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Google Portfolio
Parent Brand Review
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Google Cuts Across Geographies
Operates actively In more than 90 counties187 million unique visitors monthly on Google websites12 Billion Monthly Google Searches
Bra
nd
Exte
nsi
on
R
evie
wProduct Overview
Product Facts
Part of the “Wearable Technology” InnovationExpected to be a $11 Billion market by 2018“Ubiquitous Computing” is the way forwardIts not only a glass, it’s a blend of art and technology
Wearable Technology Prospects
Expe
cted
Mar
ket S
ize
By Revenue By Units Sold
Google Glass Prospects
The the start has been slow, given market prospects it will pick up
Expected to become a $12 Billion Market by 2018
Recent Study Suggests that the glasses are the most preferred location for wearable technology
This suggests that the prospects for Google Glass are good
Google’s Growth over
Years CAGR 40%
Google has experienced a 40% CAGR in revenue since 2002.
Google’s asset base has increased 14 fold over the past 10 years
Google’s timeline as depicted here is a testimony to this asset acquisition
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Marketing Mix Google Glass Produc
tIt’s a head mounted wearable computer
Provides internet related products and services
Access to any app, calling and messaging without picking up your smartphone
PricePRICE SKIMMING STRATEGY
PlacementGeographyTo be sold first in developed countries
DemographyTo be sold to the youngster and the business people
Channel
Through official website and computer related concept or reseller store
Promotion
Advertising
Sales Promotion
Sponsorship
Marketing Campaigns
Conventional Promotions
Positioning for Google Glass Forget smartphones, they are the thing of the past
Glass is the next generation technology
Positioning Statement
Google Glass is a new state of the art technology that is ideal for young business men and women who are looking for a way to balance all aspects of their life on a one device
PoP/PoD for Google GlassPoints of Parity• Part of the new wearable technology
innovation
• Provides on the go internet services
• Aims to create augmented reality for its users
Points of Differentiation• Google Glass was designed to be as
unobtrusive as a pair of regular glasses. The idea was that you would be comfortable wearing the headset all day
• Unlike other sets like oculus rift and its likes, it does not cut you off from the real world
• It can run different lightweight apps using its custom OS, other manufacturers essentially provide head mounted computers.