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@LizaPottsDirector of Experience Architecture & WIDE Research CenterAssociate Professor of AwesomeDept of Writing, Rhetoric, & American Cultureshttp://xa.cal.msu.edu/
Experience Architecture (XA) Digital Experience Strategy out of the Humanities
XA = Creativity, Strategy, and Logic
Experience Architects play a strategic role in
building, maintaining, and sustaining experiences of
participants across digital technologies
Experience Architecture is the
infrastructure for living in the 21st
Century
Experience architecture is the strategy and practice of
user experience from the perspective of the Humanities
XA’s Lead People-Focused Projects
3
Brainstorm
Participate
Research
Talking to Prospective Students
B.A. in Experience Architecture
Experience Architecture
Rhetoric
Writing
Visual Design
Information Technology
Philosophy
Computer Science
Earning a BA in XA
Classes focused on user research, information
architecture, interaction design, usability, content
strategy, design thinking
Four core courses, a capstone, and an internship:
Intro to Experience Architecture
User Research
Project Management
Prototyping
Additional coursework in web dev, digital rhetoric,
content strategy, visual design, logic, programming,
information design, visual rhetoric
Study Abroad, Internship Abroad Opportunities
Future is Here: 30 XA Majors
Our Numbers = Awesome Growth = New Problems
Goal for 2014-15 = 10 Majors // Goal for 2015-16 = 20 Majors
Our Breaking Point = 40 Majors (offer multiple sections)
WITHOUT any active recruitment or advertising
Question: How much do we want to grow? Will we recruit?
Building Partnerships XA Collaborative
XA in Residence, XA Students in Detroit, XA Students at SIGDOC
Working across Centers, Colleges, Universities
Who Are Our XA Majors?
30+ students from across the university and beyond
Type A’s Want to research and build NOW
Advanced: Many Honors Students
Diverse: 15 women, 15 men, 20% non-white
Community College Transfers: 33%
Origins: Engineering (Electrical, Mechanical, CompEng,
2xCompSci), 3xPW, Psych, Film, Chem, Packaging, Interdisciplinary Humanities, PreMed, English
Industry Support
Thank you!
To Learn More:
Our website: http://xa.cal.msu.edu/
To Continue the Conversation:
Contact Liza, the Director of the XA program:
[email protected] @LizaPotts #msuXA
Or our other faculty members:
Bill Hart-Davidson / Stuart Blythe
Ben Lauren / John Monberg
Rebecca Tegtmeyer / Zach Kaiser
