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There is obvious use of synergy between these album and single covers. They are all in black and white and the two versions of the album covers feature a red lip look. The make-up is bold and dark around the eyes and the hair is messy. This helps form the artist’s identity within the industry. The two versions of the album cover are the same image, but cropped to show only the face on the special edition cover. The main image on all of the covers is of the artist she is always looking directly towards the audience. All of the covers use a black background, this makes the artist stand out more and shows her importance. All of the covers use a direct mode of address to attract the audience The fonts used on the covers differ, usually the fonts would be the same or very similar to help provide synergy between the products and make them easily identifiable. The two versions of the album cover are very aggressive looking. The use of the bike gives a sense of power .

Album Cover and Advert Synergy

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Page 1: Album Cover and Advert Synergy

There is obvious use of synergy between these album and single covers. They are all in black and white and the two versions of the album covers feature a red lip look. The make-up is bold and dark around the eyes and the hair is messy. This helps form the artist’s identity within the industry.

The two versions of the album cover are the same image, but cropped to show only the face on the special edition cover.

The main image on all of the covers is of the artist –she is always looking directly towards the audience.

All of the covers use a black background, this makes the artist stand out more and shows her importance.

All of the covers use a direct mode of address to attract the audience

The fonts used on the covers differ, usually the fonts would be the same or very similar to help provide synergy between the products and make them easily identifiable.

The two versions of the album cover are very aggressive looking. The use of the bike gives a sense of power .

Page 2: Album Cover and Advert Synergy

There is synergy between this tour poster and magazine advert for the album. Both use the same image of the artist looking directly at the audience. This image is not as aggressive as the album covers.

Although it is a different colour in each advert, the font used is the same, almost like it is the logo of the artist. However this font is not the same throughout the album covers.

The black and white colour scheme with one element of red is the same as the album cover.

The make up used for the album advert is similar to that used in the album cover

The colour scheme used on this poster is mainly black and white, which fits with the album covers, but also has pink and blue –this does not link with the covers.