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BILL JOBs Mission
“ Not m e r e ly d e s ig n in g s p e c t a c le s b u t a ls o c r e a t in g a li fe s t y le t h r ou g h th e b r e e d of s p e c t a c le s t h a t w e la u n c h e d .”
1. Identifying the problems
• Over 80% of 18 year-olds being short sighted - BioMed Singapore
• Approximately 143 million or 64% of American Adults wear spectacles to correct vision
• 90% of people who have myopia prefer wearing spectacles over contact lens while playing sports-VisionWatch
A) Identification of Spectacle Market
1. Street Survey
50 participants
Addressing problems that current users are facing
B) Identification of their problems
Market Research
Selection Process
Decision Matrix
Market Response
Work Sports Futuristic
Stability High Medium Low
Uniqueness Low High High
Complexity of Production
Low Medium High
b) Finalizing our prototypes
Market Research
People who play contact sports
- Innovative
- Safety Conscious Design
- Major drawback -> Stability
C) Prototype refinement
Opticians:- Various sizes for rubberized nose piece
- Stability Issue- Maximum Vision Range 135º
Unique Selling Point
•Offer a cheaper alternative
•Do away with conventional design
•Collective features
We do not compete.
Instead Bill Jobs is looking towards collaborating with these well established
brands.
Bill Jobs Ideology
“We're an independent innovation and marketing firm that works with clients to reach outstanding sales performance through our products.” Bill Jobs
Marketing ideology
NEEDS FROM INVESTORS
- Targeted to general investors: finance our operational and research and development activities. Investing in us for EASY returns.
- Sport Companies: Full adoption of technology. Under your brand name, sold to public.
Concerns to investors
Tarnished the image of the company if products launched do not receive good accolades or products are not saleable
A more concrete market research will be conducted on the market that we intend to venture into – ensuring that our product will receive well
Marketing Strategies
1.Print Media- Posters
Informative VS Emotional appeal ( Fashion and Functionality)
2. Electronic Media- Advertisement and Website
3. Endorsement
Marketing Strategies
PROFIT MARGIN ANALYSIS
Cost
Selling Price
c)Competitive pricing in view of competitive landscape
d)Core Competency ( product unique selling point)
Evaluate Profit margins
What is it about?
Market OligopolySources: Sports section of the Canadian Hour – “ The eyewear market”Biz wire July 7 2005
$150-$200
$180-200 $150
FINAL Selling price
In view of
A + B = ESTIMATED $100
COST $60
* Without partnership of big names
1) Target Audience 2) Competitive Landscape
3) Unique Selling Point
STEP C: Profit-Margin Analysis
• We are aware of impacts Copy-Cat technology
Risk of technology being obsolete
• Spectacle Design firm: Hope to diversify.
• Focus more on aesthetics with version two. (i.e. : Thinner, Lighter, Stronger and possibility the use of transition lens )
Where do we go from here for :
Financing through design competition. ( Grants and gain awareness) Design Singapore Opus Design Award Silhouette Design Competition
Branding our company as a life style design firm with our subsequent chain of spectacles.
1. Financing –Our means
Where do we go from here for:
School of hard-knocks, possible collaboration:
- Eyewear manufacturing firms: Provide external and independent expertise on our product development.
- Sports Companies: Possible synergy of our technology with technology that they are currently researching in their labs.
2. Financing – Corporate Investment
Where do we go from here for :
3. Creating Awareness- Fashion Events
Discussion
1. 100 X Strut : 100 outfits auction off to charity. – Public awareness
2. Kaybee Textile International :
Fashion show "Fashion through time”– Fashion industry people awareness