Embed Size (px)
DESCRIPTION
Presentation to Arizona State University Startup Academy Bootcamp for high school students. Quick exercise in developing messaging for your competitive advantage.
Citation preview
A Competitive Advantage
Competing for Minds and Market Share
Jamie GlassPresident, Artful Thinkers [email protected]@jglass8
3 Simple Rules
1. Find it
2. Manage it
3. Strengthen it
Defining Your Advantage
1. What do you offer?
2. Who is your target market?
3. Where can I buy it?
Competitive Analysis
Values You Competitor B
Competitor C
Competitor D
Competitor E
Free Shipping
X X X X
24/7 Online Help
X X
10 Colors X X X X
Custom Fit X X
100% Recyclable
X X X
Personal Branding
X X X
Guarantee X X
Market to Your Strengths
• Value Proposition – Targeted Buyer– Problem Solved (Need)– Uniqueness– Benefits
Why Invest in Your Idea
• Translate Unique Value Proposition in Business Plan – Demand for Your Product– Expected Revenue– Anticipated Growth
