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In it's third year, the 2012 Social Media in Higher Education survey is a study conducted by Pearson in conjunction with the Babson Survey Research Group on how today's faculty are using social media in their personal, professional and teaching lives. These results were presented by Mike Moran of Converseon, Jeff Seaman of the Babson Survey Group, and Hester Tinti-Kane of Pearson Learning Solutions at the Social Media for Teaching and Learning event in Boston, MA on Oct. 19th. You can download the full 2012 Social Media in Higher Education report at www.pearsonlearningsolutions.com/social-media-survey.
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Blogs, Wikis, Podcasts and Facebook: How Today’s Higher Education Faculty Use Social Media
Hester Tinti-Kane, VP, Marketing and Social Media Strategy, Pearson
Jeff Seaman, Ph.D, Co-Director, Babson Survey Research Group
Mike Moran, Co-author of Search Engine Marketing, Inc.Chief Strategist, Converseon
How Today’s Higher Education Faculty Use Social Media 2
How Today’s Higher Education Faculty Use Social Media 3
Goal: Deeper look at faculty use of social• Third annual report – examining year-to-year changes.
• How are college faculty are using social media? Which social media do faculty use for personal communication? Professional use? For teaching?
• Representative national sample of teaching faculty – N = 3,875
How Today’s Higher Education Faculty Use Social Media 4
Personal Use: Most use monthly or more
How Today’s Higher Education Faculty Use Social Media 5
Personal Use: Facebook leads by far
How Today’s Higher Education Faculty Use Social Media 6
Professional Use: Almost half use monthly
How Today’s Higher Education Faculty Use Social Media 7
Professional Use: LinkedIn up, Facebook down
How Today’s Higher Education Faculty Use Social Media 8
Teaching Use: Still the minority
How Today’s Higher Education Faculty Use Social Media 9
Teaching Use: Math and Science still low
How Today’s Higher Education Faculty Use Social Media 10
Teaching Use: Blogs, wikis, and podcasts lead
How Today’s Higher Education Faculty Use Social Media 11
Teaching Use: Consume, Comment, Create
How Today’s Higher Education Faculty Use Social Media 12
Teaching Use: Online in the lead
Age matters across all types of usage
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How Today’s Higher Education Faculty Use Social Media 14
Teaching Use: Math and Science still low
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Video Use: Almost everyone
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Video Use: Almost everyone finds them online
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Barriers to use: Submission integrity at the top
How Today’s Higher Education Faculty Use Social Media
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Barriers to use: All have dropped since 2011
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Barriers to use: Improving in all subgroups
Faculty Use of Social Media l 03/09/1120
Thank you! Connect with us…
•Hester Tinti-Kane– @tintikane– [email protected]
• Jeff Seaman– @surveygroup – [email protected]
• Mike Moran – @mikemoran– [email protected]
Additional Charts
How Today’s Higher Education Faculty Use Social Media 21
How Today’s Higher Education Faculty Use Social Media 22
Professional Use: Math and Science faculty lag
How Today’s Higher Education Faculty Use Social Media 23
Professional Use: LinkedIn Leads
How Today’s Higher Education Faculty Use Social Media 24
Some Differences by Discipline:
How Today’s Higher Education Faculty Use Social Media 25
Facebook Personal Use – Age Matters!
How Today’s Higher Education Faculty Use Social Media /11
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Video Use: Searching
How Today’s Higher Education Faculty Use Social Media 27
Teaching Use: Age Again!
