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Dr. Mazza's presentation includes: Overview of family & community engagement priorities Educators as relationship builders High & low tech ways of "meeting families where they are" Social media strategies for beginners Concrete ideas on how schools, leaders, parents and bf/after acre providers can leverage these tools to build string partnerships between home & school.
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21st CCLC Networking Meeting
Hartford, CT
Using Social Media to Connect Our Learning Communities
October 4, 2013Dr. Joe Mazza
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Resource Links for Today’s Session
• TodaysMeet Backchannel link: www.todaysmeet.com/21stCCLC
• Knapp Elementary Family Engagement Wiki
• On Twitter? Use #21stCCLC to share your learning today
• Leadlearner.com
• Following today’s sessions, visit slideshare.net/leadlearner (or search 21stCCLC) and you will find all slides & links.
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My work
Lead Learner at @KnappElementary
“Principals’ Use of Social Media To Communicate Between Home & School” University of Pennsylvania, May 2013
Blogger: Edutopia, Connected Principals, Parent Involvement Matters, Smartblogs, eFACE Today, LeadLearner.com
National IEL Consultant
PennGSE Innovation Coach
Weekly #PTchat Moderator on Twitter
#PTchat Radio Host (iTunes)
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Connecting Schools in a Digital Age
#21stCCLC4
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Commodore 64 kid
#21stCCLC6
#21stCCLC7
Hubbard Woods School (K-4)Winnetka, Illinois
Supporting Post: 3 investment good leaders make in creating other leaders
#21stCCLC8
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Community-building through technology
WGST - Hubbard WoodsSupporting Publication: Methods That Matter II #21stCCLC
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COMMUNITY - BUILDINGCollaborativeTransparent
Relationship-drivenBuilds trust
Implemented with (not to)Partnership and shared
#21stCCLC12
Collaborate by default
Shared problem Shared action planShared research Shared actions
Shared next stepsShared parents’ perspectives
#21stCCLC13
#21stCCLC
If we’re serious about collaborating we’re using collaborative tools by default.
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Image credit: http://www.secularstudents.org
Family engagement insanity = continuing to expect parents to come to us...
#21stCCLC15
Schools Must Meet Parents Where They Are If They Are Committed to Building & Maintaining Home-School Partnerships
460,000 people sign up for Twitter accounts each day. 70% of these sign-ups are aged 18-35. (Pew Internet Study, 2011)
Supporting Post - Case for eFACE #21stCCLC16
Where to begin?
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Invest in Communication Without Technology Beyond the Bakesale (2007) - Four Core Beliefs
#21stCCLC18
FACEFamily And Community Engagement
Dr. Joyce Epstein Dr. Karen Mapp Dr. Anne Henderson Dr. Steve Constantino
The research is robust.#21stCCLC
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Welcome. Honor. Respect.
#21stCCLC20
Get Connected...See through the lens of those already using these tools
#21stCCLC21
Joined Twitter Summer 2011 as @Joe_MazzaBegan following 10@NMHS_Principal@LarryFerlazzo@ShellTerrell@Edutopia@GCouros@Cybraryman1@TomWhitby@ChrisLehmann@webclassroom@l_hilt
Image credit: coroflot.comSupporting Post - Parents’ Guide to Twitter
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Social media based professional development is now available where teacher preparation and educational leadership programs miss the mark.
#21stCCLC23
Family engagementTechnology integration
Collaborative transparency
#21stCCLC24
#21stCCLC
Weekly Hashtag Chats
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#PTchat (Parent-Teacher Chats)Wednesdays at 9PM EDT
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#21stCCLC
Meets virtually every Monday night at 9PM CST
Supporting Post: The origin of #ohedchat by Jeremy Evans
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Recent #OHEDCHAT Conversations
■ RtI/IAT■ Content Area Literacy■ Students Creating Textbooks &
Digital Literacy■ Ten Trending Topics■ Educational Leadership■ Project Based Learning (PBL)■ Standards-Based Grading■ Professional Development, Part I & II
#21stCCLC29
What is the impact of social media tools like Facebook, Blogs, Instagram, Youtube, Wikis & Twitter on home-school partnerships?
