Social Media Jumpstart: Keeping your marketing plan simple, searchable and sharable.

with Diane K. Danielson

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The business meeting

The reunion/night out

The cocktail party

The big three

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Before you start tweeting

• Build your online footprint– Helps your target market find you– Control what you can about what they find– Adds to credibility– Distinguish yourself/your company

• Set it and forget it

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Google Maps = New Yellow Pages

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Google.com>Business Solutions>Local Business Center

Blogs: The backbone of social media

Blogs: the backbone of social media

Target

marketYou

Blogs

Website

Blogs

Website

Blogs – searchable & share-able

Business Blog – Success Story

Business Blog – Success Story

Facebook Pages: Give them something to talk about

Twitter: The Social Media Swiss Army Knife

Why Twitter?

• What business problems do you need to solve?–Marketing–Networking–Publicity/brand awareness–Crises management–Customer service–Market research–CRM

A few Twitter truths

• Social media = conversational selling.• Give them the what; sell them the how.• Social media doesn’t work if you don’t work

social media.

--Lena West, www.RealWomenDoSocialMedia.com

• What to post - 30/30/30/10 rule:o 30% self promotiono 30% promoting otherso 30% your personality/interactingo 10% just for fun

• How to post regularlyo Link your blogo Twitthato Connect to other social networks

How to be a Renaissance tweeter

Time Management• Create a schedule• Sampling of Twitter Tools:

owww.hootsuite.com to time tweets, tracks links, connect to facebook, keywords

owww.twitterfeed.com links your blog to TwitteroFacebook Twitter app links to Facebook

Cell phone

Using a Twitter interface

Hootsuite – tracking keywords

Thank you!

Diane K. DanielsonFounder, Downtown Women’s Club

Twitter: @DowntownWoman

New Media Marketing Consulting

Email: diane@convengine.com

www.DianeDanielson.com