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Google headquarters campus,Santa Clara, California
Core Mission : “To organize the world’s information and make it universally accessible and useful”
Google founders – Larry Page and Sergey Brin
By Alvandria - https://commons.wikimedia.org/wiki/File:Alphabet_Chart.png, CC BY-SA 4.0, https://commons.wikimedia.org/w/index.php?curid=42421525
GOOGLE’S CORE VALUES
1.Easy information access
2. Speed
3. User Oriented Approach - Personalization
- Free Services
Customer Value and Satisfaction
Revenue - ADVERTISING
Online Real Estate for Advertisers
Garr Reynolds - an internationally acclaimed communications consultant and a best-selling author stated during a talk at Google headquarters :
“ I just love that white space on the homepage ”
Don’t you think so too?
4.Innovation - Stay Ahead
- Android directly competes with Apple’s IOS
Marketing Balance
- Nexus 7 - Recent launches : Google Duo, Gboard
All Google Services and apps
Work Culture
- Innovation Time Off
- Google’s “Don’t Be Evil”. Alphabet’s “ Do the right thing”.
Simplicity
Consumer Trust
Ambition
What else?......
Emotional Connect with Consumers- Consumer Engagement and
Expressions
* Doodles * Print and TV commercials
The friendship day special Google ad highlighted the reunion of two friends from the Indo-Pak Partition , moved millions of viewers to tears and led to multiple forum discussions across the continent.
The Google Reunion Ad, where two friends meet after decades, tracked down with the help of Google search.
Print Ads also have an impact on consumers
The more catchy the ad, the more impression it makes.
Google’s Core Values helped it become the company it is today - Easy Information Access- Speed- User- friendly -- Personalization, Free Of Charge
Services- Innovation - Work Culture within organization
Other features include that led the brand to success :- Globalization- Emotional Connect with Consumers
DISCLAIMER
Created by Sara Jacob, NIT Trichy during a marketing internship under Prof.Sameer Mathur, IIM Lucknow