A Picture’s Worth 1,000 RTs:Crafting Strong Content

Whitney SchepfThe Stamp

Michelle Lopez-MullinsUniversity Career Center

Marty Summa, Jr.Athletics

HELLO!

Whitney SchepfThe Stamp

Michelle Lopez-MullinsUniversity Career Center

Marty Summa, Jr.Athletics

What & Why(& how)

What is a dynamic post?

Why should we create them?

How do we create them?

Let’s getGram Crackin’

Dynamic Instagram Posts:Incoming User Base & Some Stats

Dynamic Instagram Posts:Best Practices

● Interesting● Artsy/Good Composition● Reinforces your

target “lifestyle”● High Quality● “Native” not “Intrusive”

● It’s ok to delete unsuccessful posts

● It’s ok to use hashtags● It’s ok to search out your

audience (ex. Via “Places”)

Dynamic Instagram Posts:you’re trying too hard

socialeffortscale.com● Too many hashtags, too often● The same style of photo over and over again (esp. If it doesn’t get many likes)● Over-filtering● Over emoji-ing● Too intricate, too often (i.e. avocado roses)

TOO HARD.

Dynamic Instagram Posts:More Examples!

Dynamic Tweets:Who are you reaching?

Dynamic Tweets:Short is Sweet!

Dynamic Tweets:NOW or Never - Capitalize on the Moment

Dynamic Tweets:Have Fun With It

Dynamic Tweets:Followers ≠ Success

Dynamic Tweets:You’re Trying Too Hard

Know the meaning behind the hashtag before tweeting

Be sensitive with timing and don’t use exploitive marketing

Dynamic Tweets:More Examples!

Dynamic Facebook Posts:but is FB even relevant anymore?

● 82% of 18-29 year-old internet users use FB (Pew)

● “Older” users may be parents, alumni, or potential donors

● FB wins in terms of amount of time spent with the medium

Dynamic Facebook Posts:Anatomy of a successful [UMD] post

Relatable to a large chunk of our audience

Rich content (here: an article)

timely

Dynamic Facebook Posts:Anatomy of a successful [UMD] post

Dynamic Facebook Posts:built-in Facebook metrics

Dynamic Facebook Posts:boosted posts

Dynamic Facebook Posts:you’re trying too hard

● Posting too frequently (spamming)

● Grammar! Spelling!

Dynamic Facebook Posts:More Examples

Q & A