Achievement Standard 3.1 (90515) 4 Credits

This achievement standard involves:

researching and analysing approaches,

within established design practice.

Relationships between approaches will be investigated

to consider the influences, methods and ideas in context.

You will have to choose 1 of the following “key” designers:

•Rodchenko

•Rand

•Brody

•Carson

And then compare this chosen designer to another designer of your choice …

Alexander Rodchenko

Paul Rand

Neville Brody

David Carson

But how do I use Designers’

ideas?

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EXPLICIT

avid Carson – Book Jacket Design”

“I have always been fascinated with the way David Carson messed around with types and fonts, so this book cover design is completely influenced by those elements.”

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David Carson

IMPLICIT

This is what good assignments look like…

This example shows:

•A wide range of artworks collected and analysed for each artist

•This includes discussion on influences and ideas

•Methods are unpicked and explored through annotated sketches

•A chosen theme of masks is visually brainstormed

•The ideas of both artists are combined with this theme to produce implicitly influenced artworks

•These artworks are evaluated and linked to the chosen artists using notes

Research exemplar by Glen Hutchins