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9 февраля 2011 Еще не конец

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Презентация с занятия по курсу Ad ЭМШ 09/02/2011, МГУ

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Page 1: Ad ЭМШ 09.02.11

9 февраля 2011

Еще не конец

Page 2: Ad ЭМШ 09.02.11

Организация жизни

23 февраля - Выездная! - занятия не будет!

9 февраляСтарт

18 маяФиниш

11 маяЭкзамен

Баллы:3 задания по

проектам3 задания по

проектам

2 или 3 теста2 или 3 теста

60%

40%

Page 3: Ad ЭМШ 09.02.11

Мой проект

Описание и цели

Целевая аудитори

я

Ассоциативная цепочка

Маркетинговое

исследованиеSWOT

1 семестр

2 семестр

Что теперь с этим делать?:)Что теперь с этим делать?:)

Page 4: Ad ЭМШ 09.02.11

Как добиться своего?

Наш товар

Воздействие

Рекламные каналы

Page 5: Ad ЭМШ 09.02.11

Где может рекламироваться

ЭМШ?

Page 6: Ad ЭМШ 09.02.11

Page 7: Ad ЭМШ 09.02.11

Медиаплан

Page 8: Ad ЭМШ 09.02.11

Page 9: Ad ЭМШ 09.02.11

9 февраля 2011

Теперь только через неделю

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