

On this cover the artist is directly in the centre of the cover. This instantly draws attention to the artist. The image used is a close up of her and it takes up nearly all of the cover. This shows her importance and creates a link between the artist and the music. The way the artist is posed on this cover is unusual, as most covers featuring an image of the artist's face would use a direct mode of address to provide a connection between the artist and the audience, however in this cover, the artist's eyes cannot be seen. She appears to be looking away from the audience.

This album cover uses a black and white colour scheme with one use of a bright green colour for the album title, this attracts attention to the album title and signifies its importance. It is common for this genre to use a black and white colour scheme as it suggests that there is an emotional element to the music, usually sadness.

The artist’s name and album title are written in a very simple font, this adds a sense of sophistication to the cover and makes a statement as it stands out against the background. The album title ‘21’ fits with the simplistic nature and gives connotations of being young – this fits with the spring green colour it is printed in.

Some album covers go against this convention of having the subject in the middle of the cover and attract the viewer's attention away from the centre of the image - This cover initially attracts the viewer to the female, who is situated slightly off centre. Then the viewer sees the male and as the cover is quite complex their eyes follow the background elements around the cover. This technique encourages the audience to view the whole cover.

The colour scheme on this cover uses black and gold. This fits with the R&B/House genre that the cover is part of. The gold used suggests riches, and the shiny/glittery elements of the female's costume also add to this.

The cover looks at the female artist through the male gaze. She is posed in a way that shows her whole body and her costume exposes a lot of skin, this will be attractive to the male audience. The male gaze is also the reason that the male artist is in the background of the shot, even though they are a duo and both play an equally important part in the music.

The artist’s name is smaller than the title of the album – this goes against conventions as usually the name of the artist is larger to show importance.

The viewer is drawn to the artist's torso as this stands out against the dark background and costume. The bursts of colour on this cover take the reader's attention around the cover, so they take in the full picture and finally they come to rest on the artist's name and the title of the album.

The elaborate font used for the artist’s name fits with the extravert personality of the artist. This also helps her to form an identity within the industry.

The album title is smaller than the artist’s name –this shows the artists importance

This cover goes against conventions as the image of the artist is very small –this paired with the pose of the artist adds a sense of vulnerability, suggesting that this may be a theme within the album.

The cover also goes against conventions as it does not seem to view the artist through the male gaze – this suggests the album may be aimed more towards a female audience.