#21stCCLC30
#21stCCLC
March 2011:
Is there any research out there re: the use ofsocial media to connect home & school?
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Dissertation Debrief
Use of Social Media Tools By School Principals to Communicate Between Home & School
Joe Mazza, University of Pennsylvania
#21stCCLC32
Qualitative Case Study Analysis
-> 3 Principals-> 3 Parent leadership groups-> Actual social media evidence
What works? What doesn’t? Next steps?
#21stCCLC33
FACEFamily And Community Engagement
Dr. Joyce Epstein Dr. Karen Mapp Dr. Anne Henderson Dr. Steve Constantino
The research is robust.#21stCCLC
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eFACEelectronic Family And Community Engagement
voicemail
fax machine
P.A. system
460,000 per day (Pew Internet Survey)#21stCCLC
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Epstein’s 6 Types of Involvement
Image credit: http://www.csos.jhu.edu/p2000/nnps_model/school/sixtypes.htm
#21stCCLC36
Epstein’s 6 Types of Involvement
Image credit: http://www.csos.jhu.edu/p2000/nnps_model/school/sixtypes.htm
#21stCCLC37
Family Engagement Core Values1) All parents have dreams for their children and
want the best for them.
2) All parents have the capacity to support their
children's learning.
3) Parents and school staff should be equal
partners.
4) The responsibility for building partnerships
between school and home rests primarily with
school staff, especially school leaders.
(Henderson & Mapp, 2007)
Image credit: http://www.howstuffworks.com
#21stCCLC38
Using Social Media:Research Questions
•What communication benefits are being experienced?•What communication challenges are being experienced?•What does the actual social media evidence found publicly online suggest?
#21stCCLC39
Methodology
Convenience SampleQualitative Case Study Analysis
3 Principals3 Parent focus groups3 Sets of social media artifacts
#21stCCLC40
Findings
School principals are responsible Limited leadership preparation for using social
media toolsTools offer two-way communication by defaultTools offer direct and immediate access to
principal Educational “branding” occurs
#21stCCLC41
Findings (cont.)
Learning community can communicate in the same conversation without being in the same room
A true depth of how many parents utilized social media tools to support teaching and learning is unclear
One size does not fit all. There is a single “one tool” that all parents use. Various “preferences” came from parents at each of the schools studied.
#21stCCLC42
Findings (cont.)
Schools used social media tools to recognize, announce, solicit feedback, remind, build relationships and engage learning community directly and indirectly connected to school.
Above all, parents seek face to face, two-way communications with respect to eye contact, tone, empathy, respect
Social media tools aimed to complement family engagement efforts already in place by three schools, not replace them. #21stCCLC
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Implications for Practice
It’s not about the technology
Focus on embedding core beliefs of school, family and community partnerships before engaging social media tools.
How school and parent leaders can go about entering the world of social media to engage families and the community.
#21stCCLC44
It’s not about the tools, but the relationships
“Technology should be like oxygen; ubiquitous, necessary, and invisible.”
@ChrisLehmann
#21stCCLC45
Implications for Practice (cont.)
Training
Need for University and school-based professional development for school leaders on school, family and community partnerships.
Need for professional development for school leaders, educators, parents and other learning community members on use of social media tools
#21stCCLC46
Implications for Practice (cont.)
One Size Does Not Fit All
Access, home use and training needs should be identified consistently; Per district, per school, per class.
Schools must identify which tools work best, and which tools parents already depend on in their personal lives. Build a “menu of communication offerings” to “meet parents where they are.”
#21stCCLC47
Making Connections:Engaging Families With Social Media Tools
Joe Mazzaleadlearner.com
#PARENTCAMPSat, 11/2/13
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Ongoing Face to Face Two-Way CommunicationsFour Core Beliefs (Henderson & Mapp, 2008)
Email Distribution ListFamily Engagement Wiki
Home & School 2.0Twitter
Text Alerts
“Mobile App”?
PollEverywhereSkype Parent-Teacher Conferences
Remind 101 - Text Alerts
A “MENU” of communications grown over time
Google Voice/Text lineHome & School Facebook
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How Do You Know What YOUR Parents Are Using For Work & Home?
