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Presented By: Marge Bieler, Communications Knowledge Manager at Movero Inc. Founder of RareAgent 770-367-2795 [email protected] 7 Key Ways to Drive Revenue Using LinkedIn

7 Key Ways To Drive Revenue Using LinkedIn

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Page 1: 7 Key Ways To Drive Revenue Using LinkedIn

Presented By: Marge Bieler, Communications Knowledge Manager at Movero Inc.

Founder of RareAgent770-367-2795

[email protected]

7 Key Ways to Drive Revenue Using LinkedIn

Page 2: 7 Key Ways To Drive Revenue Using LinkedIn

“The one thing I know is that we don’t know what we don’t know” -Werner Erhard

AGENDA:

– Creating SEO Profile– Getting Your Message Out Virtually– Advanced Searches and Saved Searches– Leveraging Your Connections – What Groups to Join & Companies to Follow– Messaging Effectively– Organizing Your Connections

7 Key Ways to Develop LI Profile to Drive Sales

Page 3: 7 Key Ways To Drive Revenue Using LinkedIn

Creating SEO Profile

Checklist Tag Line Key Words – SEO Updates Education URL’s Twitter Summary Applications References

Page 4: 7 Key Ways To Drive Revenue Using LinkedIn

“The answer my friend, is twittering in the wind.” – Bob Dylan

Getting Your Message Out Virtually

Social Media Meet LinkedIn:

Post Twitter on LI Use Hashtags - #in or #li Leverage Newsfeeds Leverage Connections Share in Groups Connect with Others

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Advanced Search and Saved Search Search on title/role Use Boolean Search Retrieve/Update Searches Weekly Export Connections

Page 6: 7 Key Ways To Drive Revenue Using LinkedIn

Advanced Searches and Saved Searches

Tip - “Identify who we know that knows who we want to know.™” – Business Development University

Page 7: 7 Key Ways To Drive Revenue Using LinkedIn

Leveraging Connections Tip – Share “Other’s” Updates Updates - Filter on More Review Connection’s

Recommendations Leverage “2nd” Connections Export Connections Share Posts with Groups/Others

Page 8: 7 Key Ways To Drive Revenue Using LinkedIn

What Groups to Join

Join 25-50 Groups Group Types – Select Carefully Consider Creating a Group Retrieve Updates Weekly Post in Groups 2 x a Week

Page 9: 7 Key Ways To Drive Revenue Using LinkedIn

Following Companies Research Company Leverage Shared Connections View Advanced Statistics Follow Companies Leverage Advanced Filters

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Messaging Effectively – People Connecting

People Connecting - “identify who we know that knows who we want to know.™” – Business Development University

Client Relationship Connecting – use your client’s electronic rolodex and identify ideal introductions for yourself

Group Connecting – be where your buyers want to be

Q&A Connecting – identify your buyers interests (Q&A on topics)

Rapport Building – identify ways to build rapport before connecting

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Messaging Effectively – Client ConnectingA single rose can be my garden... a single friend, my world. ~Leo Buscaglia

People Connecting - “identify who we know that knows who we want to know.™” – Business Development University

Client Relationship Connecting – use your client’s electronic rolodex and identify ideal introductions for yourself

Group Connecting – be where your buyers want to be

Q&A Connecting – identify your buyers interests (Q&A on topics)

Rapport Building – identify ways to build rapport before connecting

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Example of a message being sent to a member of a group:

“Thank you for attending yesterday’s podcast or webcast. We have a complementary white paper that goes along with that webcast I’d like to share with you. We also have a series of webcasts in the same area coming up. I’d like to have you join my network so I can share those with you as they become available.”

Messaging Effectively - Groups

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Messaging Effectively – Including URL’sA single rose can be my garden... a single friend, my world. ~Leo Buscaglia

People Connecting - “identify who we know that knows who we want to know.™” – Business Development University

Client Relationship Connecting – use your client’s electronic rolodex and identify ideal introductions for yourself

Group Connecting – be where your buyers want to be

Q&A Connecting – identify your buyers interests (Q&A on topics)

Rapport Building – identify ways to build rapport before connecting

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Q&A Example

Richard Angulo wrote:

On Twitter in drop down menu under Name select Settings click Applications and then Remove. If no connections exists with Linkedin then I would check Linkedin Twitter settings again in drop down menu under Name select Settings click Manage Twitter Settings and check settings carefully.

Question Details:--------------------Twitter posting on LI. How do I change the Twitter Setting to stop posting to LI? I have LI setup to post on Twitter.

I've checked my settings on LI and Twitter. I only see my setting on LI to post on Twitter. Cannot find any setting on Twitter where I've selected it to post on LI. Is this a bug?

Ask Questions Answer Questions Use Advanced Search Use Polls Vote on Best Answers

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Organizing and Sharing Connections

Share Profiles Introduce Connections to

Others Recommend Others Use Folders Proactively Review Your

Network

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Call us at 678-507-1256Join us online http://www.moveroinc.com

• Linked In: – linkedin.com/in/margebieler

• Twitter: twitter.com/moveroincMarge Bieler

[email protected]

Join Movero’s Conversations