A2 Media Evaluation

Newspaper Project

Mike Slater

In what ways does your media product use, develop or challenge forms and conventions of real media products?

The Conventions of a Newspaper Front Cover

Masthead

Headline

Use of images

Use of columns

Articles

E-mail Address

Logo

How my Front Cover uses forms and conventions

Using Red in the primary optical area to grab the audience’s attention

Bold but formal MastheadSlogan to relate to people

Use the date, to make it look professional

Used a fictional website to branch out into other mediums

Headings to separate the different aspects of the article Used a variety of images

How my Inner Page uses forms and conventions

Free Gift, in thiscase a voucher

Page Number and Section of the Newspaper

Columns keep the structure of the text in tact

Headline has been written so that both lines are equal length

Conventions of a Radio Advert

- Make it memorable

- Give information about your product

- Use humour to persuade the audience to like your advert

Conventions of a Print Advert

Use colour to attract attention

Use a slogan that people will remember

Keep it simple, don’t bombard people with information

Use images

Create it in a similar style to what you are advertising

How effective is the combination of your main product and ancillary texts?

My Radio Advert

My Print Advert

I chose to keep the same Masthead, font and red text to keep the same overall feel And house style of my newspaper

I chose to use a picture of the Manchester skyline to relate to the fact it is a

newspaper from Manchester

I have used a black background to make my

advert stand out more and to look more professional

What have you learned from your audience feedback?

Critical Feedback

Add more colour to the front page

Make the Masthead font bigger

Add a Logo

Adjust the scaling of my inside page

Include an advertisement on the front page

Positive Feedback

Overall layout is good – pleasing on the eye:

All text and images line up with each other

Grey text block

Good spread of images

Heading lines are the same length – looks neat

Voucher looks professional

How did you use new media technologies in the construction and research, planning and evaluation stages?

Skills I have Improved over the course of this project

Digital Photography Using Microsoft Publisher

Blogging

New skills I have learned to use

- Newspaper conventions on publisher, e.g.

columns and grid outlines

- Sound recording using a microphone

and a digital recorder

- Sound editing using Adobe Premier Pro

Technical skills I struggled with

Uploading certain files to my blogEditing my Radio Advert / Uploading

my sound recordings

Making sure everything on my front page levels out to make it look professional