What is it all about??

Established as business unit focused on IT consulting it grew to excel in global consulting , technology services, and outsourcing company.

• Launched as a consulting arm of Arthur Andersen by the name Andersen Consulting

• In 2000 ; separated from parent org. and gave up the Andersen name.

HISTORY

What did Accenture do after splitting ??

Launched a global advertising and marketing campaign .

To develop an effective B2B marketing program communication andbranding activities are necessary

What differentiates Accenture from others ??Provided both innovative ideas and ways to execute them

Unless you can provide both transformational consulting and outsourcing capacity, you are not going to win. Clients expect both. --Ian Watmore (UK chief of Accenture)

“From innovation to execution, Accenture helps accelerate your vision”

Accenture helped clients achieve their business objectives and introduced a policy of contracts containing incentives realized only after specific targets were met.

Accenture’s contract with British travel agents Thomas Cook is a great example

Endorsing Tiger Woods--the world’s best golfer with an impeccable image and an ideal symbol of high performance.

Celebrity endorsement

Accenture’s “Greater Than” campaign-communicated to international audience across 35 countries.-the greater than symbol pulled out as a major element.

Campaigns

The campaign highlighted successful case studies from clients like Caterpillar.

Based on concept of social gaming : Accenture superhero game is launched to develop technical expertise and strategic thinking of employees.

Work place innovations

The greater than symbol became a critical unifying in all the leading campaigns of the firm.

GLOBAL IMAGE

Today, Accenture continues to excel at global level with company's net reported revenue of $31 billion and a brand value of $9 billion.

AT PRESENT

SUMMARY• What is it all about??• HISTORY• What did Accenture do after splitting??• What differentiates Accenture from others??• Accenture’s tag line • Celebrity endorsement • CAMPAIGNS• Work place innovations• AT PRESENT