5 Tips to Win with Social Media

Presented by Tyler ThomasSocial Media Specialist – University Communications

@UNLincoln | @TylerAThomastthomas10@UNL.edu

January 22, 2014

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Tip 1: STRATEGY

• Goals– What do you want to accomplish?– Who is your audience(s) – What do you want people to do?

• Which channels make sense to manage? – How/who will you manage each channel?

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Tip 2: PLANNING• Content Creation

– What will you post• Categories

– How often & when? – Who will post?

• Create a workflow

– Is your content optimized for sharing?• Will you track your content

engagement?

• TOOLS: Content Calendar, Google Docs, Bit.ly

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Tip 2 Cont’d: PLANNING• Write/Create Quality Posts– Make sure your posts are relevant to your audience; be

succinct, friendly and conversational– Share photos and videos because they tend to be most

engaging– Ask questions or seek input– Give access to exclusive information and behind the

scenes – Be timely by posting about current events, holidays or

news– Include relevant hashtags/@mentions

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CONTENT CREATION IDEAS

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Tip 3: LISTENING• Content Curation – Hashtags • #UNLArts, #UNL, #LNK

– Keywords – Phrases

• TOOLS: Statigram, Hootsuite.

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Tip 4: ENGAGEMENT• Create & Promote

Specific Hashtags – General– Event Specific

• Create Social Situations

• TOOLS: Statigram, Hootsuite.

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Tip 5: CHANNEL PROMOTION• How will you promote

your social media channel(s)/hashtag(s)? – Basic touch points

• Website, Business Cards, Email Signatures, Building Signage, Enewsletters, Direct Mail, Business Stationary, Presentations, Advertising channels

– Contests/Promotions

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Social Media Tools• Hootsuite - Scheduling & Monitoring Twitter• Tweetdeck – Scheduling & Monitoring Twitter• Facebook – Scheduling Posts• Google Docs – Creating a Content Calendar/Team

Collaborations• Statigram – Tool to monitor and analyze Instagram• Facebook, Twitter, Google+ & YouTube Insights• Bit.ly – URL Shortener & Link Click Tracking• PicMonkey – Photo editing & collage creation• Social Media Design Blueprint – Design Cheat Sheet• Eventbrite – Event Management Made Easy

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Connect With Us: @UNLincoln, #UNL