#21stCCLC50
ASK THEM in multiple ways
Mazza, J. (2013). The Use of Social Media By School Principals To Communicate Between Home and School. #21stCCLC
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Epstein’s 6 Types of Involvement
Image credit: http://www.csos.jhu.edu/p2000/nnps_model/school/sixtypes.htm
#21stCCLC52
Mazza, J. (2013). The Use of Social Media By School Principals To Communicate Between Home and School. #21stCCLC
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Welcoming-Honoring-RespectingMain Lobby Components• Welcoming front office staff
• Clocks relating to timezones of our families
• Parent Resource Center
• Parent Computer Kiosk
• Signage in top 5 languages
• Student work
• Sitting Area
• Principal’s Office #21stCCLC54
How do liability concerns impact family engagement?
December 21, 2012Winter Sing-A-Long
Gym Capacity: 626
#21stCCLC55
Face to face two-way communication - A foundation or “home button” for home-
school partnerships
Image credit: inspiredmamadesigns.blogspot.com
Supporting Post: Leadership “Home Button” #21stCCLC56
Getting Started With Social Media Checklist1. Identify and invest in family engagement core values.
2. Become a connected educator.
3. Understand the distinct communication needs of your school families.
4. Understand the parameters.
5. Share decision-making.
6. Build capacity.
7. Technology is not the answer to solving conflict.
8. Introduce new tools.
9. Offer a menu of offerings.
Mazza, J. (2013). The Use of Social Media By School Principals To Communicate Between Home and School. #21stCCLC
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Shared eFACE Efforts Implemented @KnappElementary
#21stCCLC58
Supporting Post - Home & School 2.0Average parent-teacher-community attendance = 43 (pre live feed option = 13) for monthly home and school meetings
anymeeting.com
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“Meet Families Where They Are”What does that mean for your school?
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Plant the seeds. Provide ongoing training for parents & teachers.
Overlay Tool: Twitterfall
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Supporting Post - 12 Reasons to Get your School Tweeting62
“@KnappElementary: @MissMorrison’s students read their newly published eBooks to 2nd grade buddies today & will share them with their family tonight!”
dinner table
Tell me about this book you published.
Supporting Post - 5 Ways Being Connected Helps My Students63
Supporting Post: #EdCamp Comes to @KnappElementary
#EdCamp style PD comes to @KnappElementary
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November 2, 20132013 Keynote
Dr. Adam Berman
2012 Keynote Melissa Bilash (@MomCongressPA)
Follow-up Post on ParentCamp via Edutopia65
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Six Ideas to Bridge School & After Care
• Edmodo• Facebook• Biblionasium• Remind101• Mobile Apps• Kidblogs
Session 1: 11:30-11:40
Session 2:11:40-11:50
Session 3:11:40-11:50
Share Out at 12!68
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270
371
472
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Ongoing Face to Face Two-Way CommunicationsFour Core Beliefs (Henderson & Mapp, 2007)
Email Distribution ListFamily Engagement Wiki
Home & School 2.0Twitter
Text Alerts
“Mobile App”?
PollEverywhereSkype Parent-Teacher Conferences
Remind 101 - Text Alerts
Offer A “Menu” of Communications (Restaurant-Style)
Google Voice/Text line
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How will you communicate this to families?
#21stCCLC76
“Menu” of CommunicationsFace to FacePhoneSend a noteZippslipSkypeE-mailGoogle TextTwitter
Knapp App (Apple/Android)EdmodoHome & School 2.0 MtgH&S Facebook Page
Supporting Post - “I’m Overwhelmed with all the technology here.”
[Back to School Night Slide]
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Supporting Post - Evolution of Lead Learner by George Couros78
pennfinn13.wordpress.comfacebook.com/pennfinn13
Inside Finland’s Education System3/23/13 - 3/30/13
TEACHERS - ADMIN - PARENTS - STUDENTSConnected Learning Community
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Family Engagement Wiki knappwiki.wikispaces.com
Parent Perspectives
Image credit: akademifantasia.org
What Do Knapp Parents have to say about eFACE efforts?
(Video Link)
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(12-13 family/staff bumper sticker)
@Joe_Mazza - leadlearner.comLead Learner @KnappElementary
Using Social Media to Maximize Family And Community Engagement
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