Cell Phone in IndonesiaBayu Indra Pratama

Mobile SWOT Category

Strengths ■ Fast-growing mobile sector due to the emergence of greater competition. ■ Presence of key strategic investors including Singapore Telecommunications,

Axiataof Malaysia, Hong Kong's Hutchison and Saudi Telecom.

■ Growth in the 3G sector starting to gain momentum as operators step up efforts.

Weaknesses ■ Security, regulatory weakness and corruption issues still make Indonesia a riskyinvestment climate.

■ Limited mobile spectrum due to overcrowding in the sector, following the governmentdecision to open the market to greater competition.

■ Mobile broadband spectrum fees remain high for operators, reducing implementationand variety of tariffs.

■ Operators struggling with raised costs after the government forced companies tocharge a fee based on costs rather than share part of their revenue.

■ 4G services unlikely to be available until 2014.

Mobile SWOT

Opportunities ■ Low percentage of postpaid subscription. ■ Popularity of mobile value-added/data services offers potential to international

content providers. ■ Growth of 3G telephony will lead to investment opportunities for content providers

and distributors. ■ Removal of inactive subscribers will free up network capacity, while operators

focusing on value customers should help shore up falling ARPUs. ■ A relatively young population should be receptive to newer technologies and VAS. ■ XL's acquisition of Axis could pave the way for further consolidationin the

overcrowded Indonesia market.

Threats ■ Government registration scheme did lead to short-term fall in fixed-wireless andmobile users as non-registrants are deactivated.

■ Market consolidation required due to the overwhelming number of service providers. ■ Dominance of prepaid market leading to falling ARPU rates. ■ Mobile operators could put too much emphasis on 3G mobile network expansion

when consumer demand is unproven, at the expense of 2G growth.

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